Have you ever noticed how many companies tell women to hide their age? It's absurd when you think about it. We all want long, fulfilling lives, yet we're told to cover up any signs that we’ve actually lived? Ridiculous.
Boom’s founder, Cindy Joseph, noticed this hypocrisy a decade ago. Cindy recognized the beauty in every age. She created the first pro-age makeup to reveal that natural beauty, rather than conceal it.