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How to Reveal—Rather
Than Conceal—Your Beauty After 50

"Anti-aging treatment." "Anti-aging cream." "Anti-aging foundation."

Have you ever noticed how many companies tell women to hide their ages?

It's absurd when you think about it. We all want long, fulfilling lives, and yet we're told to cover up any signs that we’ve actually lived? Ridiculous.

Boom’s founder, Cindy Joseph, noticed this hypocrisy a decade ago.

Cindy recognized the beauty in every age. She created the first pro-age makeup to reveal that natural beauty, rather than conceal it.

That's what pro-age makeup does. It reveals what you actually look like and allows you to look your best as YOU in every year of your life.

Curious what a pro-age look might do for you? These seven tips will help you create a pro-age look of your own. Read on below.

  • 1. Start with a fresh, clean base.

    Over time, makeup, environmental pollution, dirt and oil can accumulate in your pores, making your skin look dull and slowing your skin’s natural regeneration process.

    Begin with a deep clean. Wash your face with a cleanser like Boom Clean to remove dirt or pollutants without removing your natural moisture.

    Then use a gentle exfoliant like Boom Scrub to rid your pores of anything left behind and unveil fresh, clean skin.

  • 2. Moisturize deeply.

    As we age, our skin produces less oil. Deeply moisturizing your face can help you replace the natural oils you may have lost. We suggest trying an all-natural moisturizer designed to nourish and protect your skin such as Boomsilk.

    This best-selling, all-natural moisturizer is made with sustainably sourced beeswax, honey and organic olive oil for deep hydration and protection.

  • 3. Focus on your beautiful skin.

    Anti-aging cosmetics attempt to cover up your skin. Pro-age products focus on deeply caring for your skin instead.

    If you’re used to wearing foundation and concealer, try going without it for a week. Give your skin a chance to breathe and yourself a chance to recognize how truly beautiful your natural skin can be.

    Instead, apply a second layer of liquid moisture like Boom Nectar. This serum contains 16 all-natural ingredients including nature-made moisturizers, minerals, vitamins and antioxidants to hydrate, revitalize and brighten your skin for a luminous complexion.

  • 4. Switch to creamy, luxurious makeup.

    Powder eyeshadow, foundation and blush might have worked in your 20s. But after 50, powders can accentuate fine lines.

    Switch to creamy, luxurious makeup that adds to your natural moisture like our Boomstick Trio.

    The Boomstick Trio consists of three multi-tasking makeup sticks: Boomstick Glo, an all-natural, portable moisturizer that you can take anywhere… Boomstick Color, a creamy blush, bronzer and lipstick… and Boomstick Glimmer, a luxurious highlighter and eyeshadow.

  • 5. Add a touch of sun with Boomstick Color.

    Create a natural sun-kissed look—without risking your delicate skin—with Boomstick Color.

    Apply it everywhere the sun might touch. We suggest your cheekbones, temples, along the sides of your neck and your lips for a natural-looking glow.

  • 6. Highlight and brighten with Boomstick Glimmer.

    Heavy eyeliner and dark eyeshadows can actually make your eyes appear smaller.

    Instead, dab Boomstick Glimmer on your eyelids to create a soft, bright-eyed look. With its creamy consistency, Boomstick Glimmer will highlight your eyes without drawing attention to any fine lines.

    You can also use Boomstick Glimmer as a highlighter on your brow bones and cheekbones.

  • 7. Shine a light on your eyes.

    Your eyes are one of your most defining features. Bring their beauty to the forefront by applying a buildable, water-based mascara like Boom Bright.

    Try using one layer for daytime and add an extra layer for nighttime or special occasions.

    That’s it! You’ve created a pro-age look that enhances your natural beauty with luminous skin, a natural-looking glow and bright eyes.

    Since BOOM! began, hundreds of thousands of women have turned to our pro-age products to bring their natural beauty out.

    Click below to explore Boom favorites like Boom Nectar and the Boomstick Trio (and their thousands of 5-star reviews!). Or read on to find out more about BOOM! and the Pro-age Revolution.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

Create a pro-age look that reveals your true beauty. Get all-natural moisture, glowing color and glamorous shine all in our three multi-tasking makeup sticks.

Shop now
BOOM NECTAR

Boom Nectar®

With a pro-age look, your skin matters. Use Boom Nectar to brighten your complexion and soften your skin for a luminous glow that reveals your natural beauty.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick Trio®

Create a pro-age look that reveals your true beauty. Get all-natural moisture, glowing color and glamorous shine all in our three multi-tasking makeup sticks.

Shop now
BOOM NECTAR

Boom Nectar®

With a pro-age look, your skin matters. Use Boom Nectar to brighten your complexion and soften your skin for a luminous glow that reveals your natural beauty.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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