Now that nearly everyone has a smartphone in their pocket, we’re on camera more than ever.
One study estimated that camera phone users take an average of 150 pictures per month. We’re also using video communication more and more.
That’s why feeling comfortable and confident in front of the camera is more important than ever.
Whether you’re being photographed at a wedding, taking a selfie for Instagram or Facebook or appearing on a video call, there are a few things you can do to ensure you always look your best.
Read on for our six tips for taking gorgeous photos and videos.
When you’re taking a photo or video, any dead skin cells on your face won’t reflect light. That makes your complexion appear dull.
To prepare your skin, begin by cleansing with a gentle, non-irritating exfoliant. Don’t use rough or scratchy scrubs that may damage your skin or leave it red and irritated.
We suggest Boom Scrub for a deep-pore cleanse. Boom Scrub gently exfoliates your skin to remove any dull, lifeless cells while cleaning your pores at the same time.
After cleansing, moisturize your skin with a shine-control moisturizer like Boom Cotton to appear fresh without looking oily or shiny.
You don’t need professional lighting to take your best photos or videos.
For indoor daytime photos or video, face a bright, natural light source like an open window. Avoid bright lights or windows directly behind you, as they may cast you into shadow.
For cloudier days, at night or in darker rooms, place one or two bright, warm lights directly in front of you. Avoid harsh overhead lights as they tend to add unflattering shadows.
For bright outside shots, turn away from the sun so you’re not squinting and angle your phone or camera so your head blocks the sun.
Overcast days are great for photos outside because the light is more diffused. You won’t have to worry about squinting or shadows!
Changing the angle of photos or videos can dramatically improve your results.
Try taking selfies at different angles. Photos taken above eye level and to the side tend to be more flattering than photos taken from below.
Straighten your spine. Lift your chin. Stretch your neck out slightly. Then bring the camera in so your head and shoulders fill the frame. Look directly at the lens (not your image) when you take the photo.
For videos, try propping your laptop or webcam up on books or a stand so the camera lens is just above your eyeline. Then slide the camera forward or back until you more or less fill the frame.
When preparing for a professional video call, your background matters.
Too much clutter can be distracting for viewers. Before your call begins, take a critical look at what’s visible behind you and remove any extra items that may be distracting.
If you’ll be on video often, you may find it easier to create your own “set.” Arrange a table or desk with your camera or laptop at the correct height, with proper lighting behind the camera and a minimally decorated area (like a wall or bookcase) behind you.
Once you’re done, it will be easy to pop onto any video call looking gorgeous, calm and collected.
Professional photographers take hundreds of photos in a session but only publish a few of those shots. So don’t be afraid to hit the shutter button 10 or 15 times to get one or two photos you’re happy with.
Try out different poses, angles, lighting and expressions. Many mobile cameras also include filters that allow you to play with lighting or color. Have fun with it and experiment to get great results.
When she became a silver-haired model, our Boom founder, Cindy Joseph, discovered that the most photogenic people don’t try to look a certain way—they are just themselves in front of the camera.
When you’re taking a photo or video, try to relax. Don’t try to pose your face or body too much. Just be yourself. Focus on the person behind the camera or think about someone or something that makes you smile.
Taking good photos and videos may require a bit of practice, but it doesn’t have to be difficult. With time, you may learn to love having frequent photographic evidence of your life and beauty.
Cindy Joseph encouraged women all around the world to embrace their natural beauty in their 50s, 60s, 70s and beyond.
Cindy created an entire skin care and makeup line to highlight what already makes you beautiful—YOU. Read on to hear more of Cindy’s story. Or click below to see our entire line of makeup and skin care.
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.