Cindy Joseph’s Legacy
Long before she founded BOOM!, Cindy spent 27 years as a professional makeup artist. In the 80s and 90s, Cindy spent her days pioneering the “natural look” or “no-makeup look” on top models. This natural look would later become the inspiration for Boom cosmetics.
At age 49, Cindy became a model herself. On the very same day that Cindy decided to let her hair go fully silver, a scout for Dolce and Gabbana stopped Cindy on the street in New York City. The scout asked Cindy to be the face of a new campaign. The casting agent was drawn to Cindy’s silver hair and natural radiance, and booked her for the campaign on the spot. This ignited a two-decade-long modeling career that would make Cindy one of the first silver-haired supermodels!
None of the time’s anti-aging marketing lined up with Cindy’s experience of aging. Cindy recognized that she’d become stronger, happier, wiser and more relaxed with every decade of her life. She’d become more, not less.
So, what if she could create a cosmetics line that was pro-age and celebrated all the beautiful, empowering and joyful things about women’s natural experience of aging?
And BOOM! by Cindy Joseph was born. For years, Cindy inspired women around the world to embrace their own natural beauty. She started the Pro-age Revolution to encourage women to support each other in their own beauty and love their lives at every age, creating products that celebrated that.
Today, we honor Cindy’s legacy by continuing BOOM! and the Pro-age Revolution she began so many years ago.