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“Just one coat of Boom Bright makes my eyelashes really stand out… It gets an A+ from me.”—Rosanne Wells

Love trying new cosmetics?

Our Ambassadors do! These pro-age women love sampling new products from our cosmetic and skin care line.

Trying our new Boom Bright™ mascara was a special treat.

Boom Ambassadors Dina, Rosanne and Sheree recorded their impressions when they applied this new mascara for the very first time.

In the videos below, watch each fabulous woman demonstrate the world’s first mascara designed especially for women over 50.

Dina Dillon is a volunteer with the Young Marines. She and her husband also run a business together out of their Texas home.

Dina’s daily makeup routine includes several Boom favorites. She’s excited to add Boom Bright to that mix.

Here are Dina’s very first impressions...

  • 1. What Dina Likes about Boom Bright.

    Dina likes that Boom Bright goes on smooth and light. She says, “It feels really good. Not sticky. Not heavy.”

    As a water-based mascara, Boom Bright is quick-drying, easy to apply, easy to remove and won’t cause your lashes to stick or clump together as oil-based mascaras often do.

    Dina also enjoys the light, delicate scent of the Rosa Damascena Flower Oil. This luxurious oil acts as an emollient to help your lashes retain their moisture and gives Boom Bright a subtle, soothing fragrance.

    Boom Ambassador Rosanne Wells gives Boom Bright an “A+.”

    Rosanne is an active 66-year-old who loves to walk, hike and play tennis. She gives us her first impressions of Boom Bright while she gets ready for work.

  • 2. Rosanne’s Thoughts on Boom Bright.

    Rosanne has short eyelashes, which is common among women over 50. She loves the way Boom Bright makes her eyelashes pop.

    “Just one coat of Boom Bright makes my eyelashes really stand out… It gets an A+ from me,” she says.

    Boom Bright is also buildable. You can use one layer for daytime, as Rosanne has, and add multiple layers for evening or special occasions—all without clumping—for beautifully defined eyes.

    Sheree Surdam is a 63-year-old wellness coach and hypnotherapist. She also provides crisis counseling for survivors of domestic abuse.

    In her video, Sheree applies Boom Bright for the first time and shares her thoughts.

  • 3. Sheree’s Praise for Boom Bright.

    Sheree points out that Boom Bright isn’t tested on animals, which is very important to her. It’s important to us as well. In fact, all Boom products are 100% cruelty-free: We never test on animals.

    She also loves that Boom Bright is moisturizing. Unlike waterproof mascaras with harsh ingredients that can dry out your lashes, ours has a water-based, hydrating formula. Its natural emollients and hydrating agents moisturize your lashes and even encourage new lash growth.

    Finally, Sheree likes the tapered brush, which she says makes it easy to coat the smaller lashes at the corners of her eyes without getting mascara on her skin.

    “It went on easy breezy, and I think it looks great. It looks natural. No clumps,” Sheree says.

    Boom Bright is just one pro-age cosmetic in our line.

    Over the last decade, BOOM! has delighted hundreds of thousands of women worldwide with our pro-age cosmetics. We design simple, natural-looking makeup that reveals your beauty at every age.

    100,000 five-star reviews later… women love what we do.

    Click below to shop our line or read on for more details about BOOM! and the legacy of our founder, Cindy Joseph.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boom Bright

Boom Bright™

Ready to try this mascara for yourself? Boom Bright defines, lengthens and moisturizes your lashes after 50—all without clumping, smearing or flaking.

Shop now
BOOMSTICK TRIO

Boomstick Trio™

#1 Boom of all time: Create a natural look that highlights your beauty with these easy-to-use cosmetic sticks. (Hint: It perfectly complements Boom Bright.)

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, iridescent champagne color for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 Boomstick Color™

Watch Demo Video:

$28 Boomstick Glimmer™

Watch Demo Video:

$28 Boomstick Glo™

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

Boom Bright

Boom Bright™

Ready to try this mascara for yourself? Boom Bright defines, lengthens and moisturizes your lashes after 50—all without clumping, smearing or flaking.

Shop now
BOOMSTICK TRIO

Boomstick Trio™

#1 Boom of all time: Create a natural look that highlights your beauty with these easy-to-use cosmetic sticks. (Hint: It perfectly complements Boom Bright.)

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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