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As women, it’s almost too easy to collect more cosmetics than we really need.

That’s especially the case if you’re in your 50s or 60s, and you’ve been experimenting with different lipsticks, eyeshadows and other products since your teens or 20s.

Here at BOOM!, we say less makeup is more in your 50s, 60s and beyond. That’s why we suggest simplifying your makeup routine, and replacing all those extra cosmetics with a few products that highlight your natural beauty.

That’s what our Boomstick Color is designed to do.

This creamy cosmetic stick is designed to make you look your best—while still looking like you. It also replaces five different cosmetics, so you can start paring back the number of cosmetics in your bathroom cabinet or makeup bag.

Here’s a quick look at how you can use this 5-in-1 cosmetic...

  • 1. Blush: Look like you’re blushing with pleasure.

    Every woman looks her best when she’s happy. As you may have noticed, when a woman is happy, she tends to blush.

    Boomstick Color is designed to mimic this “happiness blush” to make you look your best. It’s that beautiful, slightly flushed look you get when you’re laughing, kissing, working out, or doing anything else you love.

    To create this look of happiness, dab the creamy Boomstick Color on your cheekbones. The color blends to match any skin tone, so it looks like you’re naturally blushing with pleasure.

  • 2. Lipstick: Make this creamy stick your new lip color.

    We suggest choosing a lipstick that matches your gums or inner lips. It’s a simple way to ensure you’re always using a natural-looking lip color.

    Our Boomstick Color is designed to match every woman’s skin tone, so this creamy cosmetic easily matches your gums as well. Simply dab Boomstick Color on your lips as you would any other lipstick.

    At only 7 grams, Boomstick Color is also an ideal size to replace all the extra lipsticks hiding in your purse, car or makeup bag.

  • 3. Eyeshadow: Enhance your eyes, not fine lines.

    Powdered makeup can settle into the textures in your skin, and draw attention to any fine lines or wrinkles on your face. That includes powdered eyeshadow.

    Boomstick Color has a creamy consistency that sits on top of your skin, so it highlights your eyes—without highlighting any fine lines on your face.

  • 4. Bronzer: Give your skin a sun-kissed look.

    This lightweight cosmetic stick also acts as a bronzer for your skin. Simply dab Boomstick Color on your forehead, brow bone, sides of your neck, or décolleté.

    This will give your skin a subtle sun-kissed look, like you just spent a weekend away in the sun.

  • 5. Highlighter: Use it anywhere else on your skin.

    You can also use this creamy cosmetic to highlight any other part of your skin.

    We suggest lightly applying Boomstick Color anywhere you naturally blush, to give yourself a look of happiness and joy. Go ahead and experiment to see what works for you.

    Boomstick Color is one of our pro-age cosmetics. It was made specifically to reveal—rather than conceal—your beauty in your 50s, 60s, 70s and beyond. Click below to learn more about Boomstick Color now.

BOOM! has an entire line of pro-age cosmetics and skin care for women of every generation. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$ 28 Boomstick Color

Watch Demo Video:


$ 28 Boomstick Glimmer

Watch Demo Video:

$ 28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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