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How to Create Boom Day & Night Looks With Sandy Evenson

3 Sticks = Your Perfect, Natural Look
For Daytime or Evenings Out

The Daytime Look

Boom Ambassador Sandy Evenson says Boomstick Trio™ is “so easy, so wonderful on your skin, allows your natural beauty to shine right through... and that’s what I’m all about.” She starts her daily routine with Boomstick Glo, our all-natural moisturizer in a lightweight, easy-to-carry stick.

Boomstick Glo™ guards your skin against pollution, free radicals and harsh weather. It’s made with honey, beeswax, bee pollen, propolis and extra virgin olive oil to moisturize and protect.

Then, whether she’s planning to lift weights at home or at the gym, Sandy applies Boomstick Color to the apples of her cheeks. It makes her feel “awake, alive, revived” and ready to start the day.

Boomstick Color™ is our all-in-one blush, bronzer, lipstick and highlighter. It’s designed to mimic the look of a happy, excited blush. Sandy likes it because it gives skin a “beautiful touch like you’ve been in the sun a little bit.”

Before video meetings with clients, Sandy reapplies Boomstick Color. She considers it a little something she can do to show respect for her clients and help them focus on their work together—without looking too made up.

The Evening Look

When her workday ends, Sandy adds a few extra touches before starting her evening. First, she reapplies Boomstick Glo to any dry spots.

Since lighting is different at night, she adds more Boomstick Color to her cheeks, forehead and neck.

Boomstick Color is sheer enough to allow natural skin tone to come through, customizing it for every woman. You won’t need to wonder if the shade is right for you, the lighting or the occasion.

Finally, Sandy applies her favorite Boom product, Boomstick Glimmer, which she describes as “a tiny bit of tint and a lot of sheer, glimmery glow... it’s beautiful.”

Boomstick Glimmer™ is a creamy, pearlescent highlighter that’s lovely for catching glints of light on your skin. Boomstick Glimmer replaces powdery highlighters that can enhance the look of any fine lines or wrinkles.

Sandy uses Boomstick Glimmer on her cheekbones, brow bones, eyelids and collarbones.

Sandy has one other fun trick—she uses her pinkie finger to dab a bit on the inside corners of her eyes to create a “wide-open, bright-eyed” effect.

And that’s it—an incredible date-night-in or night-on-the-town look in three sticks.

For more than a decade, BOOM! has inspired women all over the world to embrace their beauty at every age with a simple, pro-age approach to makeup with Boomstick Trio.

Click the button to check out Boomstick Trio and learn more about revealing your own natural beauty. Or read on below to discover BOOM!’s less-is-more approach to makeup after 50.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

BOOMSTICK TRIO

Boomstick trio

Let your own unique beauty shine through with these three creamy cosmetic sticks. Your go-to “bag of tricks” for a healthy, vibrant glow in minutes.

Shop now
BOOMSTICK COLOR

Boomstick color

We call this multitasking stick “the color of happiness.” Use it for a happy, excited, sunkissed look—day or night.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick trio

Let your own unique beauty shine through with these three creamy cosmetic sticks. Your go-to “bag of tricks” for a healthy, vibrant glow in minutes.

Shop now
BOOMSTICK COLOR

Boomstick color

We call this multitasking stick “the color of happiness.” Use it for a happy, excited, sunkissed look—day or night.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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