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After age 50, revitalize your skin in 10 minutes or less

Changing seasons means changing weather… and changing weather can be tough on your skin at every age.

Our skin is amazingly adaptive to the conditions we live in. But when swiftly shifting weather throws your skin a curveball, it can take time to catch up—especially after 50.

Fortunately, your skin is also incredibly resilient. With just a few minutes a day, you can replenish your skin’s moisture and restore its luster and radiance.

Read on for three steps to revitalize your skin in 10 minutes or less.

  • 1. Cleanse gently.

    Keeping your skin clean is essential to keeping it healthy. But cleansing with harsh soaps, irritating dyes or allergy-provoking perfumes can do more damage than good.

    Avoid drying or irritating your skin by choosing a cleanser that’s soap-free, dye-free and perfume-free.

    We suggest Boom Clean, our gentle daily cleanser.

    Formulated with only pure, clean ingredients, Boom Clean removes makeup, dirt and pollution without depleting your skin’s natural moisture or nutrients.

    Boom Clean contains three different skin conditioners to soften skin while you wash. Now, your skin is clean, refreshed and ready for step two.

  • 2. Exfoliate regularly.

    After 50, your skin can use a little extra loving care to prevent dead skin cells from building up on its surface.

    Daily exfoliation helps your skin shed these dull-looking cells to reveal your freshest, softest skin and promote cell turnover.

    Your skin also thins and becomes more susceptible to injury after 50, so choose a gentle exfoliant that won’t cause abrasions or microtears.

    We suggest Boom Scrub, our exfoliating mask. Formulated specifically for women over 50, Boom Scrub removes the rough, dry outer layer without damaging your delicate skin.

    Boom Scrub’s exfoliant is made from oat kernel flour, which gently removes dead skin cells without redness, dryness or irritation. It also contains aloe barbadensis leaf juice, also known as aloe vera, which soothes all parts of your skin.

    This gentle, exfoliating mask also deep-cleans your pores (and makes them appear smaller) with just a five-minute application.

  • 3. Moisturize and protect.

    Finally, it’s time to replenish your skin’s dewiness and protect against moisture loss.

    When the weather is harsh or quickly changing, we suggest Boom Calm. Our liquid moisturizer is formulated to quickly hydrate your skin after exposure to sun, heat, wind, cold or dry air.

    Made with all-natural ingredients, this moisturizer calms and soothes your skin with organic extra virgin olive oil, aloe vera, witch hazel and essential oils of calendula, organic lavender and organic geranium.

    You can use Boom Calm on your face, hands, feet and anywhere else to bring soothing, cooling moisture and nourishment to your skin.

    Your skin is resilient and strong. With just 10 minutes a day and these three simple steps, you’ll help your skin adapt to any weather with ease.

    Our entire line of skin care is made for women over 50. Click below to check out all of these pro-age products.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM SCRUB™

Boom Scrub™

Formulated for your skin after 50, this exfoliating mask is gentle enough to use every day to remove dead, dry skin and reveal your freshest, softest skin, all while cleaning your pores.

Shop now
BOOM CALM

Boom Calm®

Replenish and nourish your skin with the fast-acting liquid moisture of Boom Calm. Made with all-natural ingredients, this moisturizer soothes and hydrates skin exposed to dry air, cold, wind, heat or sun.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM SCRUB™

Boom Scrub™

Formulated for your skin after 50, this exfoliating mask is gentle enough to use every day to remove dead, dry skin and reveal your freshest, softest skin, all while cleaning your pores.

Shop now

Replenish and nourish your skin with the fast-acting liquid moisture of Boom Calm. Made with all-natural ingredients, this moisturizer soothes and hydrates skin exposed to dry air, cold, wind, heat or sun.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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