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After age 50, revitalize your skin in 10 minutes or less

Changing seasons means changing weather… and changing weather can be tough on your skin at every age.

Our skin is amazingly adaptive to the conditions we live in. But when swiftly shifting weather throws your skin a curveball, it can take time to catch up—especially after 50.

Fortunately, your skin is also incredibly resilient. With just a few minutes a day, you can replenish your skin’s moisture and restore its luster and radiance.

Read on for three steps to revitalize your skin in 10 minutes or less.

  • 1. Cleanse gently.

    Keeping your skin clean is essential to keeping it healthy. But cleansing with harsh soaps, irritating dyes or allergy-provoking perfumes can do more damage than good.

    Avoid drying or irritating your skin by choosing a cleanser that’s soap-free, dye-free and perfume-free.

    We suggest Boom Clean, our gentle daily cleanser.

    Formulated with only pure, clean ingredients, Boom Clean removes makeup, dirt and pollution without depleting your skin’s natural moisture or nutrients.

    Boom Clean contains three different skin conditioners to soften skin while you wash. Now, your skin is clean, refreshed and ready for step two.

  • 2. Exfoliate regularly.

    After 50, your skin can use a little extra loving care to prevent dead skin cells from building up on its surface.

    Daily exfoliation helps your skin shed these dull-looking cells to reveal your freshest, softest skin and promote cell turnover.

    Your skin also thins and becomes more susceptible to injury after 50, so choose a gentle exfoliant that won’t cause abrasions or microtears.

    We suggest Boom Scrub, our exfoliating mask. Formulated specifically for women over 50, Boom Scrub removes the rough, dry outer layer without damaging your delicate skin.

    Boom Scrub’s exfoliant is made from oat kernel flour, which gently removes dead skin cells without redness, dryness or irritation. It also contains aloe barbadensis leaf juice, also known as aloe vera, which soothes all parts of your skin.

    This gentle, exfoliating mask also deep-cleans your pores (and makes them appear smaller) with just a five-minute application.

  • 3. Moisturize and protect.

    Finally, it’s time to replenish your skin’s dewiness and protect against moisture loss.

    When the weather is harsh or quickly changing, we suggest Boom Calm. Our liquid moisturizer is formulated to quickly hydrate your skin after exposure to sun, heat, wind, cold or dry air.

    Made with all-natural ingredients, this moisturizer calms and soothes your skin with organic extra virgin olive oil, aloe vera, witch hazel and essential oils of calendula, organic lavender and organic geranium.

    You can use Boom Calm on your face, hands, feet and anywhere else to bring soothing, cooling moisture and nourishment to your skin.

    Your skin is resilient and strong. With just 10 minutes a day and these three simple steps, you’ll help your skin adapt to any weather with ease.

    Our entire line of skin care is made for women over 50. Click below to check out all of these pro-age products.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

BOOM SCRUB

Boom scrub

Formulated for your skin after 50, this exfoliating mask is gentle enough to use every day to remove dead, dry skin and reveal your freshest, softest skin, all while cleaning your pores.

Shop now

Boom Calm

Replenish and nourish your skin with the fast-acting liquid moisture of Boom Calm. Made with all-natural ingredients, this moisturizer soothes and hydrates skin exposed to dry air, cold, wind, heat or sun.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM SCRUB

Boom scrub

Formulated for your skin after 50, this exfoliating mask is gentle enough to use every day to remove dead, dry skin and reveal your freshest, softest skin, all while cleaning your pores.

Shop now

Boom Calm

Replenish and nourish your skin with the fast-acting liquid moisture of Boom Calm. Made with all-natural ingredients, this moisturizer soothes and hydrates skin exposed to dry air, cold, wind, heat or sun.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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