Replace your mascara with Boom Bold™, our waterproof and smudge-proof formula that withstands outdoor activities, rainy days and anything else you can throw at it.
Boom Bold is long-lasting and doesn't require a touch-up. As your schedule picks up, you won’t have to worry about your eye makeup smudging throughout the day, whether you're sweating on your morning run, heating up in a hot yoga class or shedding a few tears at a fall wedding.
Read on for our top reasons to try our waterproof mascara for a smudge-free fall.
1. Boom Bold for bold volume.
Our new volumizing formula adds eye-popping volume and definition for bold lashes with just one swipe.
This more intense look is perfect for date night and special occasions all year long.
Our non-clumping, buildable formula also delivers a clean, bold look throughout multiple layers—without the spidery look some mascaras create.
2. Boom Bold adds lift.
Boom Bold lifts and holds your lashes up for a naturally beautiful look.
To achieve it, simply apply Boom Bold’s volumizing brush to the base of your lash and wiggle as you draw the brush upwards. If desired, repeat for more volume and definition.
Want an even bolder look? Use an eyelash curler before you apply your mascara to really open up the eye.
3. Boom Bold sticks with you through it all.
Our new waterproof formula sticks with you through it all. Sweaty workout? Happy tears? Humid or rainy weather? No problem. Once dry, our stay-put formula won’t smudge, flake or run.
At the end of the day, just remove it with an oil-based makeup remover.
4. Boom Bold has a clean beauty formula.
Don’t mar your crisp fall days with harmful cosmetics. Boom Bold is made with a clean-beauty formula.
Don’t mar your crisp fall days with harmful cosmetics. Boom Bold is made with a clean-beauty formula. That means sustainable, ethically-produced ingredients, no harmful or potentially harmful chemicals and no animal testing—period.
Boom Bold was made for all your beautiful fall days. Tell us…Will you try it?
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