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HOW TO BEST ACCENTUATE YOUR BROWS EVERY DECADE OF YOUR LIFE

Your eyebrows are more important than they may seem at first glance.

Besides having a few practical purposes, eyebrows frame your eyes—often your most noticeable feature—and the rest of your face. Your eyebrows also help convey your thoughts and emotions to others.

Some scientists even believe eyebrows are more important than the eyes in recognizing other people.

We’re often asked for advice on how best to accentuate our eyebrows as we age.

As you age, hormone shifts can cause our brows to thin, especially at the outer edges. Your eyebrow color and texture may change as well.

As a result, the way you define your brows will likely change.

In the following guide, we offer four tips for beautifully natural-looking brows in every decade of your life.

  • 1. Start with skincare.

    Keep dry skin at bay by regularly exfoliating your skin, including the skin under your eyebrows, with a gentle exfoliant like BOOM SCRUB™.

    Boom Scrub removes dry, dead skin cells and cleans out pores to reveal your fresher, softer skin.

    Afterward, hydrate with an all-natural moisturizer that won’t leave your skin greasy. We suggest BOOMSTICK GLO®, which leaves your skin smooth and supple.

  • 2. Pencils, markers, gels or powders?

    There are so many brow products out there—how do you decide which one is right for you?

    Brow pencils and markers can require a lot of time and skill to get right.

    That’s why we suggest BOOM BROW™, our lightweight shaping mousse.

    Boom Brow clings to your existing brows to add subtle definition, color and volume and can help hold the shape of your brows for a naturally beautiful look.

    Designed for ease of use, Boom Brow enhances your brows with just a few sweeps of the ergonomic wand.

    To use Boom Brow, simply remove the applicator from the tube and comb through your brows in an upward and outward direction, using short strokes. Allow it to dry. Then, for more definition or color, add a second coat.

    The moisturizing formula holds your brows in place for all-day comfort.

  • 3. Let your brows guide you.

    There are so many brow products out there—how do you decide which one is right for you?

    When selecting a brow product, it’s best to choose a shade that’s close to the natural shade of your brows.

    Too dark and your brows may look harsh. Too light and your brows won’t do their job of framing your face.

    That’s why we created Boom Brow in two simple shades: taupe for light to medium brows and medium brown for medium to dark brows.

    These two versatile shades add subtle color enhancement for natural-looking brows.

    An extra bonus? Both shades beautifully complement silver hair.

  • 4. Use a light hand.

    Over-drawing or over-filling your brows can result in an unnatural look. 

    As it’s far easier to add more product than it is to take any away, we suggest using a light hand and a “less-is-more” approach when applying your brow mousse. 

     Be sure to step back frequently to look at your full face in context before adding more.

    Accidentally make a stray mark? Use your finger or a brush to smudge or blend it out or a bit of moisturizer on a cotton pad to remove it. 

     With these tips, your brows will subtly frame your face and help call attention to your favorite features.

     Boom Brow is the latest pro-age cosmetic at BOOM! By Cindy Joseph. We have an entire line of pro-age makeup and skincare for your 50s, 60s, 70s, and 80s+.

    Check out our pro-age line including Boom Brow below.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM BROW™

Boom Brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

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BOOM BRIGHT™

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

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At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOM BROW™

Boom Brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM BRIGHT™

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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