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—Betsy S., Boom Brow Customer
SUBTLE DEFINITION, VOLUME AND SHAPE IN AN EASY-TO-USE FORMULA. (NOW AVAILABLE IN 2 COLORS IN A 0.18 FL. OZ. / 5.5 mL TUBE.)
Made especially for women over 50, this lightweight shaping mousse delivers naturally beautiful brows in an easy-to-use formula.
Choose between two versatile colors for subtle, natural-looking enhancement.
BOOM BROW Taupe for light- to medium-toned brows.
BOOM BROW Medium Brown for medium- to dark-toned brows.
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“New favorite! This natural formula enhances the brows I already have. Adds definition and shape!”
—Betsy S., Boom Brow Customer
SUBTLE DEFINITION, VOLUME AND SHAPE IN AN EASY-TO-USE FORMULA. (NOW AVAILABLE IN 2 COLORS IN A 0.18 FL. OZ. / 5.5 mL TUBE.)
Made especially for women over 50, this lightweight shaping mousse delivers naturally beautiful brows in an easy-to-use formula.
Choose between two versatile colors for subtle, natural-looking enhancement.
BOOM BROW Taupe for light- to medium-toned brows.
BOOM BROW Medium Brown for medium- to dark-toned brows.
What are women saying about Boom Brow?
“They provide just a nice frame for the eyes...”
“Our eyes can be ageless but the skin around it and the eyebrows and the eyelashes, they get lighter and sparser as we age. Boom Brow is made from wonderful ingredients… They won’t harm your skin and in fact will shape, define and add volume. I’m just so happy that they came up with this product. They provide just a nice frame for the eyes and it’s so easy, easy to use.”
—Evelyn Villa, 64
“I love this product. It gives a slightly more natural look than the pencil that I’ve been used to.”
“The ingredients in this mousse are very gentle. They’re plant-derived…things like aloe, coconut, sunflower seed oil. It can be removed easily by just using some moisturizer, some warm water or a gentle cleanser like Boom Clean. And it can be applied and built on, layer over layer, depending on how much color and definition you want.”
—Jenny Johnson, 60
“I wear glasses, so it’s really important for me that my brows show up behind my glasses.”
“As I begin to get more and more silver in my hair, I also begin to notice that I've got more and more silver in my brows. And like the silver in my hair, the silvers in my brows are unruly and wild and need some taming. Thank you… Boom Brow to the rescue.
—Penny Reeves, 70
“I think it goes great with my skin color and my hair color.”
“This mousse is amazing. I don’t really like pencils. I have these really really wispy parts of my inner brow that drive me nuts, but pencils look too harsh to me. So I love this mousse. I think it just goes on easy. I think it goes great with my skin color and my hair color. Thank you, BOOM!, for giving us another great product to go with.”
—LaJuan Carter-Dent, 53
Finally, a brow product made especially for women over 50.
Some brow products come in lots of different shades, making it hard to know which color is right for you. The wrong color can leave you with too little or too much definition.
Boom Brow makes it easy, with two shades that work for every woman—one for light to medium brows called Taupe and one for medium to dark brows called Medium Brown.
Just choose the color closest to your current brow shade and brush it on. It’s that simple. An extra bonus? Either shade of Boom Brow complements silver hair!
Lightweight, subtle definition that’s easy to apply.
Lightweight, subtle definition that’s easy to apply.
Defining your brows can be tricky—and unnatural-looking brows can change the look of your face.
Boom Brow makes it easy. This lightweight brow mousse adds subtle volume, shape and definition for a naturally beautiful look that’s easy to achieve.
With a few simple swipes of the eco-friendly wand, you’ll enhance your natural browline to frame your face beautifully, every time.
Made with a “clean-beauty formula.”
Boom Brow defines your brows without parabens, phthalates, synthetic fragrances or other irritants.
Instead, we use natural, ethically sourced botanical oils and extracts and safe, non-toxic synthetic ingredients. Here’s what’s in Boom Brow:
INGREDIENTS:
Water (Aqua), Coconut Alkanes, Zea Mays (Corn) Starch, Bentonite, Propanediol, Tricaprylin, Methyl Dehydroabietate, Helianthus Annuus (Sunflower) Seed Oil, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Jojoba Esters, Coco-Caprylate/Caprate, Silica, Xantham Gum, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Acacia Senegal Gum, Tocopheryl Acetate, Tocopherol, Dilinoleic Acid/Glycol Copolymer, Dilinoleic Acid/Butanediol Copolymer, Polyglyceryl 6-Polyricinoleate, Sodium Stearoyl Glutamate, Disodium Stearoyl Glutamate, Castor Oil/IPDI Copolymer, Polyhydroxystearic Acid, Glyceryl Undecylenate, Glyceryl Caprylate
Get beautiful, natural-looking brows every time. Try Boom Brow today.
Naturally beautiful brows with ease.
After 50, our eyebrows naturally thin and lighten. Hormonal changes, which are common after 50, can also cause eyebrows to grow sparse, especially at the outer edges.
Brow pencils require you to "draw in" brows where your browline is sparse. In comparison, Boom Brow is applied to the brows you already have.
With an ergonomic wand that quickly coats your brows, Boom Brow is easy to use and offers subtle definition, volume, color enhancement and shape for beautiful, natural-looking, brows.
Ingredients you can trust.
Many cosmetics contain harsh ingredients that can irritate eyes, skin or allergies. But Boom Brow features a “clean-beauty formula.”
What does that mean? We hand-select gentle, non-toxic ingredients that are safe to use on your skin and around your eyes.
Nature-inspired ingredients like aloe, shea butter and sunflower seed oil combine to form a gentle and moisturizing brow mousse you can use with confidence.
Even women with sensitive eyes can trust Boom Brow to deliver subtly enhanced eyebrows without irritation.
Two simple shades = no confusion
The wrong brow color can throw off your entire look...after all, framing your face is one of your eyebrows’ biggest jobs!
Boom Brow makes it easy with two versatile shades to choose from—taupe and medium brown—that work with all skin tones and brow colors (and look especially great with silver hair).
If your brow color is light to medium, choose Boom Brow Taupe. If your brow color is medium to dark, choose Boom Brow Medium Brown.
A few swipes of Boom Brow define and shape your brows for a subtly enhanced look that’s beautifully you.
How to Apply Boom Brow
With its simple, ergonomic wand, Boom Brow is easy to apply.
Pre-application Tip: For best results, moisturize your skin before applying Boom Brow. Moisturizers, including Boomsilk, can be used to remove this brow product, so you’ll want to make sure your moisturizer has absorbed before application.
Pro Tip #1: To use Boom Brow, twist the cap to remove the applicator wand. If you’ve been using Boom Brow for a while, you can swirl the applicator within the tube to coat it. (Don’t pump the applicator; that introduces air into the tube which can dry it out.)
Pro Tip #2: Using short strokes, comb Boom Brow through your eyebrows in an upward and outward direction, then allow to dry. Want more definition? Simply swipe again. (It’s really that easy).
For more pro tips, be sure to check out the FAQ page. Or click below to find out more about this brow enhancer made especially for women over 50.
Frequently Asked Questions
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1. How is Boom Brow made for women over 50?
Boom Brow adds definition, volume and shape to your brows for a look that’s subtle and natural-looking.
It comes in two easy-to-select colors; one for light-to-medium brows called Taupe and another for medium-to-dark brows called Medium Brown.
It’s moisturizing. After 50, our hair, including our brows and lashes, tends to become drier and more brittle. Boom Brow is moisturizing and gentle.
It’s made with gentle, plant-derived ingredients like aloe, coconut and sunflower seed oil.
It’s buildable without flaking for brows that stay put and have as much definition and color as you want.
It’s easy to apply with an ergonomic wand that enhances your brows with a few simple swipes.
It’s packaged in a recyclable glass tube. You can even upcycle the wand when you’re done.
It’s easy to remove with moisturizer, warm water or a gentle cleanser.
Naturally beautiful brows are just a click away… Try Boom Brow for yourself.
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2. You mentioned Boom Brow is for women over 50. Can it work for all ages?
Of course! While it’s designed for your 50s, 60s, 70s and beyond, you can wear Boom Brow at any time in your life.
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3. Does Boom Brow come in different shades?
Yes! Boom Brow comes in two easy-to-select colors. If your natural brows are light to medium, choose Boom Brow Taupe. If your natural brows are medium to dark, choose Boom Brow Medium Brown.
The best part? Both versatile shades look amazing with silver hair! -
4. Is it hypoallergenic?
Yes! Boom Brow is hypoallergenic. We carefully chose ingredients that are gentle and safe to use around your eyes and on your skin.
Boom Brow contains plant-derived ingredients that provide subtle definition, volume, shape and color enhancement to your brows.
In addition, Boom Brow has what's called a "clean-beauty formula." That means it's made with pure, safe ingredients and without animal testing.
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5. What makes this a “clean-beauty formula?”
Boom Brow is a “clean-beauty formula” because it contains only non-toxic ingredients that are gentle enough to use around your eyes and on your skin. Boom Brow is also formulated without phthalates or parabens.
Instead, we include safe, synthetic ingredients and plant-derived compounds to produce a lightweight mousse that’s gentle on your skin and body.
Boom Brow is also made without animal testing. In fact, all Boom products are cruelty-free and always have been.
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6. What’s in Boom Brow?
We hand-selected pure, gentle ingredients for this brow mousse. You can see a full list of all these ingredients below.
Water (Aqua), Coconut Alkanes, Zea Mays (Corn) Starch, Bentonite, Propanediol, Tricaprylin, Methyl Dehydroabietate, Helianthus Annuus (Sunflower) Seed Oil, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Jojoba Esters, Coco-Caprylate/Caprate, Silica, Xantham Gum, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice Powder, Acacia Senegal Gum, Tocopheryl Acetate, Tocopherol, Dilinoleic Acid/Glycol Copolymer, Dilinoleic Acid/Butanediol Copolymer, Polyglyceryl 6-Polyricinoleate, Sodium Stearoyl Glutamate, Disodium Stearoyl Glutamate, Castor Oil/IPDI Copolymer, Polyhydroxystearic Acid, Glyceryl Undecylenate, Glyceryl Caprylate
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7. Is Boom Brow gluten-free and vegan?
Yes! Boom Brow is both gluten-free and vegan.
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8. Is Boom Brow tested on animals?
Absolutely NOT. Boom Brow is 100% cruelty-free.
In fact, no Boom product has ever been tested on animals.
Try the latest in our cruelty-free line. Click below to shop Boom Brow now.
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9. What’s the best way to apply Boom Brow?
Here are a few tips to get you started...
- Before you apply Boom Brow: Start with a clean, moisturized face. Moisturizer can be used to remove this brow mousse, so you’ll want to be sure your moisturizer has been absorbed before applying.
- Step #1: Ready to apply? Do this first: Twist off the cap and gently swirl the applicator wand to coat it in Boom Brow.
- Step #2: Apply a coat of Boom Brow: Brush this mousse onto your brows using short strokes in an upward and outward direction—then allow it to dry. Want more definition? Simply swipe on another coat.
Those are just a few tips. We suggest you experiment to discover what works best for you.
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10. What’s the best way to remove Boom Brow?
Because it doesn’t contain harsh ingredients, you can easily remove Boom Brow with moisturizer or warm water and a washcloth.
- Plain water method: Hold a warm, wet washcloth against your brows for a moment or so, then gently wipe away residual mousse. Take care not to rub too firmly.
- Moisturizer method: Dab a bit of Boomsilk® or another moisturizer on a cotton swab or washcloth. Then gently wipe away any residual Boom Brow while being careful not to get moisturizer in your eyes.
- Cleanser method: Add a small amount of Boom Clean® or another facial cleanser to a wet washcloth, your clean fingers or a cotton pad. Gently swipe across your eyebrows, being careful to avoid getting cleanser in your eyes. Use a wet washcloth to gently wipe away any remaining cleanser or product.
While it’s easy to remove, it’s also designed to last all day. Boom Brow gives your brows long-lasting, non-flaking definition, volume and color enhancement.
We invite you to try Boom Brow and see for yourself. Click below to try this lightweight shaping mousse now.
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11. Can I use Boom Brow with my other favorite Boom products?
Yes, absolutely!
Boom Brow pairs well with every other Boom cosmetic and skincare product in our pro-age line.
In particular, we suggest trying Boom Brow with...
- BOOM BRIGHT™: First, apply Boom Brow for subtle volume, shape and definition. Then apply a layer of Boom Bright to your lashes. Want more volume or definition? Apply a second layer of each product after the first has dried.
- BOOMSTICK TRIO®: Start by moisturizing your cheeks, forehead and lips with BOOMSTICK GLO®. Apply BOOMSTICK COLOR® to your lips and the apples of your cheeks, then BOOMSTICK GLIMMER® to your eyelids and brow bones. Finish by applying a layer of Boom Brow.
- BOOM CLEAN®: Use Boom Clean to cleanse your skin before exfoliating or moisturizing. You can also use Boom Clean to remove Boom Brow and the rest of your makeup.
Those are just a few ideas. Again, you can use Boom Brow with any other Boom you love!
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12. Is Boom Brow environmentally friendly?
It absolutely is.
First, we designed Boom Brow with a clean-beauty formula. This means we chose gentle, non-toxic ingredients that are safe for both you and our planet.
That includes many plant-derived ingredients, including aloe and coconut, among others.
The “clean beauty” designation also means Boom Brow is made without animal testing. (It’s 100% cruelty-free, like all Boom products.)
Next, take a look at the packaging: Boom Brow’s glass tube is earth-friendly and easy to recycle. Just clean out the tube when you’re done and add it to your glass recycling items.
You can also upcycle Boom Brow’s wand when you’re done with it. Just clean the wand and deliver it to a wildlife rehabilitation center. (Find out more about that here.)
Even our shipping materials are environmentally friendly. All of our shipping and packing materials are 100% recyclable or biodegradable, including our new compostable mailer.
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13. Can I recycle Boom Brow once I’m finished with it?
Absolutely!
Once you’re finished with Boom Brow, simply wash out the glass tube with soapy water and recycle it with your glass recycling items.
You can also upcycle your wand by cleaning it and sending it to a wildlife rehabilitation center like the ones mentioned here.
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14. How long does Boom Brow last once you’ve put it on? (Also, how long can you use the product once open?)
Boom Brow has a buildable, non-flaking formula that’s designed to last all day. If you swim, sweat or reapply sunscreen or moisturizer, you may wish to reapply Boom Brow after.
Once Boom Brow is open, it can be used for up to six months. If you forget, just check the label: The PAO image indicates how long a product like Boom Brow can be used. In this case, the PAO says “6 mo.”
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15. I really want to try it! But first, does Boom Brow have a guarantee?
Absolutely. Boom Brow is covered by our 100% satisfaction guarantee. If you try this brow mousse and find it’s just not for you, let us know and you’ll receive a full refund minus shipping.
We invite you to try Boom Brow for yourself, risk-free.
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16. If I don’t have brows, will Boom Brow work for me?
Boom Brow is designed to coat the brows you already have to subtly boost volume and definition and add color enhancement.
If you don’t have brows, we don’t recommend Boom Brow for you. Instead, we suggest using a brow pencil to draw your brows in using light, hair-like strokes.
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17. Will Boom Brow cover silver brow hairs?
Since Boom Brow is designed to coat the brows to add volume and keep the brows in place, both shades of Boom Brow will soften and blend silver hairs in the browline.
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18. How do I know which color of Boom Brow is right for me?
We suggest choosing the shade of Boom Brow that is closest to your current brow color.
If you have lighter brows including blonde, light brown or silver, choose Taupe.
If your brows are medium to dark or black, choose Medium Brown.
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19. How is Boom Brow different from Boom Bright mascara?
Great question! Let’s dig into it.
Boom Brow’s formula and wand were designed specifically for eyebrows.
This lightweight mousse has a flexible, non-flaking formula that coats your brows to add natural-looking volume, definition and color-enhancement. The moisturizing formula also holds your brows in place for all day comfort.
Additionally, Boom Brow’s wand is designed to brush through your brows to coat them for increased volume and definition.
In contrast, Boom Bright’s formula and wand were designed to lengthen and separate your lashes.
Finally, Boom Bright comes in a soft black, while Boom Brow comes in two versatile colors that work for many different brow colors and skin tones.
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20. Does Boom Brow come in silver?
No. Instead, we designed two shades of Boom Brow to be versatile enough for all women.
Most women with silver brow hairs don’t have only one color of brow. Boom Brow coats the brows to blend and soften silver hairs and provide subtle, natural-looking volume, definition and hold.
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21. Why not make a brow pencil?
Great question! For our first brow product, we wanted to design something that works for most women to give their brows volume, shape, hold and color-enhancement in a single, easy to use formula.
While pencils are useful, they can be tricky to use and don’t offer the range of benefits as a brow mousse.
Boom Brow brushes on in moments but offers subtle, natural-looking definition and all day hold.