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40,000 FIVE-STAR REVIEWS LATER, WOMEN STILL LOVE CINDY JOSEPH’S ORIGINAL PRO-AGE MAKEUP

This story began with our founder, Cindy Joseph.

Before she founded BOOM!, Cindy spent 27 years traveling the world as a professional makeup artist.

During her decades as a makeup artist, Cindy invented and perfected her own version of the natural look for top models of all ages and complexions.

Little did she know she was creating the inspiration for our original makeup.

When Cindy started BOOM! in her 60s, she set out to create simple, “pro-age” makeup that reveals natural beauty at 50, 60, 70, 80—and every age after.

She designed three makeup sticks that she called BOOMSTICK TRIO®.

Now, over 10 years and 40,000 five-star reviews later…

The Boomstick Trio is still our customers’ #1 favorite. Here’s why…

  • 1. Seven beauty products in three Boomsticks.

    The Boomstick Trio comes with all three of Cindy’s original Boomsticks—BOOMSTICK-COLOR®, Boomstick Glimmer® and BOOMSTICK GLO®.

    For Boomstick Color, Cindy chose the sheer berry color she had used on many models (and skin tones) over the years. She created a multitasking stick that you can use as a natural-looking blush, lipstick, bronzer and contour.

    For Boomstick Glimmer, Cindy created a cosmetic stick that she called “jewelry for your skin.” It’s a champagne color that gives your skin a hint of pearlescence. You can use it as an eyeshadow and highlighter. 

    For Boomstick Glo, Cindy designed a simple moisturizing stick that quickly hydrates any area of your skin in seconds.

    Together, three Boomsticks give you six cosmetics, plus one full-body moisturizer—or seven beauty products total.

  • 2. Natural look in five minutes flat.

    “Perfect for the natural look. This is just what I needed.” — Sabrina M., Boomstick Trio customer

    In just five minutes, you can apply all three Boomsticks for a joyful, natural look that brightens your face—while you still look like YOU. 

    It’s as simple as dabbing these Boomsticks directly onto your skin. No brushes, tools or special makeup skills necessary.

  • 3. Highlight you, not fine lines or wrinkles.

    “Absolutely love these! Not only are they convenient to use, but they don’t accentuate wrinkles like powders.” — Shaunalee F., Boomstick Trio customer

    Powder blushes, bronzers and eyeshadows tend to settle into fine lines and wrinkles—highlighting any natural texture in your skin.

    That’s why Cindy gave our Boomsticks a creamy, luxurious consistency.

    All three cream-based Boomsticks sit on top of your skin to accentuate your favorite features—without drawing attention to fine lines.

  • 4. From casual to dressed-up makeup.

    You can create different looks with the same Boomsticks in minutes.

    We know customers who wear their Boomsticks for casual daytime Zoom calls or workouts at the gym, then use the same Boomsticks for dressed-up parties, weddings and date nights.

    Here’s why… Boomsticks are designed to match YOU—not your outfit.

    No need to choose different cosmetics for different looks. Simply use the same buildable, blendable Boomsticks to create any laid-back or dressy look you love.

  • 5. Traveling? Pack light with Boomsticks.

    “I love these sticks, especially when traveling. They work beautifully, making me look fresh and pretty at 71.” — Dusty B., Boomstick Trio customer

    At 7 grams apiece, Boomsticks easily slip into your travel bag, makeup case or carry-on for your next trip.

    Boomsticks also allow you to pack light. These multitaskers can replace all the extra lipsticks, eyeshadows, blushes and bronzers in your suitcase.

  • 6. Easily switch from winter to summer.

    From the coldest winters to the hottest summers, Boomsticks easily blend to match your skin tone in every season.

    Sheer, berry-tinted Boomstick Color creates a sun-kissed, joyful look all 12 months of the year. Champagne-colored Boomstick Glimmer gives your skin a hint of pearlescence for a natural look year-round.

    All-natural Boomstick Glo provides much-needed moisture anytime.

  • 7. Simplify your routine and save time.

    “Love, love, love the Trio! I’ve been using Boomsticks for four years now. I love the simplicity and the dewy finish of the Trio.” —Paula N., Boomstick Trio customer

    Looking to pare down your makeup? Or just simplify your overall routine?

    Boomsticks not only replace dozens of other cosmetics in your cabinet, but you can also apply them in minutes. (That saves you time in front of the mirror every morning.)

  • 8. Pro-age makeup = Cindy’s legacy.

    When Cindy designed the Boomstick Trio, she began a movement she called the Pro-age Revolution. Her goal? To inspire women everywhere to love themselves and embrace their own beauty at every age.

    Today, hundreds of thousands of women worldwide continue to spread this pro-age message. Here at BOOM!, we continue Cindy’s legacy with our line of pro-age makeup and skincare for your 50s, 60s, 70s and 80s+.

    We invite you to check out our line, including her original Boomstick Trio.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

is your new blush, lipstick, eyeshadow, highlighter, bronzer, contour and moisturizer—in three multitasking Boomsticks. Together, these easy-to-use Boomsticks can give you a natural look in five minutes flat.

Shop now
BOOMSTICK COLOR

Boomstick Color®

is our most popular Boomstick. This extreme multitasker blends to match your skin tone, so every woman can apply it as a natural-looking lipstick, blush, bronzer and contour. Try it on its own or inside the Boomstick Trio.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK TRIO

Boomstick Trio®

is your new blush, lipstick, eyeshadow, highlighter, bronzer, contour and moisturizer—in three multitasking Boomsticks. Together, these easy-to-use Boomsticks can give you a natural look in five minutes flat.

Shop now
BOOMSTICK COLOR

Boomstick Color®

is our most popular Boomstick. This extreme multitasker blends to match your skin tone, so every woman can apply it as a natural-looking lipstick, blush, bronzer and contour. Try it on its own or inside the Boomstick Trio.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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