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Women ask us questions like this: “I’ve turned 50, my kids are grown. What do I do with the rest of my life?”
And, “I’ve had the same great career since I was 23. I’m full. What do I do next?”
What’s next? So many possibilities! However, it is common to start hearing the voices of fear whispering to us from inside.
Our society tells us that life is about building one career, one passion, one goal—and then we’re done.
But there is really no such thing as “done.”
There is always something new to learn and experience. That’s what a bucket list is for! You can write and update your bucket list every year of your life.
If you are over 50, you may have noticed your age does not stop you from loving your life and taking on new challenges and adventures.
So if you are feeling stumped regarding what’s next…
We all have many voices inside us. The positive voice says: “I’m full of energy and want to do something new!”
But the negative voice says: “No. I can’t. I’m old. I am past my prime.”
We believe the phrase “the prime of life” is just a myth.
There is no peak. Every present moment is the prime of your life. You are there now!
We’re handed this false idea that as you get older, you become a faded version of what you were before.
Experience has shown that as time goes by, you continue to develop into expanded versions of yourself.
Every stage is like a new birth, a new beginning, a new opportunity.
When you were a kid, do you remember how you couldn’t wait to turn 7? And then 18? Then 21? You looked forward to what was next, even if you had no clue what the future had in store.
That enthusiasm does not have to stop at any age. You can keep looking forward to the next stage of your life as long as you live.
Take the challenge and see what happens.
Sit down with a pen and paper and take an inventory of your positive qualities. Everything you are proud of and makes you uniquely you.
Your character, ethics, morals, knowledge, skills, challenges, experiences, adventures, failures, advice. What you survived. What you learned.
Then list the qualities you had 20 years ago. How do those lists compare?
The more recent list will be longer.
You have added to all the qualities you had when you were younger. You got better! We become more as we get older, not less.
Not knowing what’s next is part of what makes the future thrilling and exciting.
Share your feelings with your loved ones, family and friends. You are not alone. Allow possibilities to unfold.
Celebrate and appreciate your life. Let it surprise and delight you. After all, what else is there to do?
When you reach your 50s, a new kind of beauty appears. That’s why BOOM! created pro-age cosmetics to help bring out this natural beauty.
Click below to check out our line or read on to see what’s possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.