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  • 1. Accept that there’s no such thing as “done.”

    Women ask me questions like this: “I’ve turned 50, my kids are grown. What do I do with the rest of my life?”

    And, “I’ve had a great career since I was 23. I’m full. What do I do next?”

    What’s next? So many possibilities! However, it is common to start hearing the voices of fear whispering to us from inside.

    Our society tells us life is about building one career, one passion, one goal—and then you’re done.

    But I’ve discovered there is really no such thing as “done.”

    There is always something new to learn and experience. That’s what a bucket list is for! I’ve had a bucket list since I was 4-years-old.

    If you are over 50, you may have noticed your age does not stop you from living your life and taking on new challenges and adventures.

    So if you are feeling stumped regarding what’s next…

  • 2. Ignore negative voices and listen to positive ones.

    We all have many voices in our heads. The positive voice says: “I’m full of energy, and I want to do something new!”

    But the negative voice says: “No, I can’t, I’m old, I am past my prime.”

    I believe the phrase “the prime of life” is just a myth.

    There is no peak. Every present moment is the prime of your life. You are there now!

  • 3. Think of life in stages.

    We’re handed this false idea that as you get older, you become a faded version of what you were before.

    My experience is, as time goes by, I continue to develop a new version of myself.

    Every stage is like a new birth, a new beginning, a new opportunity.

    When you were a kid, do you remember how you couldn’t wait to turn 7? And then 18? Then 21? You looked forward to what was next, even if you had no clue what that may be.

    That enthusiasm for life does not have to stop at any age. You can keep looking forward to the next stage of your life as long as you live.

  • 4. Take a personal inventory.

    Take the challenge and see what happens.

    Sit down with a pen and paper, and take inventory of your positive qualities. Everything you are proud of.

    Your character, ethics, morals, knowledge, skills, challenges, experiences, adventures, failures, advice. What you survived. What you learned.

    Then list of the qualities you had 20 years ago. How do those lists compare?

    The most recent one will be longer.

    You have added to all the qualities you had when you were younger. You got better! We become more as we get older, not less.

  • 5. Relish the unknown.

    Not knowing what is next is part of the thrill and excitement of the future.

    Share your feelings with your loved ones, family, and friends. You are not alone. Allow for possibilities to unfold.

    Celebrate and have gratitude for your life. Let it surprise you and delight you. After all, what else is there to do?

    When you reach your 50s, a new kind of beauty appears. That’s why BOOM! created our line of pro-age cosmetics to help bring out this natural beauty.

    Click below to check out our line, or read on to see what’s possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$ 28 Boomstick Color

Watch Demo Video:


$ 28 Boomstick Glimmer

Watch Demo Video:

$ 28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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