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"Anti-aging treatment." "Anti-aging cream." "Anti-aging foundation."
Have you ever noticed how many companies tell women to hide their ages?
It's absurd when you think about it. We all want long, fulfilling lives, and yet we're told to cover up any signs that we’ve actually lived? Ridiculous.
Boom’s founder, Cindy Joseph, noticed this hypocrisy a decade ago.
Cindy recognized the beauty in every age. She created the first pro-age makeup to reveal that natural beauty, rather than conceal it.
That's what pro-age makeup does. It reveals what you actually look like and allows you to look your best as YOU in every year of your life.
Curious what a pro-age look might do for you? These seven tips will help you create a pro-age look of your own. Read on below.
Over time, makeup, environmental pollution, dirt and oil can accumulate in your pores, making your skin look dull and slowing your skin’s natural regeneration process.
Begin with a deep clean. Wash your face with a cleanser like Boom Clean to remove dirt or pollutants without removing your natural moisture.
Then use a gentle exfoliant like Boom Scrub to rid your pores of anything left behind and unveil fresh, clean skin.
As we age, our skin produces less oil. Deeply moisturizing your face can help you replace the natural oils you may have lost. We suggest trying an all-natural moisturizer designed to nourish and protect your skin such as Boomsilk.
This best-selling, all-natural moisturizer is made with sustainably sourced beeswax, honey and organic olive oil for deep hydration and protection.
Anti-aging cosmetics attempt to cover up your skin. Pro-age products focus on deeply caring for your skin instead.
If you’re used to wearing foundation and concealer, try going without it for a week. Give your skin a chance to breathe and yourself a chance to recognize how truly beautiful your natural skin can be.
Instead, apply a second layer of liquid moisture like Boom Nectar. This serum contains 16 all-natural ingredients including nature-made moisturizers, minerals, vitamins and antioxidants to hydrate, revitalize and brighten your skin for a luminous complexion.
Powder eyeshadow, foundation and blush might have worked in your 20s. But after 50, powders can accentuate fine lines.
Switch to creamy, luxurious makeup that adds to your natural moisture like our Boomstick Trio.
The Boomstick Trio consists of three multi-tasking makeup sticks: Boomstick Glo, an all-natural, portable moisturizer that you can take anywhere… Boomstick Color, a creamy blush, bronzer and lipstick… and Boomstick Glimmer, a luxurious highlighter and eyeshadow.
Create a natural sun-kissed look—without risking your delicate skin—with Boomstick Color.
Apply it everywhere the sun might touch. We suggest your cheekbones, temples, along the sides of your neck and your lips for a natural-looking glow.
Heavy eyeliner and dark eyeshadows can actually make your eyes appear smaller.
Instead, dab Boomstick Glimmer on your eyelids to create a soft, bright-eyed look. With its creamy consistency, Boomstick Glimmer will highlight your eyes without drawing attention to any fine lines.
You can also use Boomstick Glimmer as a highlighter on your brow bones and cheekbones.
Your eyes are one of your most defining features. Bring their beauty to the forefront by applying a buildable, water-based mascara like Boom Bright.
Try using one layer for daytime and add an extra layer for nighttime or special occasions.
That’s it! You’ve created a pro-age look that enhances your natural beauty with luminous skin, a natural-looking glow and bright eyes.
Since BOOM! began, hundreds of thousands of women have turned to our pro-age products to bring their natural beauty out.
Click below to explore Boom favorites like Boom Nectar and the Boomstick Trio (and their thousands of 5-star reviews!). Or read on to find out more about BOOM! and the Pro-age Revolution.
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.