So many women expect perfection from themselves in every way.
Advertising agencies and the media reinforce this idea of perfectionism—especially in ads for women.
But human beings are fallible, changeable, and diverse. Our beauty lies in our differences and our ability to learn from mistakes and grow.
If we were “perfect,” we’d be robots—and that would be boring!
But, since we’ve bought into this idea that we must be perfect, we waste energy being hard on ourselves when we fail to live up to impossible standards. Imagine freeing up that energy and spending it in other ways.
You can start now by accepting that “imperfections” are part of what makes life—and you!—most beautiful. Here’s how to do that:
As a perfectionist, easing up on yourself can feel a little scary at first.
If you wear a full face of makeup everyday, taking it off to reveal your unique beauty underneath can feel intimidating.
If you expect perfection from yourself as a mom, partner or wife allowing yourself to make mistakes, apologize, and learn from them can feel super vulnerable.
But accepting mistakes and imperfections is what lets us to grow.
And that initial discomfort is a small price to pay for a life spent evolving, learning and expanding.
It’s unrealistic to expect yourself to suddenly be 100% comfortable with all the things we’ve been told all our lives are “flaws.”
In fact, expecting that is a different kind of perfectionism!
Instead, getting comfortable with imperfection is a practice.
Try being gentle and flexible with yourself in little, daily ways. Give yourself permission to be “imperfect.”
In doing so, you might find that it gradually grows into a greater sense of ease.
When you get down to it, our culture’s demand for perfectionism is pretty ridiculous.
Companies designed this perfectionist idea to reinforce our fears that something is wrong with us, and get us to buy their products to fix it.
If you take a step back—enough to see that this is made-up and arbitrary—eventually a whole lot more space and freedom opens up.
That’s when you can develop your own standard for yourself—which is a whole lot more fun than trying to live up to someone else’s.
All our pro-age Boom cosmetics and skin care are designed to make you feel beautiful as YOU, at every age. (No perfectionism required.)
Click below to checkout our line of pro-age cosmetics or read on to hear what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.