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HOW TO STOP BEING A PERFECTIONIST
AND LOVE YOURSELF INSTEAD

  • 1. Recognize Perfectionists = Robots

    So many women expect perfection from themselves in every way.

    Advertising agencies and the media reinforce this idea of perfectionism—especially in ads for women.

    But human beings are fallible, changeable, and diverse. Our beauty lies in our differences and our ability to learn from mistakes and grow.

    If we were “perfect,” we’d be robots—and that would be boring!

    But, since we’ve bought into this idea that we must be perfect, we waste energy being hard on ourselves when we fail to live up to impossible standards. Imagine freeing up that energy and spending it in other ways.

    You can start now by accepting that “imperfections” are part of what makes life—and you!—most beautiful. Here’s how to do that:

  • 2. Be Prepared for a Little Discomfort

    As a perfectionist, easing up on yourself can feel a little scary at first.

    If you wear a full face of makeup everyday, taking it off to reveal your unique beauty underneath can feel intimidating.

    If you expect perfection from yourself as a mom, partner or wife allowing yourself to make mistakes, apologize, and learn from them can feel super vulnerable.

    But accepting mistakes and imperfections is what lets us to grow.

    And that initial discomfort is a small price to pay for a life spent evolving, learning and expanding.

  • 3. Practice Giving Yourself Permission

    It’s unrealistic to expect yourself to suddenly be 100% comfortable with all the things we’ve been told all our lives are “flaws.”

    In fact, expecting that is a different kind of perfectionism!

    Instead, getting comfortable with imperfection is a practice.

    Try being gentle and flexible with yourself in little, daily ways. Give yourself permission to be “imperfect.”

    In doing so, you might find that it gradually grows into a greater sense of ease.

  • 4. Develop Your Own Standard

    When you get down to it, our culture’s demand for perfectionism is pretty ridiculous.

    Companies designed this perfectionist idea to reinforce our fears that something is wrong with us, and get us to buy their products to fix it.

    If you take a step back—enough to see that this is made-up and arbitrary—eventually a whole lot more space and freedom opens up.

    That’s when you can develop your own standard for yourself—which is a whole lot more fun than trying to live up to someone else’s.

    All our pro-age Boom cosmetics and skin care are designed to make you feel beautiful as YOU, at every age. (No perfectionism required.)

    Click below to checkout our line of pro-age cosmetics or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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