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3 Tips for Switching to Less Makeup after 50

  • Less makeup is always more.

    That has been our mantra since BOOM! first began almost a decade ago. We always recommend simplifying your makeup routine—especially in your 50s and beyond.

    Practically speaking, wearing less makeup saves you time getting ready in the morning. These are valuable extra minutes you could spend sleeping, working out, meditating or just relaxing. All these activities can improve your overall health and help you look your best every day.

    It also gives you the freedom to just be yourself.

    By wearing less makeup, you show the world that you’re confident in who you are. You don’t need to hide behind a lot of makeup. You’re comfortable letting your natural beauty shine through. That confidence is more attractive than any amount of makeup can ever be.

    If you’re looking to make a switch to wearing less makeup this year, we have a few ideas to get you started.

  • 1. Give your skin a little extra care first.

    If you have been wearing a full face of makeup for years, chances are your skin could use a little extra care. Wearing a lot of makeup tends to dull the skin after awhile. It also gets under your skin and clogs your pores.

    We suggest focusing on skin care first. Try replacing your daily foundation or concealer with an all-natural moisturizer like Boomstick Glo or Boomsilk instead.

    Get in the habit of moisturizing your face at least once a day. See how long it takes before you start to fall in love with your skin as it is—without any foundation or concealer.

    You may also want to exfoliate your skin. Try a gentle exfoliant like our Boom Scrub that can both reveal your freshest skin and deep clean your pores at the same time. (It’s a quick way to remove any makeup that may be lurking in your pores.)

  • 2. Try going without makeup for a week.

    Once you’ve been moisturizing every day for a few weeks, challenge yourself to give up makeup altogether for one week.

    This is where it gets interesting.

    For seven days, give up your eyeliner, your blush, your bronzer, your eyeshadow, your mascara and anything else you wear on your face. Commit to only washing and moisturizing your face—and don’t wear a stitch of makeup.

    Think of it as an experiment or an adventure. This is your chance to see how the world responds to you when you don’t wear any makeup. (You may find that no one even notices—or they have a lot of positive feedback.)

    Keep in mind: You’re only doing this for a week, just to experience what it’s like. It may feel uncomfortable at first if you’re used to wearing a lot of makeup. But stick to the time limit.

    You can even challenge a girlfriend—or several friends—to take the “no-makeup challenge” with you. Make a point of going out one night with these friends. Get dressed up. Add some fun, colorful jewelry. Moisturize your face. Have a fun night out without makeup.

    You may just find you feel freer and more yourself without all that makeup.

  • 3. Create your own “less is more” routine.

    Completed your week without makeup? Great, now you’re ready to create your own “less is more” makeup routine.

    We suggest you start this new “less is more” routine by continuing to moisturize daily. Then start adding your cosmetics one at a time based on what you enjoy wearing.

    For example, several Boom customers have told us they love using our Boomstick Trio with a little mascara. These women love the ease of using three cosmetic sticks and a little eye makeup as their “less is more” routine.

    For you, it may be a little different. Perhaps you’ll find you love using a moisturizer like Boomsilk with a little creamy foundation and eyeliner—and that’s it.

    As you’re building your new “less is more” routine, try to keep it under 10 minutes. If you’re applying makeup for longer than 10 minutes, chances are you’re no longer taking a “less is more” approach.

    If you need ideas, check out our Boomstick Trio. You can use these sticks to give yourself a natural look in 10 minutes or less, so you never have to spend a lot of time on your makeup. Click below to see how these sticks work. Or read on to see what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSILK

Boomsilk®

Ready to switch to less makeup? Try replacing your foundation or concealer with an all-natural moisturizer like Boomsilk. This full-body moisturizer softens, nourishes and protects every inch of your skin, giving your skin a silky finish.

Shop now
BOOMSTICK TRIO

Boomstick Trio®

Many women use our Boomstick Trio for their own “less is more” routine. With just three little sticks, you get six different cosmetics. Use these multitasking sticks as your new lipstick, creamy blush, eyeshadow and more.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSILK

Boomsilk®

Ready to switch to less makeup? Try replacing your foundation or concealer with an all-natural moisturizer like Boomsilk. This full-body moisturizer softens, nourishes and protects every inch of your skin, giving your skin a silky finish.

Shop now
BOOMSTICK TRIO

Boomstick Trio®

Many women use our Boomstick Trio for their own “less is more” routine. With just three little sticks, you get six different cosmetics. Use these multitasking sticks as your new lipstick, creamy blush, eyeshadow and more.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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