Less makeup is always more.
That has been our mantra since BOOM! first began almost a decade ago. We always recommend simplifying your makeup routine—especially in your 50s and beyond.
Practically speaking, wearing less makeup saves you time getting ready in the morning. These are valuable extra minutes you could spend sleeping, working out, meditating or just relaxing. All these activities can improve your overall health and help you look your best every day.
It also gives you the freedom to just be yourself.
By wearing less makeup, you show the world that you’re confident in who you are. You don’t need to hide behind a lot of makeup. You’re comfortable letting your natural beauty shine through. That confidence is more attractive than any amount of makeup can ever be.
If you’re looking to make a switch to wearing less makeup this year, we have a few ideas to get you started.
If you have been wearing a full face of makeup for years, chances are your skin could use a little extra care. Wearing a lot of makeup tends to dull the skin after awhile. It also gets under your skin and clogs your pores.
Get in the habit of moisturizing your face at least once a day. See how long it takes before you start to fall in love with your skin as it is—without any foundation or concealer.
You may also want to exfoliate your skin. Try a gentle exfoliant like our Boom Scrub that can both reveal your freshest skin and deep clean your pores at the same time. (It’s a quick way to remove any makeup that may be lurking in your pores.)
Once you’ve been moisturizing every day for a few weeks, challenge yourself to give up makeup altogether for one week.
This is where it gets interesting.
For seven days, give up your eyeliner, your blush, your bronzer, your eyeshadow, your mascara and anything else you wear on your face. Commit to only washing and moisturizing your face—and don’t wear a stitch of makeup.
Think of it as an experiment or an adventure. This is your chance to see how the world responds to you when you don’t wear any makeup. (You may find that no one even notices—or they have a lot of positive feedback.)
Keep in mind: You’re only doing this for a week, just to experience what it’s like. It may feel uncomfortable at first if you’re used to wearing a lot of makeup. But stick to the time limit.
You can even challenge a girlfriend—or several friends—to take the “no-makeup challenge” with you. Make a point of going out one night with these friends. Get dressed up. Add some fun, colorful jewelry. Moisturize your face. Have a fun night out without makeup.
You may just find you feel freer and more yourself without all that makeup.
Completed your week without makeup? Great, now you’re ready to create your own “less is more” makeup routine.
We suggest you start this new “less is more” routine by continuing to moisturize daily. Then start adding your cosmetics one at a time based on what you enjoy wearing.
For example, several Boom customers have told us they love using our Boomstick Trio with a little mascara. These women love the ease of using three cosmetic sticks and a little eye makeup as their “less is more” routine.
For you, it may be a little different. Perhaps you’ll find you love using a moisturizer like Boomsilk with a little creamy foundation and eyeliner—and that’s it.
As you’re building your new “less is more” routine, try to keep it under 10 minutes. If you’re applying makeup for longer than 10 minutes, chances are you’re no longer taking a “less is more” approach.
If you need ideas, check out our Boomstick Trio. You can use these sticks to give yourself a natural look in 10 minutes or less, so you never have to spend a lot of time on your makeup. Click below to see how these sticks work. Or read on to see what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.