This Gentle Mascara is Made for Your Sensitive Eyes and Shorter Lashes.
That’s what our customers keep saying about our Boom Bright™ mascara.
“Finally a mascara that really works. It doesn’t clump and nicely coats and separates my lashes at 73.” —Linda J., Boom Bright customer
“Finally found a mascara that makes me look like I have eyelashes! It lasts through the entire day and beyond!”—Victoria M., Boom Bright customer
“Finally! I have sensitive eyes and a bad habit of rubbing them. This has made wearing mascara a struggle. No longer, thanks to BOOM!”—Kathy C., Boom Bright customer
“Finally, the one! I have been using mascara since I was 16 years old. I am now 70 and this is the first time I actually love my mascara.”—Linda G., Boom Bright customer
“Finally.” — That describes Boom Bright for us too.
We designed Boom Bright exclusively for your eyes and lashes as you age. And we took our time doing it.
It took us years to perfect the “clean-beauty” formula for this gentle, hypoallergenic mascara.
We wanted to make sure Boom Bright is gentle on sensitive eyes and easily lengthens the shorter, finer lashes that we often see in our 50s, 60s, 70s and 80s.
We carefully selected the soft-black color for Boom Bright mascara to flatter every complexion, skin tone and hair color.
We added moisturizing ingredients to keep your delicate lashes feeling soft—and help prevent them from breaking and falling out.
And of course, Boom Bright had to be buildable, so you can add as many coats as you like—without clumping, running, smudging or flaking.
Now, we’re thrilled so many women are loving it.
Want to see for yourself?
Boom Bright mascara is available in our online store at BOOM! By Cindy Joseph.
In our store, you can see the full list of ingredients for this clean-beauty formula. You can read all the reviews to see what else our customers say about our gentle mascara.
We invite you to check it out now.
“Perfection. The only mascara I will buy from now on.”
“Love this mascara! Perfection. I never wear mascara because it always looks so artificial on me and it’s hard to wash off. The Boom mascara is a wonderful surprise. It’s light and adds just enough definition to my eyes without caking or clumping. This is the only mascara I will buy from now on.”
—Sherry N., Boom Bright customer
Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?
The whole idea behind BOOM! is less is more.
Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.
You should be able to simplify your makeup routine, paring down to
just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created
Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.”
And we are not the only ones who think age is beautiful.