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  • Yes, a spa feels amazing, especially when we’re feeling stressed.

    The problem is most of us don’t have the time (or the resources) to camp out at a spa. We have to manage everyday stresses on our own.

    Or do we?

    The fact is: If you have 5 minutes to spare, you can create your own spa experience any day of the week. Read on to find out how.

  • 1. Set the scene for relaxation.

    If you’re looking for a spa experience you can recreate any day, we suggest you try our daily exfoliant, Boom Scrub.

    Boom Scrub is safe and gentle enough to use every day to both exfoliate your skin and deep clean your pores.

    You apply Boom Scrub as a quick, five-minute mask. And five minutes is all it takes to create this wonderful spa experience for yourself.

    You can set this “spa scene” by taking a warm, relaxing shower, grabbing your favorite book, or sitting in a quiet room by yourself for five minutes.

    (Since it’s only five minutes, you can build this relaxing break into your daily routine in the morning or evening.)

  • 2. Use this 5 minutes for meditation.

    Studies have shown that meditation can stop us from overreacting to everyday stresses.

    So while you’re enjoying your Boom Scrub mask, you can use this 5 minutes for quiet meditation. Tune into your body. Focus on your breathing. Think about what you’re grateful for in your life.

    Try focusing on parts of your body that feel stressed. Is it your neck? Lower back? Feet? Try shifting your focus from those stressed parts to more relaxed parts of your body. This can help relieve tension.

  • 3. Finish your “spa day” with a natural moisturizer.

    When your five minutes is up, we suggest smoothing an all-natural moisturizer on your face like our Boomsilk, Boom Cotton or Boomstick Glo to complete your mini spa experience.

    This will not only moisturize your skin, it will also give your newly exfoliated skin a greater glow, than using a Boom Scrub by itself.

    Since our Boom Scrub (and all moisturizers) are safe to use daily, you can repeat this spa experience every day of the week.

    BOOM! has an entire skin care line that’s designed to bring out your skin’s natural radiance, including our Boom Scrub. Click below to see all the other pro-age products we have to offer. Or read on to find out what else is possible at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$ 28 Boomstick Color

Watch Demo Video:


$ 28 Boomstick Glimmer

Watch Demo Video:

$ 28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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