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Add some sparkle this holiday season

This holiday season, we all have the opportunity to make our celebrations especially beautiful and meaningful.

Whether you’re cozied up at home, headed to a party, or going out for a sleigh ride, adding a touch of glamour to your look can help the holidays feel magical.

A little well-placed Boom can give you this natural, extra-special holiday look.

Boom’s cosmetic and skin care line is designed specifically for women over 50 to help you reveal—rather than conceal—your natural beauty.

Of course, we also love a little sparkle—especially around the holidays.

Find out how to create a holiday look as bright as the season below.

  • 1. Moisturize with vital nutrients.

    After 50, our skin tends to become drier, which can make our skin appear dull and flakey—especially during the colder winter months.

    Before you apply any holiday makeup, moisturize thoroughly with a quick-absorbing moisturizer like BOOMSTICK GLO®. This lightweight moisturizing stick softens your skin and helps you blend your makeup more easily.

    Boomstick Glo is made with all-natural ingredients like beeswax, organic extra virgin olive oil and honey to gently hydrate and nourish your skin. The soothing, natural formula absorbs quickly and leaves your skin dewy and soft.

  • 2. Add a warm glow for the season of light.

    An excited flush can help you look bright and cheerful. Add warm color to your cheeks, forehead, neck and décolletage with a cream makeup that glides on easily and blends smoothly.

    We suggest BOOMSTICK COLOR®. Every woman can use this creamy cosmetic stick because its rich berry tint blends to match your skin tone.

    We call it the “color of happiness” because the customizable color makes every woman look like she’s blushing with joy.

    This little stick also gives you many different cosmetics in one. The creamy color can be used as blush, bronzer, lipstick and more.

    Dab Boomstick Color where you tend to flush when you’re happy or excited.

  • 3. Add radiance and shimmer.

    Just as you might wear an eye-catching dress for a special occasion, you can play up your eyes by applying the right shimmery eyeshadow.

    After 50, powdered eyeshadows can accentuate fine lines around your eyes, so choose a cream eyeshadow that adds moisture to your skin instead.

    We suggest Boomstick Glimmer®, our creamy, pearlescent cosmetic stick.

    This lightly tinted highlighter isn’t a 1970s frost. Boomstick Glimmer adds just a touch of subtle, natural-looking sparkle to your skin without overdoing it.

    Use your finger to add Boomstick Glimmer to the center of your eyelids below the crease.

    Want to stand out even more? A hint of shimmer on the inner corners of your eyes will help them look more open and bright. Use your finger to dab a bit of Boomstick Glimmer on the inner corners of your eyes.

  • 4. Highlight your bone structure.

    Highlighting under the brow bone and just above the cheekbones enhances your bone structure and lifts the appearance of your eyes.

    To try out this look, apply Boomstick Glimmer just under the outer edge of each eyebrow and on the tops of your cheekbones. Then gently blend until you see the look you want.

    For the final touch of shimmery radiance, dab this pearlescent cosmetic along the sides of your neck and on your collarbones and shoulders when you’re wearing a low cut top.

  • 5. Define your brows.

    Your eyebrows frame your face and play a bigger part in your overall look than you might think.

    Give them a boost by adding subtle definition, shape, volume and color enhancement with BOOM BROW™.

    This lightweight, moisturizing brow mousse easily defines your brows without overdoing it.

    Simply comb Boom Brow onto your brows using short strokes in an upward and outward direction, then let it dry. Want even more definition or color? Brush on another coat.

  • 6. Add kissable color and shine.

    Next, for the perfect holiday touch, add color and shine to your lips to create a lovely, kissable finish.

    We suggest a layer of Boomstick Color followed by BOOM GLOSS™, our moisturizing lip gloss made especially for women over 50.

    This translucent gloss adds subtle shine without the sticky, tacky finish of other glosses—and you can wear it alone or over your favorite lip color.

  • 7. Brighten your lashes.

    Finally, bring attention to your eyes with a gentle, moisturizing mascara.

    We suggest BOOM BRIGHT™, our mascara made especially for women over 50. This water-based mascara gives your lashes buildable, non-flaking definition and color without the harsh ingredients of other mascaras.

    Made to stay on all day, Boom Bright removes easily with warm water, moisturizer or a makeup remover.

    Add one or two coats of this gentle mascara to add bold definition to your eyes.

    By enhancing your natural beauty, you’ll bring attention to your gorgeous features—not your makeup—and bring more joy to the season.

Bright. Bold. Beautiful.

Right now, our entire Boom line is on sale for the holidays.

You can try anything in our store, including our Boomstick Trio® (which includes Boomstick Glo, Boomstick Color and Boomstick Glimmer), our brand-new lightweight brow mousse Boom Brow, and any other Boom favorites for 15% off.

This sale won’t last forever. Shop now to enjoy the holiday savings.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

Add supple moisture, flattering color and a touch of radiance to your skin with these three creamy cosmetic sticks. Together, the Boomstick Trio replaces an entire bag of makeup for a naturally beautiful look in minutes.

Shop now
BOOM BRIGHT™

Boom Bright™

Draw attention to your eyes this holiday season with our gentle, buildable mascara. Made for after 50, Boom Bright lengthens, separates, defines and moisturizes your lashes. For your holiday look, add as many coats of this mascara as you like—without clumping.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK TRIO

Boomstick Trio®

Add supple moisture, flattering color and a touch of radiance to your skin with these three creamy cosmetic sticks. Together, the Boomstick Trio replaces an entire bag of makeup for a naturally beautiful look in minutes.

Shop now
BOOM BRIGHT™

Boom Bright™

Draw attention to your eyes this holiday season with our gentle, buildable mascara. Made for after 50, Boom Bright lengthens, separates, defines and moisturizes your lashes. For your holiday look, add as many coats of this mascara as you like—without clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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