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Add some sparkle this holiday season

This holiday season, we all have the opportunity to keep our celebrations simple, intimate and closer to home.

Even when you’re cozied up at home this season, adding a touch of glamour to your look can help the holidays feel fun and special.

A little well-placed Boom can give you this natural, extra-special holiday look.

Boom’s cosmetic and skin care line is designed specifically for women over 50 to help you reveal—rather than conceal—your natural beauty.

Of course, we also love a little sparkle—especially around the holidays.

Find out how to create a holiday look as bright as the season below.

    • 1. Moisturize with vital nutrients.

      After 50, our skin tends to become drier, which can make our skin appear dull and flakey—especially during the colder winter months.

      Before you apply any holiday makeup, moisturize thoroughly with a quick-absorbing moisturizer like Boom Gold. This lightweight facial oil softens your skin and helps you blend your makeup more easily.

      Boom Gold is made with organic essential oils to deeply hydrate and nourish your skin with the lightest touch. The organic formula absorbs quickly and leaves your skin dewy and soft.

    • 2. Add a warm glow for the season of light.

      An excited flush can help you look bright and cheerful. Add warm color to your cheeks, temples and neck with a cream makeup that glides on easily and blends smoothly.

      We suggest Boomstick Color. Every woman can use this creamy cosmetic stick because its rich berry tint blends to match your skin tone.

      We call it the “color of happiness” because the customizable color makes every woman look like she’s blushing with joy.

      This little stick also gives you five different cosmetics in one. The creamy color can be used as blush, bronzer, lipstick and more.

      Dab Boomstick Color where you tend to flush when you’re happy or excited. Then add this universally flattering color to your lips for extra dazzle.

    • 3. Add radiance and shimmer.

      Just as you might wear an eye-catching dress for a special occasion, you can play up your eyes by applying the right shimmery eyeshadow.

      After 50, powdered eyeshadows can accentuate fine lines around your eyes, so choose a cream eyeshadow that adds moisture to your skin instead.

      We suggest Boomstick Glimmer, our creamy, pearlescent cosmetic stick.

      This lightly tinted highlighter isn’t a 1970s frost. Boomstick Glimmer adds just a touch of subtle, natural-looking sparkle to your skin without overdoing it.

      Use your finger to add Boomstick Glimmer to the center of your eyelids below the crease.

    • 4. Create wide-open eyes.

      Want your eyes to stand out even more? Try adding a bit of shimmer on the inner corners of your eyes to help them look more open and bright.

      You can also use our shimmery eyeshadow for this. Just dab a bit of Boomstick Glimmer on the inner corners of your eyes with your finger.

    • 5. Highlight your bone structure.

      Highlighting under the brow bone and just above the cheekbones enhances your bone structure and lifts the appearance of your eyes.

      To try out this look, apply Boomstick Glimmer just under the outer edge of each eyebrow and on the tops of your cheekbones. Then gently blend until you see the look you want.

      By enhancing your natural beauty, you’ll bring attention to your gorgeous features—not your makeup—and bring more joy to the season.

Bright. Bold. Beautiful.

Right now, our entire Boom line is on sale for the holidays.

You can try anything in our store, including our Boomstick Trio (which includes both Boomstick Color and Boomstick Glimmer), our Boom Gold facial oil and any other Boom favorites for 15% off.

This sale won’t last forever. Shop now to enjoy the holiday savings.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

BOOM GOLD™

Boom gold™

This lightweight facial oil moisturizes your skin down to its deepest layers with organic essential oils. Packed with vitamins and nutrients, this fast-absorbing oil nourishes your most delicate skin.

Shop now
BOOMSTICK TRIO

Boomstick trio

Add supple moisture, flattering color and a touch of radiance to your skin with these three creamy cosmetic sticks. Together, the Boomstick Trio replaces an entire bag of makeup for a naturally beautiful look in minutes.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM GOLD™

Boom gold™

This lightweight facial oil moisturizes your skin down to its deepest layers with organic essential oils. Packed with vitamins and nutrients, this fast-absorbing oil nourishes your most delicate skin.

Shop now
BOOMSTICK TRIO

Boomstick trio

Add supple moisture, flattering color and a touch of radiance to your skin with these three creamy cosmetic sticks. Together, the Boomstick Trio replaces an entire bag of makeup for a naturally beautiful look in minutes.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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