Our planet produces some incredible, all-natural substances for taking care of your skin.
Is it any wonder why women (and yes, men too) have been using these all-natural gifts for skin care for thousands of years?
Citizens of ancient Greece, Rome, China, India, and Egypt are just a few of the early people who used some of these natural (and very healthy) compounds to care for their skin.
Today, we are continuing this tradition here at BOOM!, by using these all-natural ingredients in our skin care.
Here are a few of our favorite ancient, all-natural ingredients that are just as healthy for your skin now, as they were thousands of years ago...
Women have been using honey as a skin care product for millennia—going all the way back to the milk and honey baths of ancient Greece and Egypt.
Fast forward to today, and we use uncooked, unstrained honey in all our moisturizers here at BOOM! including our most popular moisturizer, Boomsilk.
Here’s why you may want to use honey in your skin care routine too...
Put that all together, and you have a natural moisturizer for your eyes, face, lips and body that’s made for the most sensitive skin.
Ancient people used beeswax for thousands of years for everything from making candles and mummies to adhesives and medicines.
And of course, skin care.
Here’s why we love beeswax for your skin today:
It’s been called “bee glue.”
But really, propolis is a resin-like paste that bees gather from the buds and bark of trees. Bees use it to keep their hives germ-free.
Ancient Greeks, Romans and Egyptians are just a few of the early people who recognized the value of propolis. This bee product was used for treating wounds, embalming, creating medicines and making perfume—among other things.
(Yes, it was used for ancient skin treatments too.)
Skip forward a few millennia, and we love propolis for your skin because...
Propolis can feed and nourish your skin from the inside out, to leave you with vibrant, healthy-looking skin.
Here at BOOM!, we use raw, uncooked, unstrained honey and beeswax direct from the beehive in our moisturizers, that already naturally contains propolis inside. (In this way, we add the skin nutrition of propolis to our moisturizers, without engaging in questionable beekeeping practices that can harm the bees.)
Extra virgin olive oil is the original ancient skin care product.
For over 5,000 years, Mediterranean women have used extra virgin olive oil as a skin conditioner, body cleanser, after-bath moisturizer, personal lubricant, massage oil, and hair product—to name just a few uses.
Of course, that tradition continues today. Here’s why…
Today, we are continuing this tradition of using these all-natural ingredients here at BOOM! You’ll find all four of these pure, nature-made ingredients in our most popular, all-natural moisturizer, Boomsilk.
As you can see, we carefully selected all four of these ingredients for their phenomenal (and extremely time-tested) skin care benefits.
Click below to learn more about what Boomsilk can do for your skin.
BOOM! has an entire line of pro-age cosmetics and skin care for women of every generation. Read on to hear what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.