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WOMEN HAVE USED THESE NATURAL INGREDIENTS IN SKIN CARE FOR THOUSANDS OF YEARS.

Our planet produces some incredible, all-natural substances for taking care of your skin.

Is it any wonder why women (and yes, men too) have been using these all-natural gifts for skin care for thousands of years?

Citizens of ancient Greece, Rome, China, India, and Egypt are just a few of the early people who used some of these natural (and very healthy) compounds to care for their skin.

Today, we are continuing this tradition here at BOOM!, by using these all-natural ingredients in our skin care.

Here are a few of our favorite ancient, all-natural ingredients that are just as healthy for your skin now, as they were thousands of years ago...

  • 1. Uncooked, Unstrained Honey: A Natural Moisturizer

    People have been using honey as a skin-care product for millennia—going all the way back to the milk and honey baths of ancient Greece and Egypt.

    Fast forward to today: Here at BOOM!, we use uncooked, unstrained honey in many of our products, including our most popular moisturizer, Boomsilk™.

    Here’s why you may want to include honey in your skin care routine, too…

    • Honey’s natural properties help maintain your skin’s vibrant appearance.
    • Honey is a natural humectant. It attracts and retains moisture while allowing your skin to breathe.
    • Honey can soothe your skin and open your pores.

    Put that all together and you have a natural moisturizer for your eye area, face, lips and body.

  • 2. Beeswax: A Natural Barrier

    Ancient people used beeswax for thousands of years for everything from candles and adhesives to medicines and mummification.

    And, of course, skin care.

    Here’s why we love beeswax for your skin today:

    • Beeswax is a natural occlusive. That means it forms a long-lasting barrier against the elements while letting your skin breathe.
    • It holds in your skin’s moisture. The occlusive barrier can also help hold in your skin’s moisture and cut down on dryness.
    • It’s a humectant. Beeswax attracts water to keep your skin hydrated.
    • It naturally softens your skin. As you might imagine, nutrient-rich beeswax feels soft and smooth.

    Those are just a few reasons why we use beeswax in our full-body moisturizers, Boomsilk and Boomstick Glo™.

  • 3. Propolis: A Nourishing Ingredient

    Affectionately called “bee glue,” propolis is a resin-like paste that bees gather from the buds and bark of trees. Bees use it to keep their hives germ-free.

    Ancient Greeks, Romans and Egyptians are just a few of the early people who recognized the value of propolis. This bee product was used medicinally, for embalming and making perfume—among other things.

    (Yes, it was used for ancient skin treatments, too.)

    Skip forward a few millennia: We love propolis for your skin today because...

    • It’s a natural sealant. Propolis seals moisture into your skin for a dewy complexion.
    • Propolis may reduce redness to help your skin look clearer.
    • Propolis is nourishing, leaving you with vibrant, healthy-looking skin.

    Here at BOOM!, we use raw, uncooked, unstrained honey and beeswax that naturally contain propolis. And all of our bee products are harvested with sustainable, bee-safe methods.

    If you’re looking to try propolis, you’ll find it inside our moisturizers Boomsilk and Boomstick Glo.

  • 4. Extra Virgin Olive Oil: Another Natural Moisturizer for Your Skin

    Extra virgin olive oil is the original skin-care product.

    For over 5,000 years, Mediterranean people have used extra virgin olive oil as a skin conditioner, body cleanser, after-bath moisturizer, personal lubricant, massage oil and hair product—to name just a few uses.

    Those uses continue to this day. Here’s why…

    • It’s a natural moisturizer. Olive oil can soften, smooth and hydrate every inch of your skin.
    • Olive oil can soothe irritated or inflamed skin.
    • You can use olive oil on every part of your body, making it ideal for skin care.

    Today, we continue these traditions here at BOOM! You’ll find all four of these pure, nature-made ingredients in our most popular moisturizer, Boomsilk, as well as our Boomstick Glo.

    As you can see, we carefully selected each of these ingredients for their phenomenal (and time-tested) skin-care benefits.

    Click below to learn more about what Boomsilk can do for your skin.

BOOM! has an entire line of pro-age cosmetics and skin care for women of every generation. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSILK

Boomsilk®

#1 most popular moisturizer! Smooth this all-natural moisturizer over your entire face and body to hydrate, nourish and protect every inch of your skin.

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BOOMSTICK GLO

Boomstick Glo®

A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in travel-size stick. Use it for moisturizing touch-ups on the go.

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At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSILK

Boomsilk®

#1 most popular moisturizer! Smooth this all-natural moisturizer over your entire face and body to hydrate, nourish and protect every inch of your skin.

Shop now
BOOMSTICK GLO

Boomstick Glo®

A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in travel-size stick. Use it for moisturizing touch-ups on the go.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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