Free shipping on all orders

It’s about women. It’s about beauty. It’s about time.

Check out our new products Join the Boom club


Our planet produces some incredible, all-natural substances for taking care of your skin.

Is it any wonder why women (and yes, men too) have been using these all-natural gifts for skin care for thousands of years?

Citizens of ancient Greece, Rome, China, India, and Egypt are just a few of the early people who used some of these natural (and very healthy) compounds to care for their skin.

Today, we are continuing this tradition here at BOOM!, by using these all-natural ingredients in our skin care.

Here are a few of our favorite ancient, all-natural ingredients that are just as healthy for your skin now, as they were thousands of years ago...

  • 1. Uncooked, Unstrained Honey: Natural Moisturizer for your Skin

    Women have been using honey as a skin care product for millennia—going all the way back to the milk and honey baths of ancient Greece and Egypt.

    Fast forward to today, and we use uncooked, unstrained honey in all our moisturizers here at BOOM! including our most popular moisturizer, Boomsilk.

    Here’s why you may want to use honey in your skin care routine too...

    • It’s a natural collagen stimulator. Honey can stimulate your skin’s collagen, and help your skin maintain its elasticity and vibrant appearance.
    • It’s a natural humectant. Honey attracts and retains your skin's moisture, and lets your skin breathe at the same time.
    • It’s a multivitamin for your skin. Honey contains many vitamins, minerals and antioxidants that your skin loves.
    • It’s a natural anti-irritant. Honey can soothe and detoxify your skin. (Oh, and it can open your pores too.)
    • It can give you new skin. Honey can even promote the regeneration of new skin cells.

    Put that all together, and you have a natural moisturizer for your eyes, face, lips and body that’s made for the most sensitive skin.

  • 2. Beeswax: Protective Barrier for Your Skin

    Ancient people used beeswax for thousands of years for everything from making candles and mummies to adhesives and medicines.

    And of course, skin care.

    Here’s why we love beeswax for your skin today:

    • It’s a protective barrier. Beeswax can form a long-lasting protective barrier for your skin against the elements and environmental toxins, while letting your skin breathe.
    • It holds in your skin’s moisture. This protective barrier can also help hold in your skin’s moisture, and cut down on dryness.
    • It’s a humectant. Beeswax attracts water and keeps your skin hydrated.
    • It’s vitamin-rich. Specifically, beeswax is high in Vitamin A, which is very beneficial for skin nutrition.
    • It naturally softens your skin. As you might imagine, the nutrient-rich beeswax feels soft and smooth on your skin.

    Those are just a few reasons why we use beeswax in our full-body moisturizers, Boomsilk and Boomstick Glo.

  • 3. Propolis: So Many Nutrients Your Skin Loves

    It’s been called “bee glue.”

    But really, propolis is a resin-like paste that bees gather from the buds and bark of trees. Bees use it to keep their hives germ-free.

    Ancient Greeks, Romans and Egyptians are just a few of the early people who recognized the value of propolis. This bee product was used for treating wounds, embalming, creating medicines and making perfume—among other things.

    (Yes, it was used for ancient skin treatments too.)

    Skip forward a few millennia, and we love propolis for your skin because...

    • It’s a natural antiseptic. Remember, propolis protects beehives from germs. For us, propolis is a natural antiseptic that can eliminate unhealthy bacteria. (It has anti-inflammatory properties too.)
    • It’s a natural sealant. Propolis can act as a sealant for your skin, to help keep its moisture, and give you a healthier complexion.
    • It’s packed with nutrients. Propolis contains so many nutrients that your skin loves including Vitamin A, Vitamin B1, Vitamin B2, Calcium, Magnesium, Iron, Zinc, Silica, and Potassium—to name a few!

    Propolis can feed and nourish your skin from the inside out, to leave you with vibrant, healthy-looking skin.

    Here at BOOM!, we use raw, uncooked, unstrained honey and beeswax direct from the beehive in our moisturizers, that already naturally contains propolis inside. (In this way, we add the skin nutrition of propolis to our moisturizers, without engaging in questionable beekeeping practices that can harm the bees.)

    If you’re looking to try propolis, you’ll find it inside our moisturizers Boomsilk and Boomstick Glo.

  • 4. Extra Virgin Olive Oil: Vitamins, Antioxidants and Another Natural Moisturizer for Your Skin

    Extra virgin olive oil is the original ancient skin care product.

    For over 5,000 years, Mediterranean women have used extra virgin olive oil as a skin conditioner, body cleanser, after-bath moisturizer, personal lubricant, massage oil, and hair product—to name just a few uses.

    Of course, that tradition continues today. Here’s why…

    • It’s a natural moisturizer. Olive oil can moisturize, soften, smooth and hydrate every inch of your skin.
    • It has so many vitamins. Specifically, olive oil contains Vitamin A, Vitamin D, Vitamin K, and Vitamin E, which are all beneficial for your skin’s health.
    • It’s rich in antioxidants. Olive oil’s antioxidants can help nourish your skin, and protect it from any free radicals in the air.
    • It can act as an anti-inflammatory. Olive oil contains a property known as Oleocanthal. That’s why olive olive oil can act as an anti-inflammatory and soothe irritated or inflamed skin.
    • It’s safe to use on your entire body. Olive oil is safe to use even on the most intimate parts of your body, which makes it ideal for skin care.

    Today, we are continuing this tradition of using these all-natural ingredients here at BOOM! You’ll find all four of these pure, nature-made ingredients in our most popular, all-natural moisturizer, Boomsilk.

    As you can see, we carefully selected all four of these ingredients for their phenomenal (and extremely time-tested) skin care benefits.

    Click below to learn more about what Boomsilk can do for your skin.

BOOM! has an entire line of pro-age cosmetics and skin care for women of every generation. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”



#1 most popular moisturizer! Smooth this all-natural moisturizer over your entire face and body to hydrate, nourish and protect every inch of your skin.

Shop now

Boomstick glo

A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in travel-size stick. Use it for moisturizing touch-ups on the go.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”



#1 most popular moisturizer! Smooth this all-natural moisturizer over your entire face and body to hydrate, nourish and protect every inch of your skin.

Shop now

Boomstick glo

A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in travel-size stick. Use it for moisturizing touch-ups on the go.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

Join Boom Club