HOW TO GET YOUR FACE REALLY CLEAN WITHOUT STRIPPING YOUR SKIN OF ITS NATURAL MOISTURE
Ahh, washing your face. You know the drill.
You stand over the bathroom sink or in the shower. You reach for your cleanser, wipes, washcloth, or soap. You begin to wash your face…
And you hope for the best.
You hope your skin really comes clean this time. You hope whatever you’re using to wash your face doesn’t dry out your skin. You hope your skin doesn’t decide to breakout on you.
We’ve all been there. If you find your skin drying out or having a negative reaction when you wash your face, we have a few tips that can help.
1. Stick to washing your face at night only.
The timing of when you wash your face matters.
If you regularly wash your face in the morning, you may be washing away your own skin’s natural moisturizer.
You may have noticed that your face feels soft and moisturized when you wake up in the morning. You may even feel oil over your T-zone. That softness (or oil) is your body’s own natural moisturizer.
While you’re sleeping, your body has the ability to produce a protective mantle over your skin. It’s a natural moisturizer that’s customized for your skin type.
And yet, most of us wash it off when we get out of bed in the morning.
Here’s what we suggest: When you get up in the morning, skip washing your face with cleanser or soap. Instead, only splash water on your face. That way, your skin can use your natural moisturizer throughout the day to maintain its softness.
Then stick to actually washing your face at night before you go to bed.
2. Choose a cleanser that also conditions your skin.
So when it’s time to wash your face, what do you use to make sure your skin really comes clean—without stealing your skin’s moisture?
Here’s what we suggest: Rather than using soap or wipes, choose a gentle facial cleanser that’s safe to use every day. Specifically, look for a daily cleanser that both washes your face, and softens and conditions your skin at the same time.
Here at BOOM!, our facial cleanser, Boom Clean is designed to do just that.
Made with only safe, healthy ingredients, Boom Clean removes dirt, makeup and impurities from your skin—without stripping your skin of its moisture. It’s gentle enough to use daily to remove your makeup or to wash your face before bed.
Boom Clean’s formula includes three different ingredients that can act as conditioning agents for your skin. This means you’re left with soft, conditioned skin after every use.
To try Boom Clean yourself, start by splashing water on your face. Squeeze a small amount of Boom Clean into your hand, and massage Boom Clean into your face with your fingertips. (You can also use a washcloth if you like.) Rinse off all the cleanser thoroughly when you’re done.
Boom Clean is designed to be used on the most sensitive skin. That said, anyone can have allergies. So we suggest you test Boom Clean (or any cleanser you ever use) on a small amount of your skin first, to make absolutely certain your skin loves it before you use it to wash your face.
3. Don’t forget to moisturize when you’re done.
No matter what cleanser you use, don’t forget to apply a moisturizer when you’re finished washing your face.
That’s step #3 in keeping your skin beautifully hydrated, even while you’re removing makeup and other impurities from your skin.
Here’s what we suggest: Use a safe, full-body moisturizer that contains only all-natural ingredients like our Boomsilk. Simply spread it over your skin each time you wash your face.
Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
Jennifer Aniston is a BOOM lover!
"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color:It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”
At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.
Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are $27 each and sold on the Boom website.
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glow, an olive oil and beeswax moisturizerfor lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”
What women are saying about us...
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.