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It’s about women. It’s about beauty. It’s about time.

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HOW TO LOVE YOURSELF, YOUR LIFE, AND YOUR FELLOW WOMEN

  • 1. Women become stronger when we support each other.

    Society often sets women up to compete with each other.

    We are led to believe there’s only room for a few women at the table so we should compare ourselves to each other (especially our looks).

    But we’ve found that when we support other women and encourage them to be as powerful, joyful and magical as they can be—something incredible happens.

    Women give that energy back to us. Then we can give that energy back to them—and it just keeps multiplying.

    We are a force! There are so many ways we can help each other feel beautiful and amazing.

  • 2. Life can get better with age.

    Life can be an evolutionary process if we choose to make it one.

    Scientists used to believe our brains were pretty much set by the time we entered adulthood. But recent advances in neuroscience have shown that we can keep transforming the ways we learn, think and feel as long as we’re alive—if we choose to.

    And the more time we spend on the planet, the more time we have to learn, grow and optimize our own capacity for creativity and joy.

  • 3. The inside and the outside are connected.

    In our dualistic culture, the “inside” and the “outside” are presented as two separate things—“health and beauty,” “mind and body,” the “inner life” of your feelings.

    But we are whole people!

    The inside and the outside are parts of the same thing. It’s an illusion to try to separate them from each other.

    We’ve all seen people who are, by societal standards, conventionally beautiful. But if they’re unhappy, that “beauty” feels more like a mask.

    And on the flip side, we’ve all seen people who don’t fit the societal ideal of “beauty” at all, but they take pleasure in life. They draw others in with the powerful magnetism of a happy woman.

    That’s because our insides and outsides are connected, and beauty radiates from the inside out—it comes from our joy.

    Keep in mind: If beauty comes from our joy, then real beauty has no age limit or other limitations of any kind.

    That’s why BOOM! has created a line of pro-age cosmetics to bring out your natural beauty at every age. Click below to check out our line, or read on to see what’s possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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