Society often sets women up to compete with each other.
We are led to believe there’s only room for a few women at the table, so we should compare ourselves to each other (especially in our looks).
But I’ve found that when I support other women and encourage them to be as powerful, joyful and magical as they can be—something incredible happens.
They give that energy back to me. Then I give it back to them. Then they give it back to me—and it just keeps multiplying.
We are a force! There are so many ways we can help each other feel beautiful and amazing if we try.
Life can be an evolutionary process if we choose to make it one.
Scientists used to believe our brains were pretty much set by the time we entered adulthood. But recent advances in neuroscience have shown that we can keep transforming the ways we learn, think, and feel as long as we’re alive—if we choose to.
And the more time we spend on the planet, the more time we have to learn, grow, and optimize our own capacity for creativity and joy.
In our dualistic culture, the “inside” and the “outside” are presented as two separate things—“health” and “beauty,” “mind” and “body,” the “inner life” of your feelings.
But we are whole people!
The inside and the outside are all part of the same thing. It’s an illusion to try to separate them from each other.
We’ve all seen people who are, by all societal standards, conventionally beautiful. But if they’re unhappy that “beauty” feels more like a mask.
And on the flipside, we’ve all seen people who don’t fit the societal ideal of “beauty” at all, but take pleasure in life. They draw others in with the powerful magnetism that comes from joy.
That’s because our insides and outsides are connected, and beauty radiates from the inside—it comes from our joy.
Keep in mind: If beauty comes from our joy, then real beauty has no age limit or any limitations of any kind.
That’s why BOOM! has created a line of pro-age cosmetics to bring out your natural beauty at every age. Click below to check out our line, or read on to see what’s possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.