It’s About Women…
As she aged, silver-haired supermodel Cindy Joseph noticed she actually felt better, stronger, more confident—and yes, more beautiful—-than when she was younger. That just didn’t jibe with the way our anti-age, youth-obsessed culture talked about aging.
This realization inspired Cindy in founding BOOM! and the Pro-age Revolution, to help women of all ages celebrate their natural beauty, health, joy and vitality throughout every stage of life.
As our founder said, “‘Pro-age’ is sharing our positive viewpoints on aging with our daughters, our sisters, our nieces, our granddaughters, our mothers, our grandmothers and our friends.
“It's about women. It's about beauty. And it's about time.”
When this sweatshirt reminds you of your natural beauty or inspires pro-age thoughts in others, it makes the world a little bit better—and a little bit more pro-age.