









BOOM SILVER™ Brightening and Toning Shampoo
NEUTRALIZE UNWANTED BRASSY AND WARM TONES FROM YOUR SILVER, WHITE OR BLONDE HAIR WITH NOURISHING BOOM SILVER BRIGHTENING AND TONING SHAMPOO. (IN AN 11.5 FL. OZ. / 340 mL BOTTLE.)
NEUTRALIZE UNWANTED BRASSY AND WARM TONES FROM YOUR SILVER, WHITE OR BLONDE HAIR WITH NOURISHING BOOM SILVER BRIGHTENING AND TONING SHAMPOO. (IN AN 11.5 FL. OZ. / 340 mL BOTTLE.)
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Why is Boom Silver Shampoo purple?
Boom Silver Brightening and Toning Shampoo is purple because it contains blue and purple pigments. Boom Silver uses color science to balance or neutralize unwanted warm or brassy tones. The result is silver, white and blond hair that is brighter, whiter and more vibrant.
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Who can use this toning shampoo?
Boom Silver Shampoo is designed for natural or chemically treated silver and white hair of all hair types (fine, medium, thick or dry).
You can also use this shampoo and conditioner to neutralize brassy tones in highlighted and blond hair.
Chemically treated hair can take on color more intensely. If your hair is chemically treated, we suggest consulting your stylist before using toning products.
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Does Boom Silver Shampoo come with a conditioner?
BOOM SILVER™ Brightening and Toning Shampoo - SOLD OUT!
NEUTRALIZE UNWANTED BRASSY AND WARM TONES FROM YOUR SILVER, WHITE OR BLONDE HAIR WITH NOURISHING BOOM SILVER BRIGHTENING AND TONING SHAMPOO. (IN AN 11.5 FL. OZ. / 340 mL BOTTLE.)
Boom Silver is completely sold out! We're working hard to get this brightening and toning shampoo back in the store. Until then, add your email to the waitlist to be alerted when Boom Silver is back in stock.
What are women saying about Boom Silver?
What are women
saying about
Boom Silver?
“My hair looks brighter, shinier, healthier”
“I use this twice a week with the lightweight conditioner and my hair looks brighter, shinier, healthier, feels clean and there is no more brassiness on these silver locks! Who knew my new favorite hair products would be from BOOM!”
—Erin V.
Restore Your Silver Hair’s Natural Brilliance… Try Boom Silver Today.
The purple shampoo
designed for you
Unlike other purple shampoos, Boom Silver's clean-beauty formula was designed especially for pro-age women like you. Many toning shampoos are harsh and drying. Regular use on naturally silver or white hair can leave it feeling coarse, brittle and dull.
We combine safe, plant-based ingredients with natural botanicals to create a nourishing shampoo that’s gentle on natural silver or white hair. (It’s also exceedingly gentle on color-treated hair.)
Our pH-balanced formula smoothes the hair shaft, leaving you with less frizz and fewer flyaways. With regular use, Boom Silver restores your hair’s natural beauty and brilliance and leaves it clean, shiny and more manageable—without drying or stripping.
Salon-quality treatment in the comfort of your home
Boom Silver isn’t your everyday shampoo.
After your initial one to two washes, this high-quality botanical formula is meant to be used about once a week to once every two weeks to restore your hair’s natural brilliant color and smooth the hair shaft for softer, shinier hair.
Think of it like a luxurious salon appointment you bring right into the comfort of your own shower.
Afterward, you and your hair will feel like a million bucks—restored, revitalized and ready to take on the world.
Clean hair… Clean beauty
Our clean-beauty formula leaves out potentially harmful chemicals commonly found in shampoos, like parabens, phthalates, sulfates, formaldehyde and synthetic fragrance, to create a nourishing shampoo that’s safe for your hair, scalp, skin and body.
We use Sodium Lauryl Sulfoacetate and Sodium Cocoyl Isethionate derived from coconut and palm oils—not petroleum like SLS and SLES. These mild, gentle surfactants are the sudsing agents that help lift dirt and oil from your hair and scalp for a clean, fresh result.
Formulated to gently tone and cleanse using plant-based ingredients inspired by nature, like organic aloe, desert dates, nettles, rice ferment, honey and other nourishing oils, Boom Silver leaves your hair soft, clean and shiny—never dry, dull or brittle.
Clean hair…
Clean beauty
Our clean-beauty formula leaves out potentially harmful chemicals commonly found in shampoos, like parabens, phthalates, sulfates, formaldehyde and synthetic fragrance, to create a nourishing shampoo that’s safe for your hair, scalp, skin and body.
We use Sodium Lauryl Sulfoacetate and Sodium Cocoyl Isethionate derived from coconut and palm oils—not petroleum like SLS and SLES. These mild, gentle surfactants are the sudsing agents that help lift dirt and oil from your hair and scalp for a clean, fresh result.
Formulated to gently tone and cleanse using plant-based ingredients inspired by nature, like organic aloe, desert dates, nettles, rice ferment, honey and other nourishing oils, Boom Silver leaves your hair soft, clean and shiny—never dry, dull or brittle.
Here’s what’s inside Boom Silver
Brightening and Toning Shampoo…
Water/Aqua/Eau, Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate Lauryl Betaine, Aloe Barbadensis Leaf Juice,* Glycerin, Myristyl Betaine, Sodium Chloride, Acrylates Copolymer, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Silicone Quaternium-8, Alpha-glucan Oligosaccharide, Polymnia Sonchifolia (Yacón) Root Juice, Acacia Concinna (Shikakai) Fruit Extract, Aristotelia Chilensis (Maqui) Fruit Extract, Balanites Aegyptiacus (Desert Date) Fruit Extract, Gypsophila Paniculata (Baby’s Breath) Root Extract, Saccharomyces/Rice Ferment Filtrate, Urtica Dioica (Nettle) Extract, Equisetum Arvense (Horsetail) Extract, Honey/Mel/ Miel, Camellia Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Biotin, Maltodextrin, Lactobacillus, Guar Hydroxypropyltrimonium Chloride, Acrylamidopropyltrimonium, Chloride/Acrylamide Copolymer, Trideceth-5, Sodium Hydroxide, Citric Acid, Butylene Glycol, Potassium Sorbate, Ethylhexylglycerin, Phenoxyethanol, Ext. Violet 2/CI 60730, Red 40/CI 16035, Natural Fragrance
*Certified Organic Ingredient
Here’s what’s inside
Boom Silver
Brightening and
Toning Shampoo…
Water/Aqua/Eau, Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate Lauryl Betaine, Aloe Barbadensis Leaf Juice,* Glycerin, Myristyl Betaine, Sodium Chloride, Acrylates Copolymer, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Silicone Quaternium-8, Alpha-glucan Oligosaccharide, Polymnia Sonchifolia (Yacón) Root Juice, Acacia Concinna (Shikakai) Fruit Extract, Aristotelia Chilensis (Maqui) Fruit Extract, Balanites Aegyptiacus (Desert Date) Fruit Extract, Gypsophila Paniculata (Baby’s Breath) Root Extract, Saccharomyces/Rice Ferment Filtrate, Urtica Dioica (Nettle) Extract, Equisetum Arvense (Horsetail) Extract, Honey/Mel/ Miel, Camellia Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Biotin, Maltodextrin, Lactobacillus, Guar Hydroxypropyltrimonium Chloride, Acrylamidopropyltrimonium, Chloride/Acrylamide Copolymer, Trideceth-5, Sodium Hydroxide, Citric Acid, Butylene Glycol, Potassium Sorbate, Ethylhexylglycerin, Phenoxyethanol, Ext. Violet 2/CI 60730, Red 40/CI 16035, Natural Fragrance
*Certified Organic Ingredient
How to Use Boom Silver
Pre-application Tip: Chemically processed hair can take on color more intensely. We suggest checking with your stylist before using a toning shampoo or conditioner.
First, shampoo: Wet your hair thoroughly with water, then work Boom Silver Shampoo into your hair from roots to ends. Let it sit for two to five minutes, then rinse clean.
Then, condition: Next, apply a generous amount of Boom Silver Conditioner. Work it into your hair from roots to ends. Allow it to sit for two to five minutes, then rinse clean. For extra conditioning, leave it on longer.
Repeat once a week or once every other week to keep your hair bright and brilliant.
For a stronger toning effect, leave Boom Silver on for longer before rinsing. Keep in mind, toning effects can vary. Chemically processed hair, in particular, can absorb and retain color more intensely. We suggest consulting your stylist before use if you have concerns.
For more pro tips, be sure to check out the FAQ page. Or read on to find out more about this toning shampoo made especially for silver, white and blonde hair.
Restore your brilliance with Boom Silver
Love your silver hair? So do we.
In fact, BOOM! was founded on a love of silver hair: Our very own Cindy Joseph became a silver-haired model at 49 and began the Pro-age Revolution.
If you have silver, white or blonde hair, you may have noticed its natural brilliance sometimes dulled by sunlight, pollution or exposure to chlorine and styling tools and products.
Boom Silver Brightening and Toning Shampoo uses blue and purple pigments to restore your hair’s beauty by neutralizing warm, brassy, yellow or orange tones while cleansing, for bright and beautiful, shiny, clean hair.
Our combination of shea butter, coconut and avocado oils, organic aloe, biotin, desert dates and other natural ingredients gently removes dirt and excess oil for a healthy scalp and hair.
With regular use, you’ll see brighter white, more brilliant silver and cooler-toned blonde hair that shines.
Frequently Asked Questions
Frequently Asked Questions
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1. How does Boom Silver work?
Sunlight, pollution, chlorine and heated styling tools can all dull the natural brilliance of silver, white and blonde hair and expose warm or brassy yellow and orange tones underneath.
Boom Silver uses color science to balance or neutralize unwanted warm or brassy tones with blue and purple pigments. The result is silver and blond hair that is brighter, whiter and more vibrant.
At the same time, Boom Silver’s nature-inspired plant botanicals cleanse and condition for softer, shinier, more manageable hair.
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2. Who can use this shampoo?
This shampoo is designed for natural or chemically treated silver and white hair of all hair types (thin, medium, thick or dry).
You can also use this shampoo and conditioner to neutralize brassy tones in highlighted and blonde hair.
Chemically treated hair can take on color more intensely. If your hair is chemically treated, we suggest consulting your stylist before using toning products.
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3. What makes this a “clean-beauty formula?”
Boom Silver is a “clean-beauty formula” because it contains only safe, non-toxic ingredients that are gentle enough to be used on your scalp and hair. Boom Silver is also formulated without phthalates, parabens, soy, gluten, formaldehyde or sulfates.
Instead, we include natural oils, extracts and other plant-derived compounds to produce a gentle shampoo that’s safe for your scalp and hair.
Boom Silver is also made without animal testing. In fact, all Boom products are cruelty-free—and always have been.
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4. What’s in Boom Silver Brightening and Toning Shampoo?
Boom Silver Brightening and Toning Shampoo contains gentle, thoughtful ingredients inspired by nature.
Here’s what’s inside:
Water/Aqua/Eau, Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate Lauryl Betaine, Aloe Barbadensis Leaf Juice,* Glycerin, Myristyl Betaine, Sodium Chloride, Acrylates Copolymer, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Silicone Quaternium-8, Alpha-glucan Oligosaccharide, Polymnia Sonchifolia (Yacón) Root Juice, Acacia Concinna (Shikakai) Fruit Extract, Aristotelia Chilensis (Maqui) Fruit Extract, Balanites Aegyptiacus (Desert Date) Fruit Extract, Gypsophila Paniculata (Baby’s Breath) Root Extract, Saccharomyces/Rice Ferment Filtrate, Urtica Dioica (Nettle) Extract, Equisetum Arvense (Horsetail) Extract, Honey/Mel/ Miel, Camellia Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Biotin, Maltodextrin, Lactobacillus, Guar Hydroxypropyltrimonium Chloride, Acrylamidopropyltrimonium, Chloride/Acrylamide Copolymer, Trideceth-5, Sodium Hydroxide, Citric Acid, Butylene Glycol, Potassium Sorbate, Ethylhexylglycerin, Phenoxyethanol, Ext. Violet 2/CI 60730, Red 40/CI 16035, Natural Fragrance
*Certified Organic Ingredient
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5. Is Boom Silver gluten- and soy-free? Is it vegan?
Boom Silver is free from gluten and soy, as well as synthetic fragrance, so it’s gentle on sensitive skin.
Boom Silver is not vegan because it contains honey.
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6. Is Boom Silver tested on animals?
Absolutely NOT. Like all Boom products, Boom Silver is 100% cruelty-free.
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7. How do I use Boom Silver?
Here are a few pro tips to get you started...
Before you apply Boom Silver: If your hair is chemically treated, consult your stylist before using toning products.
Step #1 - Wash: Wet your hair, then massage in Boom Silver shampoo from roots to ends. Allow it to sit for two to five minutes, then rinse it clean.
Step #2 - Condition: Next, apply Boom Silver conditioner from roots to ends and allow it to sit for two to five minutes (or longer for deep conditioning). Then, rinse.
Step #3 - Repeat: Use Boom Silver shampoo and conditioner once a week or once every two weeks to keep your silver, white or blonde hair clean, soft and brilliant.
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8. Could Boom Silver turn my hair blue?
Any toning product can cause hair to retain a tint if used too often or left on too long. In addition, chemically treated hair may take on color more easily than untreated hair.
We suggest using Boom Silver once a week or once every other week to keep your silver or blonde hair vibrant and bright. Additionally, if your hair tends to take on color easily, do not leave it on for more than two to three minutes per use.
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9. Will Boom Silver Brightening and Toning Shampoo turn my hands, nails or skin blue?
With normal use, Boom Silver will not stain hands, nails, scalp or skin around the hairline.
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10. Will Boom Silver stain my shower or tub?
Boom Silver is heavily pigmented to provide high-quality toning effects in only one or two washes. For that reason, it’s best to pause and wipe away any drips of Boom Silver that land on your shower walls or tub.
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11. What does “color-treated” mean? Can I use Boom Silver with highlights?
Color-treated refers to any process that changes hair from its natural state. This includes highlighted, bleached, glazed, toned, hennaed or dyed hair.
Boom Silver can be used to balance unwanted brassy yellow and orange tones in color-treated or naturally blonde hair as well as white or silver hair; however, color-treated hair may take on color differently from untreated hair.
We suggest consulting your stylist before using Boom Silver on color-treated hair. We also suggest using Boom Silver once a week for two to three minutes each time to avoid unwanted discoloration.
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12. What do I do if my hair takes on a blue or purple tinge?
Any purple shampoo can cause discoloration if used too often, for too long or on color-treated hair. Discontinue using Boom Silver until your hair returns to the desired color.
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13. How do I know if I need Boom Silver?
If you notice unwanted yellow, orange or brassy tones or dullness in your silver, white or blonde hair, you may find Boom Silver helpful for restoring your hair’s natural luster and brilliance.
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14. Can I use Boom Silver on dark hair with highlights?
Yes! Boom Silver can help neutralize yellow, orange or brassy tones in any silver, white, blonde or color-treated hair, including highlights.
Color-treated hair can take on color more intensely, so consult your stylist before use.
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15. My hair is very textured. Can I use Boom Silver?
Absolutely! Boom Silver Shampoo is suitable for all hair types and textures.
We suggest pairing it with Boom Silver Intensive Conditioner for thick, textured or dry hair types.
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16. Is Boom Silver environmentally friendly?
Of course! We designed Boom Silver with a transparent clean-beauty formula. That means we never hide parabens, phthalates, formaldehyde or other potentially harmful ingredients in our formulation. Instead, we choose safe, natural ingredients wherever possible and safe, non-toxic synthetic ingredients whenever it’s not.
Boom Silver Brightening and Toning Shampoo is also packaged in a recyclable bottle that’s made from 100% post-consumer plastic resin. Creating our packaging from post-consumer plastic has a much smaller carbon footprint than virgin resin.
Even our shipping materials are environmentally friendly. All of our shipping and packing materials are 100% recyclable or biodegradable, including our compostable mailer.
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17. Is Boom Silver scented? What does it smell like?
While we never include synthetic fragrance in our products, we do include natural fragrance so your hair smells as lovely as it looks.
Boom Silver’s natural fragrance includes a combination of rosemary and mint for a deliciously energizing experience.
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18. Can I recycle Boom Silver once I’m finished with it?
Yes! Boom Silver’s 100% post-consumer plastic container is also 100% recyclable. Once you’re finished with Boom Silver, simply wash out the container with soapy water and recycle according to your local plastic recycling guidelines.
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19. How often should I use Boom Silver? (Also, how long can you use the product itself?)
This is a great question! The answer is: It depends.
Most people will find that Boom Silver neutralizes warm, yellow, orange or brassy tones in one to two initial washes. After that, washing with Boom Silver once a week or once every other week is typically enough to keep your silver, white or blonde hair bright and brilliant.
If you have hard water, are often in the sun or chlorine pools, or just tend towards yellow or orange undertones, you may wish to use Boom Silver more often or leave it on for longer.
Once Boom Silver is open, it can be used for up to 12 months. If you forget, just check the label: The PAO image will indicate how long a product like Boom Silver shampoo can be used. In this case, the PAO will say “ 12 mo.”
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20. I really want to try it! But first, does Boom Silver have a guarantee?
Yes! Boom Silver is covered by our 100% satisfaction guarantee. If you try Boom Silver and it's not for you, you can return or exchange it within 60 days of purchase.
You can see all the details about our return policy here. More questions? Just reach out—our customer service team is happy to help!
We invite you to try Boom Silver and see for yourself.