Sunlight, pollution, chlorine and heated styling tools can all dull the natural brilliance of silver, white and blonde hair and expose warm or brassy yellow and orange tones underneath. 

Boom Silver uses color science to balance or neutralize unwanted warm or brassy tones with blue and purple pigments. The result is silver and blond hair that is brighter, whiter and more vibrant. 

At the same time, Boom Silver’s nature-inspired plant botanicals cleanse and condition for softer, shinier, more manageable hair.

This shampoo is designed for natural or chemically treated silver and white hair of all hair types (thin, medium, thick or dry). 

You can also use this shampoo and conditioner to neutralize brassy tones in highlighted and blonde hair.

Chemically treated hair can take on color more intensely. If your hair is chemically treated, we suggest consulting your stylist before using toning products.

Boom Silver is a “clean-beauty formula” because it contains only safe, non-toxic ingredients that are gentle enough to be used on your scalp and hair. Boom Silver is also formulated without phthalates, parabens, soy, gluten, formaldehyde or sulfates. 

Instead, we include natural oils, extracts and other plant-derived compounds to produce a gentle shampoo that’s safe for your scalp and hair.

Boom Silver is also made without animal testing. In fact, all Boom products are cruelty-free—and always have been.

Boom Silver Brightening and Toning Shampoo contains gentle, thoughtful ingredients inspired by nature.

Here’s what’s inside:

Water/Aqua/Eau, Sodium Lauryl Sulfoacetate, Sodium Cocoyl Isethionate Lauryl Betaine, Aloe Barbadensis Leaf Juice,* Glycerin, Myristyl Betaine, Sodium Chloride, Acrylates Copolymer, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Silicone Quaternium-8, Alpha-glucan Oligosaccharide, Polymnia Sonchifolia (Yacón) Root Juice, Acacia Concinna (Shikakai) Fruit Extract, Aristotelia Chilensis (Maqui) Fruit Extract, Balanites Aegyptiacus (Desert Date) Fruit Extract, Gypsophila Paniculata (Baby’s Breath) Root Extract, Saccharomyces/Rice Ferment Filtrate, Urtica Dioica (Nettle) Extract, Equisetum Arvense (Horsetail) Extract, Honey/Mel/ Miel, Camellia Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Biotin, Maltodextrin, Lactobacillus, Guar Hydroxypropyltrimonium Chloride, Acrylamidopropyltrimonium, Chloride/Acrylamide Copolymer, Trideceth-5, Sodium Hydroxide, Citric Acid, Butylene Glycol, Potassium Sorbate, Ethylhexylglycerin, Phenoxyethanol, Ext. Violet 2/CI 60730, Red 40/CI 16035, Natural Fragrance

*Certified Organic Ingredient

Boom Silver is free from gluten and soy, as well as synthetic fragrance, so it’s gentle on sensitive skin.

Boom Silver is not vegan because it contains honey.

Absolutely NOT. Like all Boom products, Boom Silver is 100% cruelty-free.

Here are a few pro tips to get you started...

• Before you apply Boom Silver: If your hair is chemically treated, consult your stylist before using toning products. 

  
  

• Step #1 - Wash: Wet your hair, then massage in Boom Silver shampoo from roots to ends. Allow it to sit for two to five minutes, then rinse it clean.

• Step #2 - Condition: Next, apply Boom Silver conditioner from roots to ends and allow it to sit for two to five minutes (or longer for deep conditioning). Then, rinse.

• Step #3 - Repeat: Use Boom Silver shampoo and conditioner once a week or once every two weeks to keep your silver, white or blonde hair clean, soft and brilliant.

Any toning product can cause hair to retain a tint if used too often or left on too long. In addition, chemically treated hair may take on color more easily than untreated hair. 

We suggest using Boom Silver once a week or once every other week to keep your silver or blonde hair vibrant and bright. Additionally, if your hair tends to take on color easily, do not leave it on for more than two to three minutes per use. 

With normal use, Boom Silver will not stain hands, nails, scalp or skin around the hairline.

Boom Silver is heavily pigmented to provide high-quality toning effects in only one or two washes. For that reason, it’s best to pause and wipe away any drips of Boom Silver that land on your shower walls or tub.

Color-treated refers to any process that changes hair from its natural state. This includes highlighted, bleached, glazed, toned, hennaed or dyed hair.

Boom Silver can be used to balance unwanted brassy yellow and orange tones in color-treated or naturally blonde hair as well as white or silver hair; however, color-treated hair may take on color differently from untreated hair. 

We suggest consulting your stylist before using Boom Silver on color-treated hair. We also suggest using Boom Silver once a week for two to three minutes each time to avoid unwanted discoloration.

Any purple shampoo can cause discoloration if used too often, for too long or on color-treated hair. Discontinue using Boom Silver until your hair returns to the desired color.

If you notice unwanted yellow, orange or brassy tones or dullness in your silver, white or blonde hair, you may find Boom Silver helpful for restoring your hair’s natural luster and brilliance. 

Yes! Boom Silver can help neutralize yellow, orange or brassy tones in any silver, white, blonde or color-treated hair, including highlights.

Color-treated hair can take on color more intensely, so consult your stylist before use.

Absolutely! Boom Silver Shampoo is suitable for all hair types and textures. 

We suggest pairing it with Boom Silver Intensive Conditioner for thick, textured or dry hair types.

Of course! We designed Boom Silver with a transparent clean-beauty formula. That means we never hide parabens, phthalates, formaldehyde or other potentially harmful ingredients in our formulation. Instead, we choose safe, natural ingredients wherever possible and safe, non-toxic synthetic ingredients whenever it’s not. 

Boom Silver Brightening and Toning Shampoo is also packaged in a recyclable bottle that’s made from 100% post-consumer plastic resin. Creating our packaging from post-consumer plastic has a much smaller carbon footprint than virgin resin.

Even our shipping materials are environmentally friendly. All of our shipping and packing materials are 100% recyclable or biodegradable, including our compostable mailer.

While we never include synthetic fragrance in our products, we do include natural fragrance so your hair smells as lovely as it looks.

Boom Silver’s natural fragrance includes a combination of rosemary and mint for a deliciously energizing experience.

Yes! Boom Silver’s 100% post-consumer plastic container is also 100% recyclable. Once you’re finished with Boom Silver, simply wash out the container with soapy water and recycle according to your local plastic recycling guidelines. 

This is a great question! The answer is: It depends. 

Most people will find that Boom Silver neutralizes warm, yellow, orange or brassy tones in one to two initial washes. After that, washing with Boom Silver once a week or once every other week is typically enough to keep your silver, white or blonde hair bright and brilliant. 

If you have hard water, are often in the sun or chlorine pools, or just tend towards yellow or orange undertones, you may wish to use Boom Silver more often or leave it on for longer.

Once Boom Silver is open, it can be used for up to 12 months. If you forget, just check the label: The PAO image will indicate how long a product like Boom Silver shampoo can be used. In this case, the PAO will say “ 12 mo.”

Yes! Boom Silver is covered by our 100% satisfaction guarantee. If you try Boom Silver and it's not for you, you can return or exchange it within 60 days of purchase.

You can see all the details about our return policy here. More questions? Just reach out—our customer service team is happy to help!

We invite you to try Boom Silver and see for yourself.