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How to Create a Stunning Natural Look for the Zoom Camera in Five Minutes or Less.

Got a Zoom call coming up?

If you have five minutes, you can use this quick-and-easy makeup routine to look your best on your next Zoom call.

This “Zoom routine” is ideal for video calls at work, virtual client meetings or FaceTime visits with your kids and grandkids.

It’s a natural look that gives you that extra bit of “wow” for the camera.

Even better, you don’t need a single makeup brush, sponge or tool to create this look. You don’t need makeup skills either.

You just need the makeup itself from BOOM! By Cindy Joseph

In this guide, we’ll show you exactly how to create this Zoom look in five minutes flat. Read on for details...

  • 1. Apply a quick one-minute moisturizer.

    After 50, our skin can dry out even more than usual—especially during cold, windy months of the year. A quick moisturizer can help fight that dryness before you jump on a Zoom call.

    We suggest applying BOOMSTICK GLO® over your entire face. In less than a minute, this all-natural moisturizer will take care of any dry, flaky areas. Boomstick Glo also provides a nice hydrated canvas for applying the rest of your makeup.

  • 2. Give yourself an “awake” look with Boomstick Color.

    At age 70, Boom Ambassador and personal empowerment coach Sandy Evenson regularly meets with her clients via Zoom calls.

    As Sandy says, the Zoom camera can wash you out. That’s why she likes applying BOOMSTICK COLOR® for an “awake, alive, revived” look.

    As the name implies, Boomstick Color is a multipurpose makeup stick. You can apply this Boomstick as a blush, lipstick, contour and bronzer. Its universal color matches every complexion, so you can easily use it to match your skin tone year-round.

    For Zoom calls, we suggest dabbing Boomstick Color directly onto the apples of your cheeks, forehead and lips. (No makeup tools required, remember?) Just blend with your fingers until you see a sun-kissed, wide-awake look.

  • 3. Get ready for your close-up with Boomstick Glimmer.

    Champagne-colored BOOMSTICK GLIMMER® is another easy-to-apply makeup stick. This Boomstick gives your skin a subtle, natural-looking radiance that looks fantastic on camera.

    For Zoom calls, we suggest using Boomstick Glimmer to highlight your favorite features.

    For example, dab Boomstick Glimmer onto your eyelids and the inner corners to highlight your eyes. Or add Boomstick Glimmer to cheekbones for extra radiance.

  • 4. Try two coats of Boom Bright for your on-camera look.

    This is another tip from a Boom Ambassador. At age 58, Sharon Small loves layering on BOOM BRIGHT™ mascara for a more professional look on Zoom calls.

    Designed exclusively for after 50, Boom Bright is made to be layered. You can add as many coats of this buildable mascara as you like—without clumping.

    If you’re on camera, we suggest two layers of Boom Bright to make your eyes pop.

  • 5. For a final touch, add Boom Gloss.

    To complete your Zoom look, add a quick swipe of BOOM GLOSS™ over Boomstick Color on your lips. This lip gloss will give your lips a natural-looking color and subtle, sophisticated shine that catches the light.

    It will also help draw a little attention to your lips as you’re speaking on your Zoom call.

    All of this “Zoom makeup” for after 50 is available on our BOOM! By Cindy Joseph website. That includes all three Boomsticks (known as the BOOMSTICK TRIO®), Boom Bright mascara and Boom Gloss.

    All of these pro-age cosmetics are designed exclusively for your 50s, 60s, 70s, 80s and every beautiful age beyond. We invite you to check out our line below.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

is your new blush, lipstick, eyeshadow, highlighter, bronzer, contour and moisturizer—in three multitasking Boomsticks. Together, these easy-to-use Boomsticks give you just the right color and moisture for your next Zoom call.

Shop now
BOOM BRIGHT™

Boom Bright™

helps draw attention to your eyes on Zoom calls. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter lashes you may see after 50. It also lasts all day without flaking, running or clumping.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK TRIO

Boomstick Trio®

is your new blush, lipstick, eyeshadow, highlighter, bronzer, contour and moisturizer—in three multitasking Boomsticks. Together, these easy-to-use Boomsticks give you just the right color and moisture for your next Zoom call.

Shop now
BOOM BRIGHT™

Boom Bright™

helps draw attention to your eyes on Zoom calls. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter lashes you may see after 50. It also lasts all day without flaking, running or clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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