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Thriving at 65

Thriving at 65: Boom Tips from Hope Fitzgerald

Luminous in Four Minutes:
Hope Shows You How

  • 1. Skin care first

    Hope begins her day by cleansing with BOOM CLEAN®. Our gentle daily cleanser removes makeup, pollutants and dirt—all without stripping her skin’s moisture.

    Next, Hope adds a drop or two of BOOM NECTAR®, our moisturizing serum, to her skin, gently patting around her eyes. Hope says, “Your skin basically feels like it’s just drinking it up… it absolutely loves it.”

    Finally, Hope hydrates her face with her “first love,” BOOMSILK®. Our all-natural moisturizer is made with extra virgin olive oil, honey and beeswax. Hope loves Boomsilk because it makes her skin feel supple and soft.

  • 2. The sheer beauty of Boomstick Color

    After caring for her skin, Hope moves on to her makeup.

    She applies BOOMSTICK COLOR® to her cheekbones and temples. Her skin is already well moisturized, so she easily dots it on and blends it in.

    Boomstick Color is sheer, allowing her natural skin tone to show through. Hope says, “How Cindy Joseph was able to get a color that is good for every skin tone, I don’t know. But it’s a miracle because I’ve seen it on many women and it looks great on all of them!”

  • 3. Subtle radiance with Boomstick Glimmer

    Next is creamy BOOMSTICK GLIMMER®, which Hope uses in a unique way. She applies it to her eyelids to minimize the appearance of morning redness.

    She also applies it along the tops of her cheekbones to add a subtle shimmer. It replaces dry, powdery makeup that can settle into creases and wrinkles.

    Use Boomstick Glimmer on your eyelids and cheekbones, down your nose, along your collarbones or anywhere you’d like shimmering highlights.

  • 4. Finishing touches

    Hope applies her mascara, then returns to her Boomsticks for a final touch.

    She applies a generous amount of Boomstick Color to her lips, following up with Boomstick Glimmer for a natural glow.

    And that’s it—Hope’s luminous look in four minutes. She’s ready for an amazing day.

    BOOM! is on a mission to inspire women everywhere to simplify their makeup routines while nourishing their skin and accentuating their natural, unique beauty.

    You can shop BOOMSTICK TRIO® and our entire line of easy-to-use products by clicking below. Or read on below to learn more about BOOM!’s less-is-more approach to beauty after 50.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

Moisturize, highlight and reveal your natural beauty. With our three little sticks, you can simplify your routine and be ready to thrive in minutes.

Shop now
Boom Clean®

Boom Clean®

Gently wash away any makeup, sunscreen and other impurities from your active day. Reveal your freshest, softest skin—without leaving your face tight or dry.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

Moisturize, highlight and reveal your natural beauty. With our three little sticks, you can simplify your routine and be ready to thrive in minutes.

Shop now
Boom Clean®

Boom Clean®

Gently wash away any makeup, sunscreen and other impurities from your active day. Reveal your freshest, softest skin—without leaving your face tight or dry.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time™.

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