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Thriving at 65: Boom Tips from Hope Fitzgerald

Luminous in Four Minutes:
Hope Shows You How

  • 1. Skin care first

    Hope begins her day by cleansing with Boom Clean™. Our gentle daily cleanser removes makeup, pollutants and dirt—all without stripping her skin’s moisture.

    Next, Hope adds a drop or two of Boom Nectar™, our moisturizing serum, to her skin, gently patting around her eyes. Boom Nectar delivers vitamins A, D, K and E to her skin, while camu camu extract provides a rich source of vitamin C. Hope says, “Your skin basically feels like it’s just drinking it up… it absolutely loves it.”

    Finally, Hope hydrates her face with her “first love,” Boomsilk™. Our all-natural moisturizer is made with extra virgin olive oil, honey and beeswax. Hope loves Boomsilk because it makes her skin feel supple and soft.

    Boomsilk’s beeswax creates a protective layer, guarding your skin against pollutants, harsh weather and chemicals. Since Hope spends a lot of time in the sun, she uses this before applying sunscreen.

  • 2. The sheer beauty of Boomstick Color

    After caring for her skin, Hope moves on to her makeup.

    She applies Boomstick Color™ to her cheekbones and temples. Her skin is already well moisturized, so she easily dots it on and blends it in.

    Boomstick Color is sheer, allowing her natural skin tone to show through. Hope says, “How Cindy Joseph was able to get a color that is good for every skin tone, I don’t know. But it’s a miracle because I’ve seen it on many women and it looks great on all of them!”

  • 3. Subtle radiance with Boomstick Glimmer

    Next is creamy Boomstick Glimmer™, which Hope uses in a unique way. She applies it to her eyelids to minimize the appearance of morning redness.

    She also applies it along the tops of her cheekbones to add a subtle shimmer. It replaces dry, powdery makeup that can settle into creases and wrinkles.

    Use Boomstick Glimmer on your eyelids and cheekbones, down your nose, along your collarbones or anywhere you’d like shimmering highlights.

  • 4. Finishing touches

    Hope applies her mascara, then returns to her Boomsticks for a final touch.

    She applies a generous amount of Boomstick Color to her lips, following up with Boomstick Glimmer for a natural glow.

    And that’s it—Hope’s luminous look in four minutes. She’s ready for an amazing day.

    BOOM! is on a mission to inspire women everywhere to simplify their makeup routines while nourishing their skin and accentuating their natural, unique beauty.

    You can shop Boomstick Trio and our entire line of easy-to-use products by clicking below. Or read on below to learn more about BOOM!’s less-is-more approach to beauty after 50.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

BOOMSTICK TRIO

Boomstick trio

Moisturize, highlight and reveal your natural beauty. With our three little sticks, you can simplify your routine and be ready to thrive in minutes.

Shop now
BOOM CLEAN

Boom clean

Gently wash away any makeup, sunscreen and other impurities from your active day. Reveal your freshest, softest skin—without leaving your face tight or dry.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick trio

Moisturize, highlight and reveal your natural beauty. With our three little sticks, you can simplify your routine and be ready to thrive in minutes.

Shop now
BOOM CLEAN

Boom clean

Gently wash away any makeup, sunscreen and other impurities from your active day. Reveal your freshest, softest skin—without leaving your face tight or dry.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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