How to Get Sandy Berg’s Sun-kissed Look

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Create a year-round sun-kissed glow with Boom cosmetics

After years of doing her makeup a particular way, Sandy Berg wanted a change.

“I was using heavy makeup, and it just wasn’t working for me anymore,” Sandy says.

So she began looking for something new.

That's how Sandy discovered BOOM!

Below, the 70-year-old shares her four-step technique for creating a year-round sun-kissed glow with Boomstick Trio™ and Boom Bright™ mascara.

  • Step 1. All-natural moisture.

    Sandy begins her routine with Boomstick Glo™, our all-natural moisturizing stick.

    Sandy adds Boomstick Glo to her lips, under her eyes, across her forehead and cheeks and down her neck. “Boomstick Glo feels wonderful on my skin,” she says.

    Made with organic extra virgin olive oil, beeswax with pollen and propolis and honey with naturally occurring royal jelly, this moisturizer creates a dewy base that adds to your overall glow.

  • Step 2. Create a sun-kissed glow.

    The key to Sandy’s look is Boomstick Color™, our creamy, multi-purpose cosmetic stick that you can use as a bronzer, blush, lipstick and more.

    Sandy says, “I’m fair so I use it fairly liberally.” She adds Boomstick Color to her cheeks, forehead, neck, décolleté and lips.

    “When I was looking at products to use, I was looking for a year-round sun-kissed look,” Sandy says. Boomstick Color gives her the warmth she’d been searching for.

  • Step 3. Add radiance.

    Sandy applies Boomstick Glimmer™ next—our pearlescent, creamy highlighter.

    “This is a very subtle glimmer,” Sandy says. “It’s not a frost and it is not a glitter.”

    She applies this cosmetic stick under her brow bones and on her forehead, cheekbones, chin and neck.

    Then, Sandy dabs Boomstick Glimmer on her eyebrows to give them a touch of radiance—and to hold them in place. “Sometimes they get a little wild,” she says.

    When she’s wearing a sleeveless, v-neck top, Sandy also applies Boomstick Glimmer to her chest and shoulders for subtle radiance.

    “You can see this glow I’m looking for. It’s so nice to have this feeling of being kissed by the sun,” she finishes.

  • Step 4. Separate and define.

    Finally, Sandy demonstrates Boom Bright™, the mascara formulated to define, separate and moisturize the shorter, finer lashes many women experience after 50.

    Sandy loves Boom Bright because it’s made for her. “It doesn’t look like I have eyelashes, but I do,” she says. “You just can’t see them.”

    “I’ve had a hard time finding a mascara that really works. A lot of times, they clump on me and don’t separate my lashes. Boom Bright separates and it moisturizes my lashes. That’s a bonus. It’s just a great product.”

    With that final step, Sandy’s sun-kissed glow is complete.

    For more than a decade, BOOM! has inspired women all over the world to embrace their beauty at every age with a simple, pro-age approach to makeup with Boomstick Trio.

    Click the button below to check out Boomstick Trio and learn more about revealing your own natural beauty. Or read on to discover BOOM!’s less-is-more approach to makeup after 50.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

BOOMSTICK TRIO

Boomstick trio

Create a healthy, sun-kissed glow in minutes with Boomstick Trio. These hardworking cosmetics are your moisturizer, blush, bronzer, lipstick, eyeshadow, highlighter and more in three convenient sticks.

Shop now
Boom Bright

Boom bright

Designed especially for women over 50, this mascara defines, separates and lengthens the thinner, shorter lashes we tend to have after 50. Bring attention to your beautiful eyes with Boom Bright.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick trio

Create a healthy, sun-kissed glow in minutes with Boomstick Trio. These hardworking cosmetics are your moisturizer, blush, bronzer, lipstick, eyeshadow, highlighter and more in three convenient sticks.

Shop now
Boom Bright

Boom bright

Designed especially for women over 50, this mascara defines, separates and lengthens the thinner, shorter lashes we tend to have after 50. Bring attention to your beautiful eyes with Boom Bright.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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