How to Get Sandy Berg’s Sun-kissed Look

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Create a year-round sun-kissed glow with Boom cosmetics

After years of doing her makeup a particular way, Sandy Berg wanted a change.

“I was using heavy makeup, and it just wasn’t working for me anymore,” Sandy says.

So she began looking for something new.

That's how Sandy discovered BOOM!

Below, the 70-year-old shares her four-step technique for creating a year-round sun-kissed glow with Boomstick Trio™ and Boom Bright™ mascara.

  • Step 1. All-natural moisture.

    Sandy begins her routine with Boomstick Glo™, our all-natural moisturizing stick.

    Sandy adds Boomstick Glo to her lips, under her eyes, across her forehead and cheeks and down her neck. “Boomstick Glo feels wonderful on my skin,” she says.

    Made with organic extra virgin olive oil, beeswax with pollen and propolis and honey with naturally occurring royal jelly, this moisturizer creates a dewy base that adds to your overall glow.

  • Step 2. Create a sun-kissed glow.

    The key to Sandy’s look is Boomstick Color™, our creamy, multi-purpose cosmetic stick that you can use as a bronzer, blush, lipstick and more.

    Sandy says, “I’m fair so I use it fairly liberally.” She adds Boomstick Color to her cheeks, forehead, neck, décolleté and lips.

    “When I was looking at products to use, I was looking for a year-round sun-kissed look,” Sandy says. Boomstick Color gives her the warmth she’d been searching for.

  • Step 3. Add radiance.

    Sandy applies Boomstick Glimmer™ next—our pearlescent, creamy highlighter.

    “This is a very subtle glimmer,” Sandy says. “It’s not a frost and it is not a glitter.”

    She applies this cosmetic stick under her brow bones and on her forehead, cheekbones, chin and neck.

    Then, Sandy dabs Boomstick Glimmer on her eyebrows to give them a touch of radiance—and to hold them in place. “Sometimes they get a little wild,” she says.

    When she’s wearing a sleeveless, v-neck top, Sandy also applies Boomstick Glimmer to her chest and shoulders for subtle radiance.

    “You can see this glow I’m looking for. It’s so nice to have this feeling of being kissed by the sun,” she finishes.

  • Step 4. Separate and define.

    Finally, Sandy demonstrates Boom Bright™, the mascara formulated to define, separate and moisturize the shorter, finer lashes many women experience after 50.

    Sandy loves Boom Bright because it’s made for her. “It doesn’t look like I have eyelashes, but I do,” she says. “You just can’t see them.”

    “I’ve had a hard time finding a mascara that really works. A lot of times, they clump on me and don’t separate my lashes. Boom Bright separates and it moisturizes my lashes. That’s a bonus. It’s just a great product.”

    With that final step, Sandy’s sun-kissed glow is complete.

    For more than a decade, BOOM! has inspired women all over the world to embrace their beauty at every age with a simple, pro-age approach to makeup with Boomstick Trio.

    Click the button below to check out Boomstick Trio and learn more about revealing your own natural beauty. Or read on to discover BOOM!’s less-is-more approach to makeup after 50.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

Create a healthy, sun-kissed glow in minutes with Boomstick Trio. These hardworking cosmetics are your moisturizer, blush, bronzer, lipstick, eyeshadow, highlighter and more in three convenient sticks.

Shop now
BOOM BRIGHT™

Boom Bright™

Designed especially for women over 50, this mascara defines, separates and lengthens the thinner, shorter lashes we tend to have after 50. Bring attention to your beautiful eyes with Boom Bright.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick Trio®

Create a healthy, sun-kissed glow in minutes with Boomstick Trio. These hardworking cosmetics are your moisturizer, blush, bronzer, lipstick, eyeshadow, highlighter and more in three convenient sticks.

Shop now
BOOM BRIGHT™

Boom Bright™

Designed especially for women over 50, this mascara defines, separates and lengthens the thinner, shorter lashes we tend to have after 50. Bring attention to your beautiful eyes with Boom Bright.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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