It’s about women. It’s about beauty. It’s about time.

Check out our new products Join the Boom club

ADD COLOR, SHAPE AND VOLUME TO YOUR BROWS IN LESS THAN A MINUTE.

As we age, our brows tend to change.

Our brows can grow thinner or lighter. Or years of shaping them can lead to sparse or less-defined brows than we’d like.

Perhaps we just have a few rogue hairs that we’d love to tame.

That’s what BOOM BROW™ is made for.

  • 1. For your eyebrows, we suggest this…

    Designed exclusively for aging brows, Boom Brow adds subtle volume, shape, definition and color to your brows.

    It’s not a pencil, gel or powder.

    Instead, Boom Brow is a lightweight shaping mousse that easily enhances and even moisturizes your brows.

    Boom Brow coats your existing brows to hold them in place—for a shapely, naturally beautiful brow look that lasts all day.

  • 2. Two colors = a more natural look for you.

    This lightweight brow mousse comes in two colors—taupe and medium brown.

    Unlike other brow products that come in many, potentially confusing shades, Boom Brow makes it easy to quickly select the color that looks natural on you.

    To choose your Boom Brow color, we suggest selecting the shade that most closely matches your current brow shade. For example…

    Once you have your color, it’s easy to apply Boom Brow—in less than a minute.

  • 3. Got a minute? Then you can apply this.

    If you can apply mascara, then you can apply Boom Brow too.

    To get started, twist the cap to remove Boom Brow’s applicator wand—just like mascara. Then twirl the applicator within the tube to coat the brush with this brow cosmetic.

    To apply, swipe Boom Brow over your natural browline with our easy-to-use ergonomic wand. Use short strokes to comb Boom Brow through your brows in an upward and outward direction. Love this brow look? Then you’re ready to go.

    Still want more color and definition? Let the first coat dry, then add a second coat of Boom Brow. This brow cosmetic is buildable so you can add multiple coats until you see the fuller, filled-in brow look you love.

    That’s it. You’re done.

    In less than a minute, you’ll see well-defined brows that beautifully frame your face.

    Want to try this? Boom Brow is available in our BOOM! By Cindy Joseph online store. For over 10 years, we have designed pro-age skincare and makeup like this brow cosmetic for your 50s, 60s, 70s, and 80s+.

    We invite you to check out our entire line, including Boom Brow, below.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM BROW™

Boom Brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM BRIGHT™

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter, thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOM BROW™

Boom Brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM BRIGHT™

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter, thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

Join Boom Club