6 Reasons To Use Serums and Oils After 50

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How to Support Your Skin in Your 50s, 60s, 70s and Beyond

  • Your skin naturally changes after 50.

    You may have noticed less elasticity and thinner skin. Your skin also loses some of its natural moisture—among other shifts.

    Many women continue using the same skin care regimen they’ve always used, even as their skin’s texture and moisture changes.

    We suggest giving your skin extra loving care through these beautiful years of your life.

    Oils and serums can have amazing moisturizing benefits for dry or cracked skin… but some women don’t know why to use them or how.

    Read this guide to help you navigate your changing skin and incorporate oils and serums for healthier skin after 50.

  • 1. Your skin needs deeper hydration.

    After 50, metabolic shifts can change your skin’s moisture level.

    Sebum is the natural oil your skin makes that’s responsible for your skin’s luster. Production of sebum tends to decrease in your 50s. As a result, your skin may look and feel drier.

    To keep your skin soft and luminous, we suggest supplementing your skin’s oil with a lightweight, all-natural facial oil like Boom Gold™.

    Boom Gold is made with organic oils, including essential oils, to deeply moisturize and replenish your skin.

    To use Boom Gold, simply apply a drop or two to your fingertips and gently massage it into the delicate skin on your face and neck.

  • 2. Your skin is more susceptible to vitamin loss.

    Exposure to pollution, sun or smoke can rob your skin of vitamins and vital nutrients. These vitamins help guard against sun damage, neutralize free radicals and help repair skin.

    As we age, thinner, drier skin can lead to even more vitamin loss.

    We suggest applying a vitamin-rich serum after 50. Boom Nectar™ contains 16 all-natural ingredients to replenish and revitalize your skin.

    We handpicked each ingredient to support your skin through your 50s, 60s, 70s and beyond, including natural moisturizers like organic jojoba and avocado oils.

    To use Boom Nectar, use your fingertips to apply a few drops to your face and neck or wherever your skin feels dry. Dab lightly on delicate skin, like around your eyes.

  • 3. Oils make a wonderful no-makeup primer.

    The dry skin we often experience after 50 can make it tougher to apply your makeup smoothly.

    To help with this, some women apply a primer or foundation. Unfortunately, without adequate moisture, foundation can settle into fine lines which only draws attention to your skin’s texture.

    Instead, we suggest using Boom Gold as a no-makeup primer to deeply moisturize your skin first. A drop or two of Boom Gold will make it easier to both apply and blend your makeup.

    Boom Gold’s lightweight formula absorbs quickly, so it’s never sticky or oily. Boom Gold’s organic ingredients will give your complexion a dewy radiance that’s beautiful with or without makeup.

    You may find after using Boom Gold for a while, you no longer need foundation at all.

  • 4. Collagen production decreases.

    Collagen is a protein present throughout your body but is especially abundant in the skin. It forms the dermis, the thickest layer of your skin, and makes your skin appear plump.

    Collagen production begins to decline in your mid-20s and continues to lessen throughout your life. By the time we reach our 40s, the dermis layer thins and fine lines begin to form.

    Using a daily serum like Boom Nectar or facial oil like Boom Gold restores your skin’s natural moisture, keeping your skin soft and supple.

    Both contain honey with naturally occurring royal jelly. This all-natural ingredient, direct from the beehive, is a natural humectant which attracts water and retains it in your skin.

  • 5. Serums and oils are highly concentrated.

    At BOOM!, we always say less is more, especially after 50.

    Both Boom Nectar and Boom Gold are highly concentrated, so a little goes a long way.

    You only need to apply a drop or two of either Boom Gold or Boom Nectar to deliver vitamins, minerals and moisture to the deepest layers of your skin. You don’t need to apply multiple times a day or in large amounts, so both are designed to last.

    Boom Nectar is a more robust, moisturizing serum, while Boom Gold is a lightweight, organic oil. You can use each alone or together for an even more powerful concentration of vitamins, fatty acids and nutrients.

    Both of these also help your skin look and feel its best… regardless of whether you wear a little makeup, a lot of makeup or none at all.

  • 6. They are simple and easy to use.

    You can safely use Boom Gold or Boom Nectar daily, twice a day, or less often. You can also use them alone or under other products.

    You can also apply either or both in the morning or at night before bed. You can easily adjust your usage to fit oils and serums into your daily routine.

    The potent dose of vital moisture provided by oils and serums will keep your skin looking and feeling radiant and healthy throughout your 50s, 60s, 70s and beyond.

    Our entire line of skin care is made for women over 50. Click below to check out all of these pro-age products.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM GOLD™

Boom Gold™

Replenish your skin’s vital moisture with raw honey and organic oils that absorb quickly and easily. Use this lightweight facial oil for softer skin and a glow that’s beautiful at every age.

Shop now
BOOM NECTAR

Boom Nectar®

Our most robust serum for your face and neck, Boom Nectar’s 16 all-natural ingredients deeply hydrate and brighten the skin for a natural radiance that comes from within.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM GOLD™

Boom Gold™

Replenish your skin’s vital moisture with raw honey and organic oils that absorb quickly and easily. Use this lightweight facial oil for softer skin and a glow that’s beautiful at every age.

Shop now
BOOM NECTAR

Boom Nectar®

Our most robust serum for your face and neck, Boom Nectar’s 16 all-natural ingredients deeply hydrate and brighten the skin for a natural radiance that comes from within.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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