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At 67, Deborah Takes Exquisite Care of Her Skin With Two Fast, No-Fuss Steps

67-year-old Deborah Christensen doesn’t fuss with her skincare.

Instead, this former Zumba instructor from Canada keeps it quick and simple.

Though Deborah’s routine is only two steps, she’s giving her skin everything it needs to feel soft and look beautiful.

Watch her video below as Deborah describes the Boom favorites in her quick, two-step cleansing and moisturizing routine. Or read on for details.

  • 1. Start with clean skin.

    Deborah begins her skincare routine with Boom Clean® for clean, fresh skin. She says that Boom Clean has “a light, lovely fragrance.”

    The subtle scent of Boom Clean comes from organic grapefruit peel oil, not synthetic fragrance. This daily cleanser is made without dyes, SLS, soap, parabens or phthalates.

    What Boom Clean does contain are safe, nontoxic ingredients that gently remove makeup, dirt and other impurities from your skin. It’s also formulated to leave your skin feeling soft and refreshed—never dry.

    To use Boom Clean, just apply a dime-size amount to wet skin and gently massage. Then rinse with warm water.

    You can use Boom Clean on your face, neck or anywhere else on your body for clean, soft skin.

  • 2. “It is pure gold.”

    After cleansing her skin, Deborah applies one of our all-natural liquid moisturizers—either Boom Nectar® or Boom Gold™

    Boom Nectar is our robust moisturizing serum. Made with 16 all-natural ingredients, this rich serum provides hydration and nourishment that support your skin’s vital functions.

    In this instance, Deborah chooses to apply Boom Gold, our lightweight facial oil.  

    Boom Gold contains nine organic ingredients, including olive oil and kukui nut oil. These ingredients were hand-selected to provide your skin with everything you need to look and feel your best.  

    Many of the ingredients in Boom Gold have been used for thousands of years to hydrate, soften and protect delicate skin.

    Deborah says, “Boom Gold is my favorite product. It’s a beautiful blend. It nourishes your skin. It spreads beautifully and soaks in.”

    Boom Gold’s lightweight formula absorbs quickly without leaving an oily or greasy residue.

    In fact, Boom Gold makes a great base for makeup. As Deborah points out, “It’s very, very silky. It does give a bit of a sheen.”

     To use Boom Gold, simply apply a few drops to your fingertips and dab it on, as Deborah does. She then uses her ring finger to lightly smooth Boom Gold into her skin.

    She says, “Probably one of the best investments I’ve ever made in a product is this little tiny bottle of Boom Gold—and it is pure gold.”  

Could your skin use this?

 Want to try this routine at home? You’ll find everything you need on our BOOM! By Cindy Joseph website.

At BOOM! By Cindy Joseph, we believe in taking exquisite care of your skin as you age. We design simple, easy-to-use cleansers, moisturizers, oils and other skincare to help your skin look (and feel) silky and luxurious in every decade of your life.

That includes Deborah’s skincare gems—Boom Clean, Boom Nectar and Boom Gold. You can check out these three favorites on our website below.

Or read on to discover BOOM!’s entire line for your 50s, 60s, 70s and 80s+.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM GOLD™

Boom Gold™

As Deborah says: “My favorite product. It’s a beautiful blend. It nourishes your skin. It spreads beautifully and soaks in.” Made with luxurious organic ingredients, Boom Gold hydrates, softens and revitalizes your skin—without leaving an oily finish behind.

Shop now
BOOM CLEAN

Boom Clean®

This gentle cleanser easily removes all makeup, dirt and other impurities from your skin. Safe to use every day, Boom Clean is made without dyes, SLS, soap, parabens or phthalates. It also has a “light, lovely fragrance,” according to Deborah.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOM GOLD™

Boom Gold™

As Deborah says: “My favorite product. It’s a beautiful blend. It nourishes your skin. It spreads beautifully and soaks in.” Made with luxurious organic ingredients, Boom Gold hydrates, softens and revitalizes your skin—without leaving an oily finish behind.

Shop now
BOOM CLEAN

Boom Clean®

This gentle cleanser easily removes all makeup, dirt and other impurities from your skin. Safe to use every day, Boom Clean is made without dyes, SLS, soap, parabens or phthalates. It also has a “light, lovely fragrance,” according to Deborah.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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