Free shipping on all orders

It’s about women. It’s about beauty. It’s about time.

Check out our new products Join the Boom club

Let’s create a luxurious Boom routine that’s unique to your beauty.

  • Let us set the scene for you.

    You just ordered a Boom Bag™ (Complete). You’re excited. Maybe you’re new to BOOM! and want to try a little bit of everything. Maybe you’ve been a Boom fan for years—and now you’re ready to try it all.

    Whatever the reason, you’re counting the days until your Boom Bag arrives.

    Now it’s here. You open the package. You pull out the organic cotton makeup bag filled to the brim with your new Boom.

    You look inside your makeup bag and see…

    • Three Boomsticks: Color, Glimmer and Glo

    • Two moisturizers: Boomsilk and Boom Cotton

    • Two cleansers: Boom Clean and Boom Scrub

    • One serum: Boom Nectar

    • One facial oil: Boom Gold

    Here comes the fun part… experimenting with everything in your Boom Bag. But where do you start? We have a few practical tips to help...

  • 1. Start by Washing and Exfoliating.

    When you experiment with any new makeup or skin care routine, it’s ideal to start with a fresh, clean face.

    For that reason, we suggest washing with Boom Clean first. Boom Clean is a gentle facial cleanser designed to remove makeup, dirt and impurities from your skin.

    Just squeeze a bit into your hand, massage it over your entire face, then rinse with water. Simple.

    Next, we suggest giving your pores a little extra attention. For that, you’ll switch to Boom Scrub.

    This gentle scrub mask deeply cleans your pores while it exfoliates your skin.

    To use Boom Scrub, apply it as a quick mask, wait five minutes, then rinse. That’s it. You’ll see clean, tighter-looking pores and fresh, exfoliated skin.

  • 2. Gold vs. Nectar: How to Use Both

    Washed and exfoliated? Great. Time to moisturize.

    If you ordered a Boom Bag™ (Complete), you have two of our most advanced moisturizers—Boom Gold and Boom Nectar.

    Boom Gold is a lightweight facial oil while Boom Nectar is a thicker, robust serum. Both are designed to hydrate, nourish and revitalize your delicate skin.

    These two are fantastic separately, but they’re even more powerful when used together.

    Infused with vitamins, minerals, fatty acids and other nutrients your skin loves, together they deliver an even more concentrated dose of nutrition right where your skin needs it most.

    To use both, first massage a drop or two of Boom Gold into delicate or dry skin around your eyes, T-zone, cheeks and neck. Give it a minute to dry, then massage one to three drops of Boom Nectar into the same spots. See how it impacts your skin.

  • 3. Choose the Moisturizer You Love.

    We suggest following up Boom Gold and Boom Nectar with a full-body moisturizer like Boomsilk or Boom Cotton.

    We say “or” because it’s up to you. Both Boomsilk and Boom Cotton moisturize your skin from head to toe.

    So really, it’s a personal preference. Every woman’s skin is different, so we suggest experimenting to find the combination you love. To help with this decision, here are the main differences between them:

    1. Finish: Boomsilk is designed to give your skin a luxurious, silky finish, while Boom Cotton has more of a matte finish.

    2. Ingredients: Boomsilk has five all-natural ingredients, including honey and extra virgin olive oil. Boom Cotton’s ingredients are all organic and include organic shea butter and organic jojoba oil.

    You can also use both if you choose. Some women like using Boom Cotton during the day and Boomsilk at night. Others say they love Boomsilk from the neck down and Boom Cotton for their face. Other women fall in love with one moisturizer and use it for their entire body.

    It’s your call. Boom Bag™ (Complete) comes with both so you can experiment.

    Whichever you choose, we suggest moisturizing your entire face so you can apply makeup next. (You may want to moisturize the rest of your skin too, while you’re at it.)

  • 4. Skip to Boomsticks Color and Glimmer.

    Next, come Boomsticks.

    Usually, we recommend starting with Boomstick Glo. But you already moisturized, so we suggest you drop that Boomstick Glo into your purse instead. Carry it with you for quick moisture touch-ups anywhere.

    Move on to Boomstick Color and Boomstick Glimmer.

    Boomstick Color is a universal color that works on every woman. We call it the “color of happiness” because it mimics that look of joy you get when you’re laughing, working out or just loving life.

    To get that look, dab Boomstick Color onto your upper cheekbones, the sides of your neck and clavicles. Blend with your fingers until you see the subtle glow you want.

    For a hint of sparkle, add Boomstick Glimmer next. This shimmering Boomstick gives your skin a natural-looking radiance. We suggest using Boomstick Glimmer on your eyelids and the sides of your eyes.

    Want more sparkle? Dab Boomstick Glimmer on your shoulders, clavicles, cheekbones—or anywhere else.

    Lips are last. We suggest first applying Boomstick Color as a lipstick. Then add a little Boomstick Glimmer to your top or bottom lip.

  • 5. Honor yourself. Do what you love.

    These are just ideas of how you might use a few Boom favorites together.

    But really… it’s up to you.

    So we suggest you experiment. Figure out what works for your skin and which routine you enjoy the most. Above all, do what you love. Do what honors you.

    Here at BOOM!, we believe that each woman has a unique beauty all her own… especially after 50. We encourage women all over the world to reveal—not conceal—that beauty at every age.

    Over the last 10 years, Boom customers have fallen in love with our pro-age cosmetics and skin care that reveal their true beauty.

    Visit our store to see our demo videos, read reviews and learn more about these Boom favorites. You can also read on below to find out more about BOOM! and the Pro-age Revolution.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

Boom Bag™ (Complete)

Boom Bag™ (Complete)

Experiment with all BOOM! has to offer in a single bag. Build the Boom routine that’s perfect for you with our most popular pro-age cosmetics and skin care.

Shop now
BOOMSTICK TRIO

Boomstick trio

Your go-to pro-age look in minutes! These little makeup sticks highlight your natural beauty without feeling (or looking) overly made-up.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$ 28 Boomstick Color

Watch Demo Video:

$ 28 Boomstick Glimmer

Watch Demo Video:

$ 28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

Boom Bag™ (Complete)

Boom Bag™ (Complete)

Experiment with all BOOM! has to offer in a single bag. Build the Boom routine that’s perfect for you with our most popular pro-age cosmetics and skin care.

Shop now
BOOMSTICK TRIO

Boomstick trio

Your go-to pro-age look in minutes! These little makeup sticks highlight your natural beauty without feeling (or looking) overly made-up.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

Join Boom Club