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  • 1. Recognize Perfectionists = Robots

    So many women expect perfection from themselves as they go through their lives.

    Most of us, consciously or not, hold ourselves to a standard of perfection, and assume the world does too.

    Every day, this idea of perfectionism is reinforced for us in advertising and media. (Think about how many times you see the word “perfect” in commercials, especially ads aimed at women. Consider how tabloids pounce on celebrity “imperfections,” or how public figures are criticized for the smallest human mistakes.)

    But human beings are fallible, changeable, and gorgeously diverse. Our beauty lies in our differences, our variability and our ability to learn from mistakes and grow.

    If we were “perfect,” we’d be robots—and that would be boring!

    I find it a whole lot juicier and more fulfilling to be a part of nature. In nature, “imperfections” create evolution, and make organisms stronger, more vital, and more sustainable.

    Since we’ve bought into these messages that we’re supposed to be perfect at everything—from the way we look to our performance at work, to how we fulfill the roles of mom, daughter, partner or wife—we waste energy being hard on ourselves when we fail to live up to this impossible standard.

    Think about how great it could be to free up all that energy, and spend it on creativity, appreciating yourself and others, and enjoying life.

    It’s very possible! It involves accepting that “imperfections” are part of what makes life—and you!—most beautiful. Here’s how to do that:

  • 2. Be Prepared for a Little Discomfort

    As a perfectionist, easing up on yourself can feel a little scary at first.

    If you wear a full face of makeup every day, then taking it off to reveal the unique beauty underneath—including so-called “flaws” like lines and wrinkles—can feel intimidating.

    If you spend every workday making sure your supervisors know you’re executing impeccably and finishing every project on time, it can be downright terrifying to let folks know you need wiggle room on a deadline.

    If you’re used to expecting perfection from yourself as a mom, a friend, a partner or a wife, allowing yourself to make mistakes, apologize, and learn from them can feel super vulnerable.

    Being okay with our mistakes and imperfections is what allows us to grow.

    And that initial discomfort in facing imperfection is a small price to pay for a life spent evolving, learning and expanding.

    (Plus, that initial discomfort passes—pretty quickly!)

  • 3. Practice Giving Yourself Permission

    It’s unrealistic to expect yourself to suddenly be 100% comfortable with all the things we’ve been told all our lives are “flaws.”

    In fact, expecting yourself to instantly embrace your flaws is a different kind of perfectionism!

    Getting comfortable with imperfection is a practice.

    It happens every time you look at your face in the mirror and get friendly to that new smile line you see.

    Or every time you tell yourself “it’s okay” when you make a mistake at work or in a relationship.

    Try practicing being gentle and flexible with yourself in little, daily ways. Give yourself permission to be “imperfect.”

    In doing so, you might find that it naturally, gradually grows into a greater sense of ease.

  • 4. Develop Your Own Standard

    When you get down to it, this perfectionistic standard—especially for women—is pretty ridiculous.

    Companies and advertising agencies designed this perfectionist idea to play on our fears that something is wrong with us, and get us to buy products that (we hope!) will help us fix it.

    If you take a step back—enough to see that this standard is made-up and arbitrary—eventually a whole lot more space and freedom opens up.

    That’s when you can develop your own standard for yourself—which is a whole lot more fun than trying to live up to someone else’s.

    Try it now: What qualities do you actually admire? Which practices would you like to try? What’s ideal for you?

    (Hint: it probably has something to do with what makes you feel really good and connects you to your joy, which inspires people around you and guides you to expansion, beauty and growth.)

    All our pro-age Boom cosmetics and skin care are designed to make you feel beautiful as YOU, at every age. (No perfectionism required.)

    Click below to checkout our line of pro-age cosmetics or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, eyeshadow, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, eyeshadow, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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