New Fun, Natural, “No-Makeup” Look

It’s about women. It’s about beauty. It’s about time.

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FOUR STEPS. FIVE MINUTES. ONE FUN NO-MAKEUP LOOK FOR EVERY AGE.

Sometimes, it’s FUN to experiment with new makeup.

It’s like playing dress-up as a kid.

No matter how many times you tried on the same old costumes or played pretend with your mother’s old dresses, you still had fun.

You still enjoyed the novelty of it all, of reinventing yourself in new, unusual ways.

Now that we’re all grown up, it’s still fun to try different looks—especially with new makeup that’s made for our 60s, 70s and 80s.

That’s what this new makeup routine is all about…fun.

It’s a natural “no-makeup” look that you can wear for both casual and dressed-up occasions. (We’ll show you how in just a moment.)

To create this look, you need about five minutes, a moisturizer, mascara and our Boomstick Rose Nude™.

What is Boomstick Rose Nude?

Boomstick Rose Nude is quickly becoming our most popular new makeup of all time.

This cosmetic stick sold out on its first day in our store at BOOM! By Cindy Joseph.

Designed for women who live long, passionate lives, Boomstick Rose Nude has a creamy, luxurious consistency.

This creamy Boomstick draws subtle attention to your best features—without highlighting fine lines as powder makeup often does.

Made with clean, vegan ingredients, Boomstick Rose Nude is gentle on your skin and feels like you’re wearing no makeup at all.

It comes in a fun, rosy color that’s perfect for this no-makeup look.

No-Makeup Look: Start with a natural moisturizer.

So, how do you create this no-makeup look?

Easy. You start by moisturizing.

A simple moisturizer gives your skin a soft, supple look that’s ideal for this no-makeup routine.

We suggest choosing a moisturizer with natural ingredients like our Boomstick Glo®.

This moisturizing stick contains hydrating honey, nourishing olive oil and soothing beeswax—which acts as an occlusive to soften your skin.

To begin this routine, smooth Boomstick Glo (or another natural moisturizer) on your forehead, cheeks, nose, chin and around your eyes. It takes about one minute.

Dab this soft, rosy Boomstick on your cheeks.

Got your moisturizer on? Fantastic. It’s time for Boomstick Rose Nude.

This soft, rosy Boomstick blends to match your complexion, making it look natural whether you have a warmer or cooler skin tone.

For this no-makeup look, we suggest applying Boomstick Rose Nude as a blush first.

No need for brushes, sponges or other tools. Simply dab Boomstick Rose Nude directly onto the apples of your cheeks. Use your fingertips to blend it into your skin.

If you’re wearing this fun, no-makeup look during the day, we suggest only wearing a single layer of Boomstick Rose Nude. This will give your cheeks a subtle, rosy glow.

Going out for the night? Create a bolder look by adding another layer of Boomstick Rose Nude. This will give your cheeks a richer color while still looking natural.

Either way, it shouldn’t take longer than a minute to apply.

Give your lips the same, matching rosy shade.

What’s more fun than a soft, rosy blush? How about blush that ALSO doubles as lipstick? That’s exactly what Boomstick Rose Nude does.

For this no-makeup look, you can apply the same Boomstick Rose Nude as lipstick—for matching rosy lips.

Once again, you can use Boomstick Rose Nude to transition this no-makeup look from casual daytime wear to elegant evenings out.

For daytime, we suggest moisturizing your lips first. Then apply Boomstick Rose Nude over your moisturizer for a lighter, delicate rosy color that matches your cheeks.

For evenings, apply Boomstick Rose Nude directly onto your lips. Then add another layer of the buildable Boomstick Rose Nude for a richer rosy—but still natural—lip color.

Again, it takes about one minute.

Finish with a layer (or two) of buildable mascara.

Final step: Focus on your beautiful eyes.

For this routine, we suggest skipping eyeliners and eyeshadows. Instead, use a gentle, buildable mascara to give yourself a wide-eyed, natural look.

Boom Bright™ mascara is designed for your 60s, 70s and 80s. Our soft-black mascara easily lengthens all types of lashes—including shorter, thinner and less-visible lashes.

Like Boomstick Rose Nude, Boom Bright is also buildable, so you can add as many layers of this mascara as you like—all without clumping, running or flaking.

To complete this fun no-makeup look, swipe on a layer of Boom Bright for daytime wear. Then add one more coat of this buildable mascara for dressed-up evenings out.

(Final step = one minute.)

That’s it! Five minutes and you’re done.

Ready to experiment with this fun no-makeup look at home?

You’ll find everything you need in our online store at BOOM! By Cindy Joseph. That includes Boomstick Rose Nude, Boomstick Glo and Boom Bright mascara.

So go on. Go reinvent yourself with our makeup made for your 60s, 70s and 80s+.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK ROSE NUDE™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude features a nude, neutral color that gives your skin a gentle rosy glow. It glides on easily in seconds as both lipstick and blush.

Shop now
BOOM BRIGHT™

Boom Bright™

is our gentle, buildable mascara. Made with hypoallergenic ingredients, this soft black mascara lengthens, separates, defines and moisturizes your lashes. It also lasts all day without flaking, running or clumping.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK ROSE NUDE™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude features a nude, neutral color that gives your skin a gentle rosy glow. It glides on easily in seconds as both lipstick and blush.

Shop now
BOOM BRIGHT™

Boom Bright™

is our gentle, buildable mascara. Made with hypoallergenic ingredients, this soft black mascara lengthens, separates, defines and moisturizes your lashes. It also lasts all day without flaking, running or clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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