When Co-Founders Maegan and Liora started oVertone, their mission wasn’t just to sell hair color. It was to challenge traditional beauty standards, to build a truly inclusive community and to celebrate self expression in every form. And from the moment our first Coloring Conditioner hit the digital shelves, we’ve been committed to making that mission a reality. From our no-photoshopping photo policy to our lineup of easy, cruelty-free hair color and hair care products–we are dedicated to making the world a more colorful place. Today, hundreds of thousands of people have joined our colorful revolution. And every day, our community continues to grow — inspiring people of all ages, races, genders, backgrounds, hair types and hair textures to embrace their individuality and let their true colors shine, one healthy oVertone shade at a time.