6 Easy Tips for Lovely Lips After 50

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With This Simple Routine, Your Lips Can Look as Lovely as Ever

Want lovely lips for a special occasion, date or holiday?

After 50, great-looking lips are as easy as changing up your makeup routine.

Your lips get their plumpness from collagen production, which begins to decline in your early 20s.

By the time you reach your 50s, your lips can begin to look thinner. Creases and fine lines become more prominent, too.

That’s why your past makeup techniques may not work as well as they used to. Often, lip products are designed for 20-year-old lips… not the lips you have now.

But with just a few adjustments, your lips can look as beautiful as ever.

Read on for six tips to care for your lips and help them look their absolute best now—and in all the years to come.

  • 1. Exfoliate.

    Just like the rest of your skin, your lips can use a little help shedding dead, dry skin cells to stay smooth and soft.

    Exfoliate your lips regularly with an exfoliant like Boom Scrub™.

    Designed especially for the more delicate skin we have after 50, this gentle scrub removes dead, dry skin without redness or irritation.

    You can safely use Boom Scrub to reveal fresh, soft skin anywhere on your body. Gently exfoliate the thinner skin on your lips no more than once a week.

  • 2. Use an occlusive balm.

    After 50, our skin thins, which means it loses moisture more quickly.

    Our lips are several layers thinner than the rest of our skin, making them particularly susceptible to moisture loss.

    Since we don’t have oil glands in our lips, they can’t recover from dryness on their own.

    To keep your lips soft and supple, use a lip balm with a thick occlusive, like beeswax, to keep moisture in.

    We suggest Boomstick Glo™, our all-natural, convenient, moisturizing stick.

    This moisturizer is made with organic olive oil, honey with naturally occurring royal jelly, and beeswax with pollen and propolis.

    Olive oil and honey nourish and soften your lips, while beeswax keeps moisture locked in tight, so be sure to apply Boomstick Glo after you shower or wash your face. Then, carry it with you for easy touch-ups on the go.

  • 3. Fill your lips with Color.

    You may have heard of “overlining” as a way to make your lips appear plumper.

    But after 50, overlining can instead call more attention to any creases or fine lines around your lips.

    Instead, maximize your natural volume by filling your lip up to and including the ridge of your lip line with a creamy, natural-looking lip color.

    We suggest Boomstick Color™. This multitasking cosmetic stick is your lipstick, blush and bronzer all in one.

    Its deep berry color is sheer to let your natural skin tone shine through. That means it flatters every skin tone in every season.

  • 4. Try a subtle lip contour.

    After applying Boomstick Color, apply a lighter shade to the center of your upper and lower lips.

    This subtle contouring effect enhances lip shape and volume.

    To create this look, we suggest dabbing Boomstick Glimmer™, our pearlescent highlighter, onto the center of each lip.

  • 5. Highlight above and below your lips.

    A bit of shimmer just above and below each lip emphasizes the edge of your lip line, helping your lips appear fuller.

    To achieve this look, use your finger or a brush to apply a bit of Boomstick Glimmer to your cupid’s bow—just above the center of your upper lip. Then, dab it just beneath your lip line at the fullest part of your lower lip.

    You can also use this creamy highlighter on your eyelids and brow bones to subtly enhance your facial structure.

  • 6. Add gloss on top.

    A shiny gloss can make lips appear fuller and provide further protection from moisture loss. Gloss also contributes dewiness to your overall look.

    Before you step out the door, add a layer of lightly-tinted or translucent lip gloss for sophisticated shine and fullness.

    Avoid sticky, tacky glosses that sit on top of your lips. Instead, choose a gloss that moisturizes as it shines, like Boom Gloss™.

    Made with gentle ingredients, this lip gloss has a moisturizing formula that absorbs into your lips to deliver hydration right where you need it most.

    No tackiness. No stickiness. No irritation. Instead, Boom Gloss has a sophisticated shine specifically designed for your 50s+. We suggest you try it out.

    Over the last decade, BOOM! has delighted hundreds of thousands of women worldwide with our pro-age cosmetics and simple skin care for your 50s and beyond.

    100,000 five-star reviews later… women love what we do.

    Click below to shop our line, or read on for more details about BOOM! and the legacy of our founder, Cindy Joseph.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boom Gloss™

This is lip gloss all grown up. Made with gentle, moisturizing ingredients, Gloss gives your lips much-needed hydration and a fun, sophisticated shine that’s perfect for lips after 50.

Shop now
BOOM BRIGHT™

Boom Bright™

Meet the mascara that matches any skin tone. Designed for your 50s+, Boom Bright defines, lengthens and moisturizes shorter, finer lashes—without clumping, running or smearing.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

Boom Gloss™

This is lip gloss all grown up. Made with gentle, moisturizing ingredients, Gloss gives your lips much-needed hydration and a fun, sophisticated shine that’s perfect for lips after 50.

Shop now
BOOM BRIGHT™

Boom Bright™

Meet the mascara that matches any skin tone. Designed for your 50s+, Boom Bright defines, lengthens and moisturizes shorter, finer lashes—without clumping, running or smearing.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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