It’s about women. It’s about beauty. It’s about time.

Please Call Us:
+1 (929) 266-2100


  • 1. Embrace your age (and aging), starting today.

    Many women of all ages want to be seen, noticed, flirted with and valued. There’s no age limit to those desires.

    But lots of women believe that we can’t have that kind of attention later in life because society says: We lose value as we age.

    For so many of us, we start the futile battle against time as soon as the first gray hair or line appears. It is a battle nobody can win.

    The question I ask is, “How successful is that process and could it be robbing us of pleasure and joy?”

    Just think of the precious time we can spend feeling badly about ourselves—for the simple natural process of aging.

    What would happen if we embraced our aging to the point of celebrating it? I challenge you to do that. Here are a few ways to start...

  • 2. Question what makes you feel bad about yourself.

    We often take negative messages about aging for granted, so we think they’re “true.”

    But negative concepts of aging are man-made i.e. invented by us. We only make them true by believing them.

    When you change your mind and practice living according to different points of view, you change what’s true.

    Now, it won’t happen overnight. It’s a journey to unlearn what society has taught us. But what’s important is to take the first steps.

    Try it by questioning concepts that make you feel bad about yourself.

  • 3. Learn other culture’s beliefs about beauty.

    Our culture is just one of thousands all over the world—and many of them have very different ideas about beauty and value in relation to age.

    All societies adorn their bodies. It’s a natural behavior of our species, whether it’s makeup, tattoos, piercings, apparel, hairstyles, etc.

    Not all cultures use adornment to hide things or to try to slow the natural cycles of life.

  • 4. Take the first step.

    Being realistic is one way I have come to feel confident with my age.

    It might feel like a leap—since we have been inundated with messages that say if we allow our age to show we will become invisible.

    But when we wear your ages openly and proudly, something astounding happens. When we find ourselves perfect as we are—it changes our persona. That changes how others perceive and react to us.

    If you take that first step, as you learn to love your age, you may find the world starts to respond to you and reinforce that confidence.

  • 5. Experiment with your makeup routine.

    I’ve found that matte, dry and powder-based cosmetics dull my skin’s glow and radiance. It feels like a mask between me and the world.

    Try experimenting with what happens when you reveal your skin, by using cosmetics that allow your natural features to show, and nourish your skin rather than hide or cover it up.

    At BOOM!, we are collecting a community of empowered women who live our lives free of societal dictates and live with self-confidence.

    That’s why we created a line of pro-age cosmetics that celebrate your beauty at every age. Click below to see our line or read on to see what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$ 28 Boomstick Color

Watch Demo Video:


$ 28 Boomstick Glimmer

Watch Demo Video:

$ 28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

Join Boom Club