It’s about women. It’s about beauty. It’s about time.

Check out our new products Join the Boom club

IN THEIR OWN WORDS, CUSTOMERS SHARE WHY (AND HOW) THEY USE THIS ROSY MAKEUP STICK

Here at BOOM! by Cindy Joseph, customers like you inspire us every day.

For over a decade, you’ve made everything we do here at BOOM! possible.

You inspire us with your stories about life, love, beauty, makeup, skincare and embracing every moment of this age.

In fact, you inspired us to create our first new Boomstick in over 10 years—the new Boomstick Rose Nude™.

We designed this soft, rosy cosmetic based on feedback from Boom customers like you.

(Thanks to this incredible feedback, Boomstick Rose Nude has become our most popular new Boom of all time. It sold out on its very first day in our store.)

Like we said, customers like you inspire us.

We think it’s only fitting that we share how (and why) customers apply our new Boomstick Rose Nude—in their own words.

Read on for a glimpse at how customers are using this soft, rosy makeup…

“Absolute favorite Boom: I use it every day on my cheeks and lips.”

“Boomstick Rose Nude is my absolute favorite Boom product!

“I use it every day on my cheeks and lips, multiple times a day in fact. It slides on effortlessly and blends like cream into my complexion—giving a natural rosy hue.

“It is the perfect makeup! I use nothing else!”—Catherine C., Boomstick Rose Nude customer

Boomstick Rose Nude easily doubles as both a creamy blush and soft, rosy lipstick. This rich, creamy cosmetic is designed exclusively for your 60s, 70s and 80s+.

“Best blush ever: Doesn’t settle into creases.”

“The blush is the perfect shade, easy to apply and doesn’t settle into facial creases!”—Joanne W., Boomstick Rose Nude customer

Boomstick Rose Nude blends to match your complexion so it looks natural on both warm and cool skin tones.

This creamy cosmetic sits on top of your skin to highlight your best features—without drawing attention to fine lines as powder makeup often does.

“Perfect rose color helps me look awake.”

“This Boomstick helps me to minimize the time it takes to look awake in the morning.

“The rose color is just perfect for my fair skin. It looks so natural, the application is smooth and it’s easy to blend.”—Carolyn S., Boomstick Rose Nude customer

You can use this creamy, soft cosmetic to give your skin a subtle rosy glow or an “awake” look like Carolyn does.

“Keeps me moisturized and I can apply it while I’m racing to my car…”

“Love the new Boomstick. It’s just a little softer than the original Boomstick Color. I use Boomstick Color for more couture shading now.

“The Rose Nude looks and feels great and it’s easy to apply. I can now apply while I’m racing to the car and then just smudge it in while looking in the rearview mirror.

“Keeps me moisturized and doesn’t give me clogged pores in the cheek area like some blushes. And yes, I just LOVE the shade of Boomstick Rose Nude!”—Jodea B., Boomstick Rose Nude and Boomstick Color customer

Like all Boomsticks, Boomstick Rose Nude comes in an easy-to-use tube.

You don’t need brushes, sponges or other tools to apply it. Simply dab this Boomstick directly onto your skin. Then blend with your fingers until you see the rosy hue you love.

(This makes it easy to apply on the go or in front of your mirror at home.)

“I love this color with my fall wardrobe.”

“I love this color—especially for fall.

“It has been my go-to lately with the fall wardrobe colors, but I definitely feel it'll be great with spring/summer colors, too. Win-win!”—Karolyn L., Boomstick Rose Nude customer

Made with sheer pigments, Boomstick Rose Nude allows your natural skin tone to shine through—to customize a new rosy color just for you.

That means you can wear this lovely, balanced color in every season.

“I travel a lot, so taking one stick is fabulous.”

“This is a much better color for me for my complexion. I like this natural look. I use it as a blush and lip color with a gloss on top of it.

“I travel a lot, so taking one stick with me in my makeup bag is fabulous. Actually, what makeup bag? Don't even need one!”—Cyndi M., Boomstick Rose Nude customer

At just over 7 grams, Boomstick Rose Nude easily slips into your purse or travel bag so you can carry it with you anywhere.

“Perfect for days, and Boomstick Color is perfect for nights.”

“Boomstick Rose Nude is my new favorite. Love the new color.

“This is perfect for days and the original Boomstick Color is perfect for more dramatic nighttime looks.”—Lisa C., Boomstick Rose Nude and Boomstick Color customer

Boomstick Color® has been our multitasking Boomstick for over a decade.

Its slightly darker shade mimics the color of happiness on your face when you’re laughing, working out or just enjoying yourself.

Now, with the new Boomstick Rose Nude, you can use either or both to create your own customized makeup routine.

“It’s the luscious deep rose of an intense sunset. I combine it with Boomstick Color.”

“I love the original Boomstick Color. It is perfect for me, and there’s something really lovely in the fact that it works for everyone. I think of it as a ‘hue for humanity.’

“So I was a little surprised to see the new Boomstick Rose Nude. I had my doubts because… let’s just say it: it’s pink. I’ve nothing against pink per se, but I wondered, ‘Can I pull this off at nearly 60?’

“Long story short, I needn’t have worried. This is an amazing color. It’s the luscious, deeply pigmented rose of an intense sunset. It’s a lovely variation on a theme.

“It’s a nice change, but I also combine it with the original. It looks great!”—Nancy M., Boomstick Color and Boomstick Rose Nude customer

Boomstick Rose Nude: Need we say more?

A huge thank you to all our Boom customers for writing to tell us how they’re applying Boomstick Rose Nude (and our original Boomstick Color)!

Want to try this for yourself? You’ll find both Boomstick Rose Nude and Boomstick Color in our store: BOOM! by Cindy Joseph.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK ROSE NUDE™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude blends to match your complexion and give your skin a gentle rosy glow. It glides on easily in seconds as both lipstick and blush.

Shop now
BOOMSTICK COLOR

Boomstick Color®

is our original multitasking cosmetic stick. It easily works as a blush, lipstick, bronzer and contour. With a slightly darker shade than Boomstick Rose Nude, Boomstick Color also blends to match your complexion so everyone can enjoy it.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK ROSE NUDE™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude blends to match your complexion and give your skin a gentle rosy glow. It glides on easily in seconds as both lipstick and blush.

Shop now
BOOMSTICK COLOR

Boomstick Color®

is our original multitasking cosmetic stick. It easily works as a blush, lipstick, bronzer and contour. With a slightly darker shade than Boomstick Rose Nude, Boomstick Color also blends to match your complexion so everyone can enjoy it.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

Join Boom Club