‘Tis the season for occasions.
Holiday parties. Weekends away. Family dinners. Office events. Relatives flying in from out of town. Friends getting together.
No matter what you have planned for the holidays, there will be plenty of chances to look your best, and plenty of opportunities to dazzle everyone you see.
And why not dazzle them by looking like YOU? No need to look younger, or look like someone else. Instead, we encourage you to highlight your own natural beauty, and celebrate just how gorgeous you already are.
Read on to find out how to create this natural look for yourself, so you can sparkle this holiday season.
How to achieve this look: Add our creamy Boomstick Color everywhere you naturally blush. That includes your cheekbones, forehead, sides of your eyes, sides of your neck, and décolleté.
The color blends to match your skin tone, so it looks like you’re naturally blushing with pleasure, or you have just been away for a holiday weekend in the sun.
How to achieve this look: Dab on a little Boomstick Glimmer. This creamy cosmetic gives you a natural-looking sparkle,without adding glitter or frost. You can use Boomstick Glimmer on your eyelids and sides of your eyes.
If you’re wearing a dress this season, try applying a little Boomstick Glimmer to your shoulders and décolleté for an extra hint of sparkle. (It’s also subtle enough to wear in the daytime too.)
How to achieve this look: In a word, exfoliate. When you exfoliate, you strip away any tired-looking skin cells from your face, and make room for your newest, most beautiful skin.
When you’re getting ready for holiday parties or gatherings this year, take a few extra minutes to exfoliate first, to reveal your freshest-looking skin.
Our new Boom Scrub is safe to use every day to gently exfoliate away your dull skin cells, and deep clean your pores with just a five-minute application. (Perfect for a quick pre-party exfoliation.)
How to achieve this look: Moisturize your face before you apply makeup. By moisturizing first, you’ll give your skin a healthy-looking glow, and a well-hydrated surface for applying the rest of your makeup.
You may find you don’t need to use foundation at all, after you moisturize. However, if you do choose to wear foundation, we suggest only using a very thin application of a creamy luxurious foundation. (Powdered foundation tends to accentuate any fine lines on your face, so always choose cream!)
Looking for a good moisturizer? Try our Boomstick Glo or Boomsilk. Both are made with the purest, all-natural ingredients. You can use either to quickly moisturize your face in seconds. (Both are also light enough to carry with you, if you’re traveling this holiday season.)
How to achieve this look: Choose a lipstick that matches your gums. It’s a simple way to make sure you’re always selecting a natural-looking lip color.
Our Boomstick Color is designed to match every woman’s natural skin tone, so it easily matches your gums as well.
If you’re wondering, yes it’s the same Boomstick Color you can use to give yourself a natural-looking blush. This one cosmetic works as a lipstick, blush, eyeshadow, highlighter, and bronzer. It’s also a cream-based cosmetic, so it won’t draw attention to any fine lines on your face.
You can also experiment with adding a little Boomstick Glimmer to your lips, for an extra bit of sparkle this holiday season.
Right now, everything in our Boom store is on sale for the holidays.
BOOM! also has a line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Read on to hear what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.