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‘Tis the season for occasions.
Holiday parties. Weekends away. Family dinners. Office events. Relatives flying in from out of town. Friends getting together.
No matter what you have planned for the holidays, there will be plenty of opportunities to dazzle everyone you see.
Read on for our tips on how to look your best and sparkle all season long.
How to achieve this look: Add our creamy Boomstick Color everywhere you naturally blush. That includes your cheekbones, forehead, and the sides of your eyes and neck.
The color blends to match your skin tone, so it looks like you’re naturally blushing or just enjoyed a holiday weekend in the sun.
How to achieve this look: Dab on a little Boomstick Glimmer on your eyelids and the sides of your eyes. This creamy cosmetic gives you a natural-looking sparkle without adding glitter or frost.
If you’re wearing a dress this holiday season, try applying a little Boomstick Glimmer to your shoulders and décolleté for an extra hint of sparkle.
How to achieve this look: In a word, exfoliate. When you exfoliate, you strip away any tired-looking skin cells, and make room for your newest, most beautiful skin.
When you’re getting ready for holiday parties or gatherings this year, take a few extra minutes to exfoliate first. Our new Boom Scrub is safe to use every day to gently exfoliate your skin and deep clean your pores. (Even better: It only takes five minutes. Perfect for a quick pre-party exfoliation.)
How to achieve this look: Moisturize your face before you apply makeup. This will give your skin a natural-looking radiance.
If you choose to wear a base or concealer, apply a very thin application of a creamy foundation or concealer next. (Powdered makeup tend to accentuate any fine lines on your face, so always choose cream!)
How to achieve this look: Choose a lipstick that matches your gums. It’s a simple way to make sure you always select a natural-looking lip color.
Our Boomstick Color is designed to match every woman’s natural skin tone, so it easily matches your gums as well. (Yes, it’s the same Boomstick Color that gives you that natural blush. This one little stick works as a lipstick, blush, eyeshadow, highlighter and bronzer.)
This holiday season, we’re celebrating you.
Happy Holidays from all of us at BOOM!
BOOM! also has a line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Read on to hear what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.