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EASILY DRESS UP YOUR MAKEUP FOR SPECIAL OCCASIONS AS YOU AGE

At BOOM! by Cindy Joseph, we love quick and casual everyday makeup.

But when you’re going out for the evening or heading to a wedding, party or another special occasion, sometimes you want to step it up.

The right makeup touches can quickly take your look from everyday beauty to night-out glamour. With Boom cosmetics, it takes only minutes to achieve a dressed-up look suitable for every occasion—and every age.

The four tips below will show you how.

  • 1. Start with a light, liquid moisturizer.

    As you age, the skin around your eyes becomes thinner and more sensitive to moisture loss.

    Before you apply your eye makeup, moisturize this delicate skin with a lightweight liquid moisturizer.

    We suggest Boom Gold™, our luxurious facial oil.

    Made with all-natural ingredients and luscious, skin-loving oils, Boom Gold quickly hydrates delicate skin without a sticky or greasy residue.

    Tap just a drop or two of Boom Gold onto your eyelids and the skin beneath your eyes to moisturize this sensitive area and help your makeup blend effortlessly.

  • 2. Add shimmer and shine.

    A sheer, shimmery eyeshadow on your eyelids and on the inner corners of your eyes helps draw light—and attention.

    Since powder makeup can settle into and accentuate fine lines and creases, we suggest switching to cream-based makeup as you age.

    Boomstick Glimmer® is our creamy, pearlescent cosmetic stick. You can apply this Boomstick directly to your eyelids or use your finger to dab it on.

    Then, use a single finger to apply Boomstick Glimmer to the inside corners of your eyes to brighten and open them.

  • 3. Don’t forget brows.

    Hormonal changes can cause aging eyebrows to lighten and thin, especially at the outer edges. This can sometimes change the look of your entire face.

    To define your brows without looking overdone, try Boom Brow™, our lightweight shaping mousse.

    Some brow products take a lot of time and practice to get right, but Boom Brow adds subtle definition, volume, shape and hold with a few swipes of the wand.

    Simply brush on Boom Brow in an upward and outward direction for subtly enhanced brows that look and feel naturally beautiful.

  • 4. Finish with lashes.

    Last but not least, brush on a layer or two of mascara to define and highlight your finished eye look.

    We suggest a gentle, non-irritating mascara like our Boom Bright™, designed for your 50s, 60s, 70s and 80s+.

    This soft-black mascara is water-based, so it’s gentle on your eyes and lashes. Its non-flaking buildable formula allows you to add layers until your lashes are as subtle or bold as you like.

    Boom Bright stays on all day, but unlike some harsh waterproof mascaras, it also washes off easily at the end of the night—so you won’t risk your delicate lashes removing it.

    And just like that, you’ve created a stunning eye look that’s just right for any special occasion.

Bonus Tip: Go glam, but still look like YOU.

At BOOM! by Cindy Joseph, we believe every decade of life brings another form of beauty. Our line of PRO-AGE makeup and skincare simply highlights the natural beauty you already possess.

Even for special occasions, we suggest taking this natural approach to your makeup—especially as you age. We recommend skipping the heavy powders and foundations. Instead, use Boom makeup to subtly draw attention to your best features.

This way, you’ll still look like YOU—only more dressed-up.

Ready to try this glamorous look? You’ll find Boom Gold, Boomstick Glimmer, Boom Brow and Boom Bright on our website. Click below to check out our line.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM BROW™

Boom Brow™

is made for your brows as you age. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM BRIGHT™

Boom Bright™

pairs nicely with Boom Brow for a glamorous look. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOM BROW™

Boom Brow™

is made for your brows as you age. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM BRIGHT™

Boom Bright™

pairs nicely with Boom Brow for a glamorous look. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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