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This 80-Year-Old Loves this Simple, But Fabulous, 5-Minute Makeup

Marlo Faulkner has played many roles in her 80 years.

During her life, she has flourished in a variety of environments and explored many interests, including teaching, journalism, opera, symphony and more.

While this flexibility is all her own, Marlo credits Boom with helping her shine all that inner beauty outward.

“Boom has made my 80-year-old skin look fabulous,” she says.

Watch the video below to see how Marlo uses Boom cosmetics to reveal the natural beauty 80 amazing years have brought her.

  • 1. Start with moisturizer.

    Marlo’s routine begins with the Boomstick Trio®, our original pro-age cosmetics.

    She keeps this trio of convenient cosmetic sticks upside down on her dresser so she can easily see which one she’s grabbing next.

    First, she applies Boomstick Glo®, our all-natural moisturizing stick, to her lips. As we age, loss of collagen can cause the skin of our lips to crease. Applying moisturizer can help protect and smooth this thinner, more delicate skin.

    Marlo also dabs Boomstick Glo onto the corners of her eyes because, “Some nasty crows have left their feet marks,” she says.

  • 2. “Brings light to that area.”

    Next, Marlo reaches for Boomstick Glimmer®, our creamy highlighting cosmetic.

    “Now, this isn’t a frost, this isn’t a glitter. It’s called Glimmer,” she says.

    Marlo applies Boomstick Glimmer to the tops of her cheekbones, as well as her brows and eyelids.

    Her allergies cause puffy skin under her eyes, so she glides Boomstick Glimmer there, too.

    She says, “You can see it doesn't change the color, it simply brings light to that area.”

  • 3. “Ubiquitous Boomstick Color.”

    The third piece of the Trio is Boomstick Color®, our multitasking cosmetic.

    Marlo uses it as blush and lipstick, but you can also use it as a bronzer and contour.

    As she points out, Boomstick Color works with every skin tone to provide natural-looking warmth wherever you apply it.

    Marlo applies all three Boomsticks easily—without a mirror.

    “You notice,” she says, “this is not a precise operation here. I’m just simply doing it with my hands. I could do this on a plane, in a car, anywhere I didn’t have a mirror.”

  • 4. “A really perfect mascara.”

    Next, Marlo is ready to highlight her beautiful eyes. She chooses Boom Bright™, our soft-black mascara designed for the thinner, shorter lashes we tend to have at this age.

    She says, “The great thing about this mascara is that it doesn’t smear, it doesn’t flake. It doesn’t cause you to look as if you’re a raccoon if you take a nap. It’s just a really perfect mascara.”

    Marlo applies two layers of Boom Bright, one to the tops of her lashes and one beneath for extra volume.

    Boom Bright’s water-based formula is gentle on sensitive eyes and easy to remove at the end of the day.

  • 5. A fabulous finish with subtle shine.

    Last, but not least, she dabs a bit of moisturizing Boom Gloss™ on her bottom lip.

    This translucent gloss can be worn alone or on top of your lipstick, as Marlo does, to seal in color and moisture. Boom Gloss adds a subtle shine to brighten any look.

    With that, her makeup is complete.

    “I put my glasses on—and this is what I look like,” she says. “I’m Marlo. I'm 80 years old. Boom has made my 80-year-old skin look fabulous.”

    We completely agree, Marlo—you do look fabulous.

Want to try Marlo’s routine?

Everything you see above is available at the BOOM! By Cindy Joseph website.

For over a decade, BOOM! has inspired women all over the world to embrace their beauty at every age with simple, pro-age makeup like our Boomstick Trio.

The Boomstick Trio is the most popular Boom in our store. This Trio includes all three Boomsticks that Marlo loves—Boomstick Glo, Boomstick Color and Boomstick Glimmer.

Click the button below to check out the Boomstick Trio—and learn more about how to use it to reveal your natural beauty.

Or read on to discover BOOM!’s entire line for your 50s, 60s, 70s and 80s+.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

It doesn’t get simpler than this. With three convenient Boomsticks, you get a moisturizer, blush, bronzer, lipstick, eyeshadow, highlighter and contour. Try them together for a natural look that reveals your beauty—in just five minutes.

Shop now
BOOM BRIGHT™

Boom Bright™

“The really perfect mascara,” Marlo says. Designed for every age, Boom Bright lengthens, separates and defines all lashes—including shorter, thinner lashes. You can easily layer on this gentle, buildable mascara without flaking, running or smearing.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK TRIO

Boomstick Trio®

It doesn’t get simpler than this. With three convenient Boomsticks, you get a moisturizer, blush, bronzer, lipstick, eyeshadow, highlighter and contour. Try them together for a natural look that reveals your beauty—in just five minutes.

Shop now
BOOM BRIGHT™

Boom Bright™

“The really perfect mascara,” Marlo says. Designed for every age, Boom Bright lengthens, separates and defines all lashes—including shorter, thinner lashes. You can easily layer on this gentle, buildable mascara without flaking, running or smearing.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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