It’s about women. It’s about beauty. It’s about time.

It’s about women. It’s about beauty. It’s about time.

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  • Family. Work. Health. Home. Finances. Technology. Life in general.

    Everyday stresses can take so many forms. If we asked you: “What causes your stress?,” chances are, your answer would be some combination of any (or all) of these.

    When left unchecked, everyday stresses can lead to chronic stress. That’s the stress that can cause health issues—everything from damaging your immune system to stealing your healthy-looking skin.

    So here’s a better question: What are you doing to manage your stress? Most of us can’t campout at the spa every time we need to decompress.

    Or can we?

    The fact is you don’t really need to invest the time (and money) to visit a spa to relieve everyday stresses.

    If you have 20 minutes to spare, you can create your own spa experience in the comfort of your home any day of the week. Read on to find out how.

  • 1. Set the scene.

    If you’re going to create your own personal spa in your home, we suggest you try a deep-cleaning facial mask like our Boom Mask.

    Any at home facial takes some time. Our Boom Mask takes 20 minutes to rejuvenate your skin and cleanse your pores. That gives you 20 minutes to create this spa experience for yourself.

    You can set the “spa scene” for your Boom Mask by running a bath, getting out your favorite book, or just planning on sitting in a quiet room by yourself. (You can “plan” for that by alerting your family or anyone else in the house that you’re taking a 20-minute break.)

    To complete the scene, add some aromatherapy. Light scented candles or use essential oils in the bath. That’s another quick strategy for relieving stress.

    Then be sure to wash your face, so you can apply your mask. (Our cleanser, Boom Clean works great for this.)

  • 2. Use this 20 minutes for meditation.

    Next step: Spread your Boom Mask (or preferred at home facial) on your face. Then let it sit for at least 20 minutes.

    During those 20 minutes, you can take a bath, read a book, or even better—use that time for meditation.

    Studies have shown that meditation can stop our bodies from overreacting to everyday stresses—the exact kind of stresses that can take a toll on your skin.

    Even if you don’t regularly meditate, you can use this 20 minutes for mindfulness. Practice tuning into your body. Be present in the moment. Focus on your breathing. Think about what you’re grateful for in your life.

    You can even try focusing on parts of your body that feel stressed. Is it your neck? Shoulder blades? Lower back? Feet? Then focus on a different part of your body that feels more relaxed.

    Try shifting your attention back and forth between the stressed parts and relaxed parts of your body. That can help you let go of that tension.

  • 3. Finish your “spa day” with a natural moisturizer.

    When your 20 minutes is up, use a washcloth to gently rinse off your mask.

    Then we suggest using an all-natural moisturizer like our Boomsilk, Boom Cotton, or Boomstick Glo to complete this mini spa experience. This will not only moisturize your skin, it will also give your skin an even greater glow, than using a Boom Mask by itself.

    Since our Boom Mask is safe to use every day, you can recreate this spa experience as often as you like—or any day you need a break.

    BOOM! has an entire skin care line that’s designed to bring out your skin’s natural radiance, including our Boom Mask. Click below to see our line. Or read on to find out what else is possible at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are $27 each and sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glow, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$27 Boomstick Color

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$27 Boomstick Glimmer

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$27 Boomstick Glo

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Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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