Embracing your age could help you live better for longer…
Are you excited about your age? Do you look in the mirror and appreciate your natural beauty as well as all that’s still ahead at 50, 60, 70 and beyond?
At BOOM!, we call that being pro-age—and it’s our mission to help every woman live a pro-age life.
Hundreds of women have shared their stories with us showing how embracing age and natural beauty made life better.
But can being pro-age actually help you live longer? Recent evidence suggests it can.
A new study published in 2022 followed over 150,000 women between the ages of 50 and 79 for 26 years. During that time, information was collected on health factors, demographics and behaviors. They also measured levels of optimism through surveys.
The researchers found that high optimism was linked to a 5.4% increase in lifespan and a 10% greater likelihood of living to 90 or beyond.
This link held regardless of health conditions, socioeconomic status and even behaviors (like drinking or diet).
This suggests that optimism and a positive outlook could be major contributors to living longer.
The study also confirmed that these women lived healthier for longer.
Researchers speculate that positivity and optimism improve our resiliency, helping us to bounce back from injury, illness and challenge more quickly.
All of this is great news for our Boom community since that’s what being pro-age is all about.
Pro-age women embrace a future full of possibilities, health and vibrancy at every age.
We’re also able to find pleasure and joy even in the face of challenges.
That’s the beauty of being pro-age!
Are you ready to embrace pro-age positivity?
At BOOM!, we believe that women are beautiful and valuable at every age.
Our products are designed to help you celebrate your age and to highlight your favorite features at 50, 60, 70—and every amazing year beyond.
We invite you to explore our full line of pro-age cosmetics, skincare and haircare in our online store at BOOM! By Cindy Joseph.
Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?
The whole idea behind BOOM! is less is more.
Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.
You should be able to simplify your makeup routine, paring down to
just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created
Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.”
And we are not the only ones who think age is beautiful.