The World’s First Pro-age Mascara
Introducing the first mascara designed for your 50s and every beautiful age beyond. Made with shorter, finer lashes in mind, Boom Bright lengthens, defines and moisturizes each lash—giving you a gorgeous pop of definition that’s ideal for every age.
Go on. Your lashes deserve this.
The World’s
First Pro-age Mascara
Introducing the first mascara designed for your 50s and every beautiful age beyond. Made with shorter, finer lashes in mind, Boom Bright lengthens, defines and moisturizes each lash—giving you a gorgeous pop of definition that’s ideal for every age.
Go on. Your lashes deserve this.
The World’s
First Pro-age Mascara
Introducing the first mascara designed for your 50s and every beautiful age beyond. Made with shorter, finer lashes in mind, Boom Bright lengthens, defines and moisturizes each lash—giving you a gorgeous pop of definition that’s ideal for every age.
Go on. Your lashes deserve this.
For Pro-age Lashes:
Lengthen, Define and Moisturize
Draw attention to your eyes with the first mascara made for your 50s and beyond. With its unique hypoallergenic formula, Boom Bright allows you to create the look you want while separating, lengthening and even moisturizing your lashes. Add multiple coats as you like, and still enjoy smooth, hydrated lashes—never dry or brittle—for a clean, natural look of beauty.
For Pro-age Lashes:
Lengthen, Define and
Moisturize
Draw attention to your eyes with the first mascara made for your 50s and beyond. With its unique hypoallergenic formula, Boom Bright allows you to create the look you want while separating, lengthening and even moisturizing your lashes. Add multiple coats as you like, and still enjoy smooth, hydrated lashes—never dry or brittle—for a clean, natural look of beauty.
For Pro-age Lashes:
Lengthen, Define and Moisturize
Draw attention to your eyes with the first mascara made for your 50s and beyond. With its unique hypoallergenic formula, Boom Bright allows you to create the look you want while separating, lengthening and even moisturizing your lashes. Add multiple coats as you like, and still enjoy smooth, hydrated lashes—never dry or brittle—for a clean, natural look of beauty.
Universal Color:
Flattering for Every Woman’s Eyes and Complexion
No need to choose a color. Boom Bright comes in a soft black that’s gorgeous with every woman’s complexion and hair color. It’s particularly flattering in your 50s and beyond because it gives your eyes a subtle look without being harsh or severe. Just simple and stunning definition for your eyes. (This color especially complements silver and white hair beautifully.) And if you’re used to wearing brown mascara, give this a try instead!
Universal Color:
Flattering for Every
Woman’s Eyes and Complexion
No need to choose a color. Boom Bright comes in a soft black that’s gorgeous with every woman’s complexion and hair color. It’s particularly flattering in your 50s and beyond because it gives your eyes a subtle look without being harsh or severe. Just simple and stunning definition for your eyes. (This color especially complements silver and white hair beautifully.) And if you’re used to wearing brown mascara, give this a try instead!
Universal Color:
Flattering for Every Woman’s Eyes and Complexion
No need to choose a color. Boom Bright comes in a soft black that’s gorgeous with every woman’s complexion and hair color. It’s particularly flattering in your 50s and beyond because it gives your eyes a subtle look without being harsh or severe. Just simple and stunning definition for your eyes. (This color especially complements silver and white hair beautifully.) And if you’re used to wearing brown mascara, give this a try instead!
Clean Beauty Formula:
Safe, Gentle and Hypoallergenic
Boom Bright has a clean beauty formula that’s great for sensitive eyes. This hypoallergenic mascara is made with safe, gentle ingredients including...
Water (Aqua), Brassica Campestris/Aleurites Fordi Oil, Copernicia Cerifera (Carnauba) Wax, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Stearic Acid, Potassium Cetyl Phosphate, Tapioca Starch, Glyceryl Stearate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Damascena Flower Oil, Aloe Barbadensis Leaf Juice Powder, Chondrus Crispus (Carrageenan), Sodium Hyaluronate, Tocopherol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Microcrystalline Cellulose, Acacia Senegal Gum, Carboxymethyl Cellulose Acetate Butyrate, Xanthan Gum, Iron Oxide (CI 77499), Glyceryl Caprylate, Sodium Dehydroacetate, Glyceryl Undecylenate
Experience this clean beauty formula for yourself. Try Boom Bright today.
Clean Beauty Formula:
Safe, Gentle and Hypoallergenic
Boom Bright has a clean beauty formula that’s great for sensitive eyes. This hypoallergenic mascara is made with safe, gentle ingredients including...
Water (Aqua), Brassica Campestris/Aleurites Fordi Oil, Copernicia Cerifera (Carnauba) Wax, Glycerin, Euphorbia Cerifera (Candelilla) Wax, Jojoba Esters, Stearic Acid, Potassium Cetyl Phosphate, Tapioca Starch, Glyceryl Stearate, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Damascena Flower Oil, Aloe Barbadensis Leaf Juice Powder, Chondrus Crispus (Carrageenan), Sodium Hyaluronate, Tocopherol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Microcrystalline Cellulose, Acacia Senegal Gum, Carboxymethyl Cellulose Acetate Butyrate, Xanthan Gum, Iron Oxide (CI 77499), Glyceryl Caprylate, Sodium Dehydroacetate, Glyceryl Undecylenate
Experience this clean beauty formula for yourself. Try Boom Bright today.
A Pro-age Mascara, Designed
for Your 50s and Beyond
We carefully selected Boom Bright’s color, consistency, ingredients, medium-sized brush and even its eco-friendly tube to best serve women in their 50s and beyond.
For instance, Boom Bright’s clean beauty formula contains ingredients that not only give your eyes a look of brightness, but also lengthen, separate and define the shorter, finer lashes that you may experience after 50. With a unique blend of moisturizing ingredients, Boom Bright ensures your lashes stay beautifully hydrated—without clumping or drying out.
Featuring eco-friendly ingredients and a recyclable sugarcane tube, Boom Bright also gives you the chance to honor our planet while you enjoy this pro-age mascara.
A Pro-age Mascara,
Designed for Your 50s
and Beyond
We carefully selected Boom Bright’s color, consistency, ingredients, medium-sized brush and even its eco-friendly tube to best serve women in their 50s and beyond.
For instance, Boom Bright’s clean beauty formula contains ingredients that not only give your eyes a look of brightness, but also lengthen, separate and define the shorter, finer lashes that you may experience after 50. With a unique blend of moisturizing ingredients, Boom Bright ensures your lashes stay beautifully hydrated—without clumping or drying out.
Featuring eco-friendly ingredients and a recyclable sugarcane tube, Boom Bright also gives you the chance to honor our planet while you enjoy this pro-age mascara.
A Pro-age Mascara,
Designed for Your 50s and Beyond
We carefully selected Boom Bright’s color, consistency, ingredients, medium-sized brush and even its eco-friendly tube to best serve women in their 50s and beyond.
For instance, Boom Bright’s clean beauty formula contains ingredients that not only give your eyes a look of brightness, but also lengthen, separate and define the shorter, finer lashes that you may experience after 50. With a unique blend of moisturizing ingredients, Boom Bright ensures your lashes stay beautifully hydrated—without clumping or drying out.
Featuring eco-friendly ingredients and a recyclable sugarcane tube, Boom Bright also gives you the chance to honor our planet while you enjoy this pro-age mascara.
Why It’s Water-based…
Not Waterproof
Boom Bright is a water-based mascara—as opposed to an oil-based mascara.
As a water-based mascara, Boom Bright is quick drying, easy to apply, easy to remove and won’t cause your lashes to stick or clump together as oil-based mascaras can do.
It also means Boom Bright is NOT waterproof… and that’s a good thing. We have found that waterproof mascaras tend to have harsher ingredients that dry out your lashes—especially in your 50s and beyond. Removing a waterproof mascara also requires extra effort (and a makeup remover) that can cost you lashes each time you remove it.
As it is, you can remove Boom Bright with a dab of Boomsilk, Boom Clean… or even just plain water.
(Important Note: Even though Boom Bright is water-based, it’s formulated to last all day. You don’t have to worry about it coming off until you’re ready to remove it. As with any mascara, avoid heavy applications of any oils or moisturizers to the upper and lower eyelids and lashes.)
Why It’s Water-based…
Not Waterproof
Boom Bright is a water-based mascara—as opposed to an oil-based mascara.
As a water-based mascara, Boom Bright is quick drying, easy to apply, easy to remove and won’t cause your lashes to stick or clump together as oil-based mascaras can do.
It also means Boom Bright is NOT waterproof… and that’s a good thing. We have found that waterproof mascaras tend to have harsher ingredients that dry out your lashes—especially in your 50s and beyond. Removing a waterproof mascara also requires extra effort (and a makeup remover) that can cost you lashes each time you remove it.
As it is, you can remove Boom Bright with a dab of Boomsilk, Boom Clean… or even just plain water.
(Important Note: Even though Boom Bright is water-based, it’s formulated to last all day. You don’t have to worry about it coming off until you’re ready to remove it. As with any mascara, avoid heavy applications of any oils or moisturizers to the upper and lower eyelids and lashes.)
Why It’s Water-based… Not Waterproof
Boom Bright is a water-based mascara—as opposed to an oil-based mascara.
As a water-based mascara, Boom Bright is quick drying, easy to apply, easy to remove and won’t cause your lashes to stick or clump together as oil-based mascaras can do.
It also means Boom Bright is NOT waterproof… and that’s a good thing. We have found that waterproof mascaras tend to have harsher ingredients that dry out your lashes—especially in your 50s and beyond. Removing a waterproof mascara also requires extra effort (and a makeup remover) that can cost you lashes each time you remove it.
As it is, you can remove Boom Bright with a dab of Boomsilk, Boom Clean… or even just plain water.
(Important Note: Even though Boom Bright is water-based, it’s formulated to last all day. You don’t have to worry about it coming off until you’re ready to remove it. As with any mascara, avoid heavy applications of any oils or moisturizers to the upper and lower eyelids and lashes.)
Hypoallergenic Mascara:
Made with Safe, Gentle Ingredients
Boom Bright is made for the most sensitive eyes. This hypoallergenic mascara does not contain any harsh chemicals or additives that can often cause eye reactions. Instead, we handpicked only clean, gentle ingredients for Boom Bright.
Each ingredient in this pro-age mascara serves a specific purpose.
For instance, Boom Bright includes a biodegradable, natural polymer known as Brassica Campestris/Aleurites Fordi Oil. Thanks to this one ingredient, Boom Bright goes on smoothly, helps your lashes retain their moisture and encourages the growth of new lashes. It also acts as a natural moisturizer that keeps your lashes hydrated—among other benefits.
This pro-age mascara also includes a natural conditioning agent known as Chondrus Crispus (Carrageenan). It’s a plant material that comes from marine algae (or red seaweed). In Boom Bright, this ingredient gives your lashes a little extra conditioning. It also acts as a thickening agent, which helps make Boom Bright easy to layer.
We also included a special, unprecedented ingredient in Boom Bright… Rosa Damascena Flower Oil. This luxurious oil acts as an emollient to help your lashes retain their moisture. This rose oil also gives Boom Bright an uplifting, soothing (yet very subtle) fragrance of rose petals that will surprise and delight you each time you apply this mascara.
Hypoallergenic Mascara:
Made with Safe, Gentle Ingredients
Boom Bright is made for the most sensitive eyes. This hypoallergenic mascara does not contain any harsh chemicals or additives that can often cause eye reactions. Instead, we handpicked only clean, gentle ingredients for Boom Bright.
Each ingredient in this pro-age mascara serves a specific purpose.
For instance, Boom Bright includes a biodegradable, natural polymer known as Brassica Campestris/Aleurites Fordi Oil. Thanks to this one ingredient, Boom Bright goes on smoothly, helps your lashes retain their moisture and encourages the growth of new lashes. It also acts as a natural moisturizer that keeps your lashes hydrated—among other benefits.
This pro-age mascara also includes a natural conditioning agent known as Chondrus Crispus (Carrageenan). It’s a plant material that comes from marine algae (or red seaweed). In Boom Bright, this ingredient gives your lashes a little extra conditioning. It also acts as a thickening agent, which helps make Boom Bright easy to layer.
We also included a special, unprecedented ingredient in Boom Bright… Rosa Damascena Flower Oil. This luxurious oil acts as an emollient to help your lashes retain their moisture. This rose oil also gives Boom Bright an uplifting, soothing (yet very subtle) fragrance of rose petals that will surprise and delight you each time you apply this mascara.
Hypoallergenic Mascara:
Made with Safe, Gentle Ingredients
Boom Bright is made for the most sensitive eyes. This hypoallergenic mascara does not contain any harsh chemicals or additives that can often cause eye reactions. Instead, we handpicked only clean, gentle ingredients for Boom Bright.
Each ingredient in this pro-age mascara serves a specific purpose.
For instance, Boom Bright includes a biodegradable, natural polymer known as Brassica Campestris/Aleurites Fordi Oil. Thanks to this one ingredient, Boom Bright goes on smoothly, helps your lashes retain their moisture and encourages the growth of new lashes. It also acts as a natural moisturizer that keeps your lashes hydrated—among other benefits.
This pro-age mascara also includes a natural conditioning agent known as Chondrus Crispus (Carrageenan). It’s a plant material that comes from marine algae (or red seaweed). In Boom Bright, this ingredient gives your lashes a little extra conditioning. It also acts as a thickening agent, which helps make Boom Bright easy to layer.
We also included a special, unprecedented ingredient in Boom Bright… Rosa Damascena Flower Oil. This luxurious oil acts as an emollient to help your lashes retain their moisture. This rose oil also gives Boom Bright an uplifting, soothing (yet very subtle) fragrance of rose petals that will surprise and delight you each time you apply this mascara.
Buildable Mascara:
Easily Get the Look You Want
Boom Bright has what’s called a “buildable” formula. This means it’s flexible. You can easily add multiple coats of Boom Bright to create any look you like—all without worrying that your mascara will clump or stick together.
For instance, if you’re heading to work in the daytime, you might use a single coat of Boom Bright for a subtle, understated look. If you’re going out for the evening, you might experiment with adding a second or third coat of Boom Bright for a more dramatic look.
Boom Bright is designed to be layered in this way. To try it out, simply add a single light coat, then add a second and third coat as desired. See what looks the best for your eyes.
Buildable Mascara:
Easily Get the Look You Want
Boom Bright has what’s called a “buildable” formula. This means it’s flexible. You can easily add multiple coats of Boom Bright to create any look you like—all without worrying that your mascara will clump or stick together.
For instance, if you’re heading to work in the daytime, you might use a single coat of Boom Bright for a subtle, understated look. If you’re going out for the evening, you might experiment with adding a second or third coat of Boom Bright for a more dramatic look.
Boom Bright is designed to be layered in this way. To try it out, simply add a single light coat, then add a second and third coat as desired. See what looks the best for your eyes.
Buildable Mascara:
Easily Get the Look You Want
Boom Bright has what’s called a “buildable” formula. This means it’s flexible. You can easily add multiple coats of Boom Bright to create any look you like—all without worrying that your mascara will clump or stick together.
For instance, if you’re heading to work in the daytime, you might use a single coat of Boom Bright for a subtle, understated look. If you’re going out for the evening, you might experiment with adding a second or third coat of Boom Bright for a more dramatic look.
Boom Bright is designed to be layered in this way. To try it out, simply add a single light coat, then add a second and third coat as desired. See what looks the best for your eyes.
Pro Tips:
How to Apply Boom Bright
From its clean, quick-drying formula to its squeezable tube, Boom Bright is designed to be as easy to apply as possible.
Pre-Application Tip: Be sure your moisturizer or facial oil is fully absorbed into your skin before applying mascara. Avoid getting moisturizer directly on your eyelashes, and be very sparing with your application on your upper and lower eyelids.
Pro Tip #1: To use Boom Bright, twist the cap off and swirl the brush inside the tube to coat the brush with a smooth, even layer of mascara.
Pro Tip #2: Be careful not to pump the brush. This allows air inside your Boom Bright tube and dries out your mascara.
Pro Tip #3: Boom Bright comes in a squeezable tube. If you have been using Boom Bright for a while, you can squeeze the tube from the bottom like a toothpaste tube to coat the brush inside. This way, you can use every last bit of product!
Pro Tip #4: Give your lashes a light coat of Boom Bright. Our brush is tapered so you can easily reach all your lashes. Hold the brush vertically for extra-precise application to corner lashes.
Pro Tip #5: Let the first coat dry quickly. Want a more dramatic look? Add a second and possibly a third coat as desired. (Keep in mind: Boom Bright has a buildable formula that’s designed to be layered just like this.)
For more pro tips for Boom Bright, be sure to check out the FAQ. Or click below to find out more about this pro-age mascara now.
Pro Tips:
How to Apply Boom Bright
From its clean, quick-drying formula to its squeezable tube, Boom Bright is designed to be as easy to apply as possible.
Pre-Application Tip: Be sure your moisturizer or facial oil is fully absorbed into your skin before applying mascara. Avoid getting moisturizer directly on your eyelashes, and be very sparing with your application on your upper and lower eyelids.
Pro Tip #1: To use Boom Bright, twist the cap off and swirl the brush inside the tube to coat the brush with a smooth, even layer of mascara.
Pro Tip #2: Be careful not to pump the brush. This allows air inside your Boom Bright tube and dries out your mascara.
Pro Tip #3: Boom Bright comes in a squeezable tube. If you have been using Boom Bright for a while, you can squeeze the tube from the bottom like a toothpaste tube to coat the brush inside. This way, you can use every last bit of product!
Pro Tip #4: Give your lashes a light coat of Boom Bright. Our brush is tapered so you can easily reach all your lashes. Hold the brush vertically for extra-precise application to corner lashes.
Pro Tip #5: Let the first coat dry quickly. Want a more dramatic look? Add a second and possibly a third coat as desired. (Keep in mind: Boom Bright has a buildable formula that’s designed to be layered just like this.)
For more pro tips for Boom Bright, be sure to check out the FAQ. Or click below to find out more about this pro-age mascara now.
Pro Tips:
How to Apply Boom Bright
From its clean, quick-drying formula to its squeezable tube, Boom Bright is designed to be as easy to apply as possible.
Pre-Application Tip: Be sure your moisturizer or facial oil is fully absorbed into your skin before applying mascara. Avoid getting moisturizer directly on your eyelashes, and be very sparing with your application on your upper and lower eyelids.
Pro Tip #1: To use Boom Bright, twist the cap off and swirl the brush inside the tube to coat the brush with a smooth, even layer of mascara.
Pro Tip #2: Be careful not to pump the brush. This allows air inside your Boom Bright tube and dries out your mascara.
Pro Tip #3: Boom Bright comes in a squeezable tube. If you have been using Boom Bright for a while, you can squeeze the tube from the bottom like a toothpaste tube to coat the brush inside. This way, you can use every last bit of product!
Pro Tip #4: Give your lashes a light coat of Boom Bright. Our brush is tapered so you can easily reach all your lashes. Hold the brush vertically for extra-precise application to corner lashes.
Pro Tip #5: Let the first coat dry quickly. Want a more dramatic look? Add a second and possibly a third coat as desired. (Keep in mind: Boom Bright has a buildable formula that’s designed to be layered just like this.)
For more pro tips for Boom Bright, be sure to check out the FAQ. Or click below to find out more about this pro-age mascara now.
