It’s a Blush. It’s a Lipstick. It’s a Best Seller.

It’s about women. It’s about beauty. It’s about time.

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MEET THE SOFT, ROSY MAKEUP STICK THAT SOLD OUT IN A SINGLE DAY

This was a surprise for us.

Earlier this year, we introduced the first new Boomstick in over a decade here at BOOM! By Cindy Joseph. We called it Boomstick Rose Nude™.

And then, something completely unexpected happened.

This new makeup stick sold out in less than 24 hours. (Actually, 16 to be precise.) That’s the fastest any new makeup or skincare has sold out in the history of our company.

Then a few weeks later, It happened again.

After we restocked our shelves, Boomstick Rose Nude sold out once more—this time in less than a week.

Now that it’s back in our store, customers still can't stop talking about this Boomstick.

You may be wondering: What’s all the fuss about?

What makes this Boomstick so special—and why did it sell out so fast in the first place? Read on to find out.

The Exact Shade Came from Our Customers

We wanted our first Boomstick in over 10 years to be extra special.

That’s why we spent years designing it. We did a ton of research. We asked our Boom customers many, many questions. We kept digging until we had the answers we needed.

In the end, customers like you inspired the exact shade for this Boomstick. That makes Boomstick Rose Nude the very first cosmetic stick in our line we designed based on customer feedback.

New Color, Customized Just for You

Based on our customers’ suggestions, we chose a color that would best serve women of all ages, but particularly those in their 50s, 60s, 70s and 80s+.

This Boomstick features a soft, rosy shade that flatters most complexions. This balanced, neutral color beautifully works with both warm and cool skin tones.

Boomstick Rose Nude allows your natural skin tone to shine through to customize its rosy hue just for you.

Soft, Rosy Blush and Lipstick in One

Boomstick Rose Nude easily doubles as both blush and lipstick. You can apply it in seconds to give yourself a sophisticated rosy glow.

It’s also a buildable cosmetic. Add as many layers of this sheer Boomstick as you like, blending until you see the soft, rosy hue you love.

Clean, Vegan Ingredients and No Animal Testing

Made with “clean-beauty” standards, Boomstick Rose Nude is formulated with only safe, non-toxic ingredients. (That means no harsh chemicals or other questionable extras.)

This creamy, soft Boomstick is packed with emollients, humectants and natural oils to give your skin a moisturized finish.

Boomstick Rose Nude is both vegan and fragrance-free. It’s also formulated without parabens, phthalates, mineral oil, talc or any animal testing.

Plus, Everything Customers Love About Boomsticks

Just like our original Boomstick Trio®, this creamy Boomstick highlights your natural beauty at every age—without drawing attention to fine lines as powder makeup does.

Like all Boom makeup, you can wear this new Boomstick in any season, with any outfit. Boomstick Rose Nude adapts to your changing skin tone, so you can easily use it to create any casual or elegant look 365 days a year.

This new Boomstick comes in the same convenient tube as our original Boomsticks. At just over 7 grams, it easily fits into your purse, pocket or travel bag so you can carry it anywhere.

And It’s Just As Easy to Apply, Too…

Like all Boomsticks, you don’t need brushes, tools or makeup skills to apply it.

Simply dab Boomstick Rose Nude directly onto the apples of your cheeks. Use your fingertips to gently blend this cosmetic into your skin until you see a slight rosy blush.

Want a bolder look? Just add another layer of Boomstick Rose Nude for a slightly richer hue. (Perfect for switching from daytime to evening looks.)

Next, apply Boomstick Rose Nude to your lips. For a soft, casual look, try applying a moisturizer or lip balm first. Then apply Boomstick Rose Nude on top.

For a bolder evening look, simply apply Boomstick Rose directly onto your lips to create a darker, richer matte color.

Want to try this Boomstick for yourself? Keep in mind this best seller originally sold out in a day. Click below to check it out now while it’s still in stock.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK ROSE NUDE™

Boomstick Rose Nude™

is our first new Boomstick in over 10 years. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this new Boomstick as both blush and lipstick.

Shop now
BOOMSTICK TRIO

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.”

BOOMSTICK ROSE NUDE™

Boomstick Rose Nude™

is our first new Boomstick in over 10 years. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this new Boomstick as both blush and lipstick.

Shop now
BOOMSTICK TRIO

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

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