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How To Build Beautiful
Skin From The Inside Out


  • 1. Understand your beauty comes from within.

    That’s kind of our mantra here at BOOM. If you follow our posts, you’ve probably heard it a lot: How we look on the outside is a reflection of how we feel on the inside.

    But even if we know that’s true, it can be tricky to know how to apply it, or how the connection actually works.

    Did you know that science has actually proven a link between feeling good on the inside and having beautiful skin on the outside?

    An emerging field called psychodermatology studies the relationship between mind and skin. This new field has shown how our skin can manifest what’s going on inside us—and how we can heal and beautify our skin through cultivating a happier inner life.

    A “meta-study” published by the British Journal of Dermatology found that changing negative thought patterns and cultivating a meditation practice helped heal skin diseases and inflammation in more than 900 patients across 22 studies.

    Learning this was really inspiring for me, because it confirmed something I already felt inside—that when I feel happier and more relaxed, I automatically look better too.

    And on the flipside: When you’re stressed, your skin shows it.

  • 2. Meditate to heal both your mind and your skin.

    When you’re feeling anxious or overwhelmed, your body has all kinds of automatic responses that kick in. Our nervous systems react, and mobilize all the systems in our bodies to protect us and take action. That’s a good thing.

    But when that happens too often—in response to small, daily stresses that aren’t really threats—over time, those systems get worn down. That includes all the systems that feed and nourish your skin.

    Meditation helps our bodies and brains distinguish between the little stresses of everyday life and real threats that we need to respond to.

    Over time, meditation can stop our bodies from overreacting to everyday stresses—and when your system isn’t overreacting to stress, it can spend its energy healing and repairing.

    In one study, psoriasis sufferers listened to meditation tapes while receiving UV light treatments—and healed four times as fast as the non-meditators.

  • 3. Break the link between cortisol and inflammation.

    One of those automatic responses that happens when we’re stressed is a surge of hormones, including one called cortisol.

    Known as the “stress hormone,” cortisol triggers inflammation—and inflammation breaks down collagen, which is the protein that keeps skin plump, firm, and vital.

    The more cortisol circulating in your system, the more inflammation taxing your skin cells and sapping your collagen supply.

    A regular meditation practice can reduce your cortisol levels. One recent study showed a 20% decrease in cortisol levels after four months of regular meditation.

  • 4. Start with “mini-meditations.”

    If you don't already have a meditation practice, starting one can feel like just one more thing you’re “supposed” to do.

    And all the articles telling us how we “should” do it—first thing in the morning! Five days a week! At least 20 minutes!—don’t help.

    Meditation shouldn’t feel like one more obligation or stressor. But your skin (and your whole being) will benefit from any amount of mindfulness you can manage.

    I’ve found that little things help me—like paying attention to my breath for one or two minutes, putting down my phone and tuning into my body as I walk down the street, sitting quietly for thirty seconds before I drink my coffee in the morning.

    If I do these over time, it makes me feel so much more relaxed and happier (and make it a whole lot easier to gradually step it up to those twenty minutes, five days a week).

    Keep in mind: active awareness can reduce your cortisol levels, calm inflammation, and lead to more radiant skin.

    Go easy on yourself. Don’t expect perfection, and experiment with practicing in whatever small ways feel accessible to you.

    Before you know it, you’ll be chilling out your neural pathways, calming down your fight-or-flight responses, and nurturing your skin’s innate ability to heal and repair itself.

    (You might even find a more radiant reflection looking back at you in the mirror!)

    BOOM! has a skin care line that’s designed to bring out your skin’s natural radiance. Click below to see our line. Or read on to find out what else is possible at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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