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All-natural ingredients your skin loves

New isn’t always better.

In fact, your skin can benefit from natural ingredients that have been used for thousands of years.

In Boom Gold, our lightweight facial oil, we’ve combined nine organic, all-natural, ancient ingredients to help skin look its absolute best, especially after 50 when our skin’s needs often change.

Read on to learn more about these incredible ingredients and what they can do for your skin.

  • 1. Organic Grapeseed Oil.

    A by-product of winemaking, grapeseed oil has been used for medicinal and skin-care purposes for at least 6,000 years.

    Grapeseed oil is anti-inflammatory, antimicrobial and noncomedogenic, which means it won’t clog your pores.

    It’s also an antioxidant that helps fight skin damage caused by free radicals, while its highly concentrated fatty acids moisturize and soften.

  • 2. Organic Kukui Nut Oil.

    The kukui tree (also known as the candlenut tree) is Hawaii’s official state tree, although it’s not a native: Early Polynesian settlers brought seeds across the sea to Hawaii between 300 and 800 CE.

    For centuries, the oil expressed from the nuts has been used by different cultures to protect and heal skin exposed to constant sun, wind and seawater.

    Kukui nut oil contains a unique combination of fatty acids that improves elasticity and relieves dry or flaky skin.

  • 3. Organic Turmeric Essential Oil.

    Turmeric’s medicinal uses in India go back nearly 4,000 years, treating skin, joint and digestive ailments.

    Now considered a superfood, turmeric has anti-inflammatory effects that many think rival some over-the-counter medications.

    It also has a two-part antioxidant function: it blocks free radicals and enhances your body’s own natural antioxidant enzymes.

  • 4. Organic Frankincense Essential Oil.

    Once considered priceless, frankincense is harvested from the resin of Boswellia trees.

    Frankincense has been used in traditional medicine across the globe, including China and the Indian subcontinent, since at least 500 BCE.

    Its antiseptic and antimicrobial properties can help protect your skin from minor infections and speed healing.

  • 5. Organic Sandalwood Essential Oil.

    Sandalwood and its essential oil have been used in religious ceremonies for thousands of years.

    Esteemed for its sweet, woodsy scent, sandalwood essential oil offers many benefits for your skin. It acts as a natural astringent and contains anti-inflammatory and antioxidant properties.

  • 6. Organic Tamanu Oil.

    Derived from the tamanu tree’s fruits or nuts, tamanu oil contains antibacterial and anti-inflammatory properties that may help improve inflammatory skin conditions.

    Tamanu oil has a high concentration of essential fatty acids, which hydrate and soften the skin. It’s also been shown to promote cell turnover, cell regeneration and support the production of collagen.

  • 7. Raw Honey.

    Humans have been using honey for at least 8,000 years—it’s even depicted in Stone Age cave paintings.

    With antimicrobial, antifungal and antiseptic properties, honey has been used to prevent infection and help heal wounds.

    In modern skin care, honey is prized for its nourishing and protective antioxidants, trace minerals, vitamins and probiotics. Honey is also a natural humectant, which helps your skin attract and retain moisture.

  • 8. Organic Raspberry Seed Oil.

    Cold-pressed from organic berry seeds, raspberry seed oil is moisturizing, has strong anti-inflammatory properties and improves skin elasticity.

    Rich in essential fatty acids that nourish and moisturize your skin, raspberry seed oil may help protect your skin from the sun.

    It also contains natural antioxidants and protects against water loss, helping your skin retain its moisture.

  • 9. Organic Helichrysum Essential Oil.

    Helichrysum essential oil is steam-distilled from helichrysum flowers, a member of the sunflower family.

    From the ancient Greeks forward, people have used helichrysum in both culinary and medicinal applications. An antimicrobial and anti-inflammatory, helichrysum oil helps skin stay healthy.

    This flower oil also appears to have anti-allergenic effects, reducing inflammation and itchiness from hives and other allergic reactions on the skin.

    In Boom Gold, we bring together these natural ingredients, ancient wisdom and traditional healing to nourish, moisturize and protect delicate skin—especially as it changes over time.

    Our entire line of skin care is designed for women over 50. Click below to check out all of these pro-age products.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

BOOM GOLD

Boom gold

Moisturize and protect your skin down to its deepest layers. With raw, organic honey and eight organic oils, Boom Gold nourishes and supports your skin’s vital functions.

Shop now
Boom Nectar

Boom nectar

Give your skin the nutrients, vitamins and antioxidants it needs to glow from the inside out. Use this all-natural, rich, moisturizing serum for radiance that comes from within.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM GOLD

Boom gold

Moisturize and protect your skin down to its deepest layers. With raw, organic honey and eight organic oils, Boom Gold nourishes and supports your skin’s vital functions.

Shop now
Boom Nectar

Boom nectar

Give your skin the nutrients, vitamins and antioxidants it needs to glow from the inside out. Use this all-natural, rich, moisturizing serum for radiance that comes from within.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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