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All-natural ingredients your skin loves

New isn’t always better.

In fact, your skin can benefit from natural ingredients that have been used for thousands of years.

In Boom Gold™, our lightweight facial oil, we’ve combined organic, all-natural, ancient ingredients to help skin look its absolute best, especially after 50 when our skin’s needs often change.

Read on to learn more about these incredible ingredients.

  • 1. Organic Grapeseed Oil.

    A by-product of winemaking, grapeseed oil has been used as a medicinal and skin-care product for at least 6,000 years.

    The Ancient Greeks recorded the benefits of grapeseed oil thousands of years ago when they mixed it with other oils and applied it to skin, hair and nails.

    While some grapeseed oil is made using chemical solvents to extract the oil, BOOM! uses only cold-pressed grapeseed oil, which is considered much healthier.

  • 2. Kukui Nut Oil.

    The kukui tree (also known as the candlenut tree) is Hawaii’s official state tree, although it’s not a native: Early Polynesian settlers brought seeds across the sea to Hawaii between 300 and 800 CE.

    The oil expressed from the nuts was used for centuries to moisturize skin constantly exposed to sun, wind and seawater.

    The kukui nut oil used in Boom Gold is cold-pressed and sourced from Denmark and the Netherlands.

  • 3. Organic Turmeric Essential Oil.

    Indians have used turmeric as a medicinal supplement to treat joint, inflammatory, digestive and other ailments for nearly 4,000 years.

    In Sanskrit, turmeric has many names, including bhadra, which means auspicious or lucky.

    The turmeric essential oil in Boom Gold comes from India, which produces nearly all of the world’s turmeric supply.

  • 4. Organic Frankincense Essential Oil.

    Once considered priceless, frankincense is harvested from the resin of Boswellia trees.

    Frankincense has been used in traditional medicine across the globe, including China and the Indian subcontinent, since at least 500 BCE.

    Our frankincense essential oil comes from India and contributes a woody, spicy smell to Boom Gold.

  • 5. Organic Sandalwood Essential Oil.

    Sandalwood and its essential oil have been used in religious ceremonies for thousands of years.

    Esteemed for its sweet, woodsy scent, sandalwood essential oil is used to soothe nerves and promote relaxation, among other things.

    Our organic essential oil comes from Australia’s native sandalwood trees.

  • 6. Organic Tamanu Oil.

    Boom Gold contains tamanu oil, an oil derived from the fruits or nuts of the tamanu tree, which is native to Southeast Asia and Polynesia.

    This oil was used medicinally for hundreds of years by certain Asian, African, and Pacific Island cultures. In Fiji, it was traditionally used to treat dry, chapped and irritated skin, including diaper rash.

    Our organic tamanu oil comes from Vietnam, where tamanu fruit is collected from the ground after dropping from the tree.

  • 7. Raw Honey.

    Humans have been using honey for at least 8,000 years—it’s even depicted in Stone Age cave paintings.

    Honey is prized in modern skin care because it’s a natural humectant, meaning it helps your skin attract and retain moisture.

    Our raw honey also contains naturally occurring royal jelly.

  • 8. Organic Raspberry Seed Oil.

    Cold-pressed from the seeds of organic berries, raspberry seed oil is nourishing and moisturizing.

    Every part of the raspberry plant has roots in folk medicine.

    Our organic oil, which comes from Chile, gives the skin a nourished, soft, silky feeling.

  • 9. Organic Helichrysum Essential Oil.

    Helichrysum essential oil is steam-distilled from helichrysum flowers, a member of the sunflower family.

    From the ancient Greeks forward, people have used helichrysum in both culinary and medicinal applications.

    The helichrysum essential oil in Boom Gold comes from France, where it’s a native plant.

    In Boom Gold, we bring together these natural ingredients, ancient wisdom and traditional knowledge to nourish, moisturize and replenish delicate skin—especially as it changes over time.

    Our entire line of skin care is designed for women over 50. Click below to check out all of these pro-age products.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM GOLD™

Boom Gold™

Moisturize your skin with raw organic honey and eight organic oils used for centuries. Boom Gold nourishes and supports your skin’s vital functions.

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BOOM NECTAR

Boom Nectar®

A beautiful glow starts on the inside. Use this all-natural, rich, moisturizing serum for a glowing radiance that comes from within.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM GOLD™

Boom Gold™

Moisturize your skin with raw organic honey and eight organic oils used for centuries. Boom Gold nourishes and supports your skin’s vital functions.

Shop now
BOOM NECTAR

Boom Nectar®

A beautiful glow starts on the inside. Use this all-natural, rich, moisturizing serum for a glowing radiance that comes from within.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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