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A Realistic Approach to
Beauty: 5 Tips for
Women Over 50

INTRODUCING A COMPLETELY NEW
APPROACH TO BEAUTY

By Boom’s original founder (and makeup artist turned super model) Cindy Joseph

  • 1. As Women, Choose Fun—Not Fear.

    Did you play dress-up when you were a little girl? I remember simply having fun, trying on all sorts of clothes.

    But as I got older, fear began replacing the fun. I was trying to fix something out of fear that I would not be up to snuff.

    I had to change my thinking.

    Now I ask, “How much are you enjoying yourself?” and “What really makes a woman attractive?”

    I found that you can dress a woman up, give her a fancy hairstyle and perfect makeup, but if she is not enjoying herself, the results fall short. You can see the fear, desperation and insecurity in her.

    But when you see a woman who is radiating confidence, joy, and clearly enjoying herself, what do you see then?

    You see what makes a woman truly attractive: happiness.

  • 2. Find a Balance.

    I eventually found a balance that worked for me.

    I discovered it was fun to wear makeup now and again, as well as experiment with my hair and clothes. But the difference was I was doing this in the spirit of pleasure and fun.

    I say if it’s fun for you to primp, color, dress and adorn yourself, go for it.

    Just keep in mind what is motivating you…fun or fear. Then go for fun!

    Boom products are designed in the spirit of fun and personal self care. Our philosophy is about taking an honest and realistic approach to beauty.

    As women, the most prevalent message we hear throughout our lives is: “Do whatever it takes to look young and conceal your age!”

    That is a tall order to live with.

    I am inviting women to drop the ageism against ourselves and consider celebrating your age. I believe we become more and better as life continues. There is always more to celebrate as time goes on.

  • 3. Choose the Color of Happiness.

    I worked as a makeup artist for over 27 years.

    What I have observed again and again is that when a woman gets excited and happy, she blushes!

    When our circulation revs up, we get color in our cheeks, forehead, lips, neck and anywhere the capillaries are close to the surface. You can see the increased blood flow that naturally comes with excitement and joy.

    Boomstick Color mimics this natural “blush.”

    It’s sheer and creamy to keep your skin looking radiant and alive. You can use it anywhere you would naturally blush including your cheeks, forehead, lips, neck, and décolleté to give you that look of joy and happiness.

    Boomstick Color is also a universal color that works for every skin tone—from porcelain to chocolate. (And every gorgeous color in between!)

  • 4. Use 1 Moisturizer, Instead of 12.

    The beauty industry convinces women that we need anywhere from 5 to 12 different moisturizers.

    One for our face, another for our eyes, lips, cuticles, another for our body, our hands, our heels, and then a whole other moisturizer for night!

    Seriously? Have you asked your doctor about this?

    If your moisturizer is pure and safe and effective, it can be used for every area of body, from head to toe.

    That’s what our moisturizers, Boomsilk and Boomstick Glo are designed to do. You can use either moisturizer from the top of your head to the bottoms of your feet.

    We only use the safest and most necessary ingredients in Boomsilk and Boomstick Glo. There’s nothing extra. No binders, parabens, phthalates, emulsifiers, perfumes, or toxic additives of any kind.

    At our customers’ request, we also created Boom Cotton. It has a similar formula to Boomsilk and Boomstick Glo, but it’s for women who prefer a lighter moisturizer for their face.

  • 5. Try a Little Bling!

    Boomstick Glimmer is for the occasion you want to add little bling to your skin. It will create a natural looking radiance any time you’re in the mood for a little glamour.

    It’s subtle, not frosted or “fake” looking. It just gives your skin a soft natural pearlescent radiance.

    You can use it on your brow bones, eyelids, décolleté, collarbones, cheekbones and lips.

    Whatever you try next, self what’s motivating you—either fun or fear. Then choose fun!

    Again, our pro-age Boom cosmetics and skin care are designed in the spirit of fun. Click below to checkout our line or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 BOOMSTICK COLOR®

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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