Join the Boom club

NEW BOOM! Be the first to see our all-new exfoliant, Boom Scrub.

Check this out

It’s about women. It’s about beauty. It’s about time.

It’s about women. It’s about beauty. It’s about time.

Check out our new productsJoin the Boom club
Please Call Us:
+1 (929) 266-2100

A Realistic Approach to Beauty:
5 Tips for Women Over 50

By 67-year-old makeup artist turned super model Cindy Joseph


  • 1. As Women, Choose Fun—Not Fear.

    Did you play dress-up when you were a little girl? I remember simply having fun, trying on all sorts of clothes.

    But as I got older, fear began replacing the fun. I was trying to fix something out of fear that I would not be up to snuff.

    I had to change my thinking.

    Now I ask, “How much are you enjoying yourself?” and “What really makes a woman attractive?”

    I found that you can dress a woman up, give her a fancy hairstyle and perfect makeup, but if she is not enjoying herself, the results fall short. You can see the fear, desperation and insecurity in her.

    But when you see a woman who is radiating confidence, joy, and clearly enjoying herself, what do you see then?

    You see what makes a woman truly attractive: happiness.

  • 2. Find a Balance.

    I eventually found a balance that worked for me.

    I discovered it was fun to wear makeup now and again, as well as experiment with my hair and clothes. But the difference was I was doing this in the spirit of pleasure and fun.

    I say if it’s fun for you to primp, color, dress and adorn yourself, go for it.

    Just keep in mind what is motivating you…fun or fear. Then go for fun!

    Boom products are designed in the spirit of fun and personal self care. Our philosophy is about taking an honest and realistic approach to beauty.

    As women, the most prevalent message we hear throughout our lives is: “Do whatever it takes to look young and conceal your age!”

    That is a tall order to live with.

    I am inviting women to drop the ageism against ourselves and consider celebrating your age. I believe we become more and better as life continues. There is always more to celebrate as time goes on.

    If you are ready to re-evaluate and learn some new ways to approach your makeup and skin care routine, here are some tips on how to get started.

  • 3. Choose the Color of Happiness.

    I have worked as a makeup artist for over 45 years now.

    What I have observed again and again is that when a woman gets excited and happy, she blushes!

    When our circulation revs up, we get color in our cheeks, forehead, lips, neck and anywhere the capillaries are close to the surface. You can see the increased blood flow that naturally comes with excitement and joy.

    Boomstick Color mimics this natural “blush.”

    It’s sheer and creamy to keep your skin looking radiant and alive. You can use it anywhere you would naturally blush including your cheeks, forehead, lips, neck, and eyelids to give you that look of joy and happiness.

    Boomstick Color is also a universal color that works for every skin tone—from porcelain to chocolate. (And every gorgeous color in between!)

  • 4. Use 1 Moisturizer, Instead of 12.

    The beauty industry convinces women that we need anywhere from 5 to 12 different moisturizers.

    One for our face, another for our eyes, lips, cuticles, another for our body, our hands, our heels, and then a whole other moisturizer for night!

    Seriously? Have you asked your doctor about this?

    If your moisturizer is pure and safe and effective, it can be used for every area of body, from head to toe.

    That’s what our moisturizers, Boomsilk and Boomstick Glo are designed to do. You can use either moisturizer from the top of your head to the bottoms of your feet.

    We only use the safest and most necessary ingredients in Boomsilk and Boomstick Glo. There’s nothing extra. No binders, parabens, phthalates, emulsifiers, perfumes, or toxic additives of any kind.

    At our customers’ request, we also created Boom Cotton. It has a similar formula to Boomsilk and Boomstick Glo, but it’s for women who prefer a lighter moisturizer for their face.

  • 5. Try a Little Bling!

    Boomstick Glimmer is for the occasion you want to add little bling to your skin. It will create a natural looking radiance any time you’re in the mood for a little glamour.

    It’s subtle, not frosted or “fake” looking. It just gives your skin a soft natural pearlescent radiance.

    You can use it on your brow bones, eyelids, décolleté, collarbones, cheekbones and lips.

    Whatever you try next, ask yourself what’s motivating you—either fun or fear. Then choose fun!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

“The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products, is what I really believe in,” said Cindy Joseph, a makeup artist and model who’s pared down her own cosmetics kit to just a few items. Three of them are from her new line of multiple-use cream sticks called BOOM!.

Jennifer Aniston is a BOOM! lover!

The line is not just for Boomers like Joseph. “BOOM! is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging.

Jennifer Aniston believes in aging gracefully and not over-doing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

Beauty Makeup artist and model Cindy Joseph says “less is more as women age”. Her new line is a super multitasker.

Check our new products

The BOOM! Products come in identical chubby white tubes that fit in the palm of your hand. They are $27 each and sold only on her website.

The BOOM! Products come in identical chubby white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; Boomstick Glimmer, a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; Boomstick Glow an olive oil and beeswax moisturizer for lips, cuticles and around the eyes.

$27 Boomstick Color

Add to Cart

Watch Demo Video:


$27 Boomstick Glimmer

Add to Cart

Watch Demo Video:


$27 Boomstick Glo

Add to Cart

Watch Demo Video:


Judging by the photos and videos, Joseph, who recently turned 60, needs no makeup at all. She’s one of those Emmylou Harris beauties with lovely features, luminous skin and long silver hair, who spends just a few minutes a day on her face before she’s out the door. As women age, she says, looking fresh, rather than made up, is the key.

The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” she said. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

After growing up in the Bay Area – Mission San Jose High School, Fremont, class of ’69 – she moved to Paris in the early ’80s and later to New York.

“I was a classic California flower child,” she says. “I went to Haight Ashbury on the weekends, the Fillmore West, the Avalon Ballroom. I was at the center of it all. People still ask me to this day: ‘Are you from San Francisco?’”

Joseph married young, had two kids and began her makeup artist career in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others.

“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

About a year ago, she went into the cosmetics business herself. “I’d done makeup for two decades and when I created this line, I created what I would want in my own kit,” she says. “I wanted to do a line that was not about hiding, but was about revealing.” The overall effect, she says, is a dewy, glowing face.

“When somebody says to you, ‘Wow, did you fall in love?’
That’s successful makeup.”

What people are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try The BOOM By Cindy Joseph Makeup Line! You’ll love it.
View All Products

Boom Products are tailor-made for environmentally conscious women.

No extra packaging, no animal testing, no parabens or phthalates. Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join the BOOM CLUB for new videos, discount codes, and more!

Join Boom Club