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It’s about women. It’s about beauty. It’s about time.

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A Realistic Approach to Beauty:
5 Tips for Women Over 50

By Boom’s original founder (and makeup artist turned silver-haired supermodel), Cindy Joseph

INTRODUCING A COMPLETELY NEW APPROACH TO BEAUTY

  • 1. As Women, Choose Fun—Not Fear.

    Did you play dress-up when you were a little girl? I remember simply having fun, trying on all sorts of clothes.

    But as I got older, fear began replacing the fun. I was trying to fix something out of fear that I would not be up to snuff.

    I had to change my thinking.

    Now I ask, “How much are you enjoying yourself?” and “What really makes a woman attractive?”

    I found that you can dress a woman up, give her a fancy hairstyle and perfect makeup, but if she is not enjoying herself, the results fall short. You can see the fear, desperation and insecurity in her.

    But when you see a woman who is radiating confidence, joy, and clearly enjoying herself, what do you see then?

    You see what makes a woman truly attractive: happiness.

  • 2. Find a Balance.

    I eventually found a balance that worked for me.

    I discovered it was fun to wear makeup now and again, as well as experiment with my hair and clothes. But the difference was I was doing this in the spirit of pleasure and fun.

    I say if it’s fun for you to primp, color, dress and adorn yourself, go for it.

    Just keep in mind what is motivating you…fun or fear. Then go for fun!

    Boom products are designed in the spirit of fun and personal self care. Our philosophy is about taking an honest and realistic approach to beauty.

    As women, the most prevalent message we hear throughout our lives is: “Do whatever it takes to look young and conceal your age!”

    That is a tall order to live with.

    I am inviting women to drop the ageism against ourselves and consider celebrating your age. I believe we become more and better as life continues. There is always more to celebrate as time goes on.

    If you are ready to re-evaluate and learn some new ways to approach your makeup and skin care routine, here are some tips on how to get started.

  • 3. Choose the Color of Happiness.

    I have worked as a makeup artist for over 45 years now.

    What I have observed again and again is that when a woman gets excited and happy, she blushes!

    When our circulation revs up, we get color in our cheeks, forehead, lips, neck and anywhere the capillaries are close to the surface. You can see the increased blood flow that naturally comes with excitement and joy.

    Boomstick Color mimics this natural “blush.”

    It’s sheer and creamy to keep your skin looking radiant and alive. You can use it anywhere you would naturally blush including your cheeks, forehead, lips, neck, and eyelids to give you that look of joy and happiness.

    Boomstick Color is also a universal color that works for every skin tone—from porcelain to chocolate. (And every gorgeous color in between!)

  • 4. Use 1 Moisturizer, Instead of 12.

    The beauty industry convinces women that we need anywhere from 5 to 12 different moisturizers.

    One for our face, another for our eyes, lips, cuticles, another for our body, our hands, our heels, and then a whole other moisturizer for night!

    Seriously? Have you asked your doctor about this?

    If your moisturizer is pure and safe and effective, it can be used for every area of body, from head to toe.

    That’s what our moisturizers, Boomsilk and Boomstick Glo are designed to do. You can use either moisturizer from the top of your head to the bottoms of your feet.

    We only use the safest and most necessary ingredients in Boomsilk and Boomstick Glo. There’s nothing extra. No binders, parabens, phthalates, emulsifiers, perfumes, or toxic additives of any kind.

    At our customers’ request, we also created Boom Cotton. It has a similar formula to Boomsilk and Boomstick Glo, but it’s for women who prefer a lighter moisturizer for their face.

  • 5. Try a Little Bling!

    Boomstick Glimmer is for the occasion you want to add little bling to your skin. It will create a natural looking radiance any time you’re in the mood for a little glamour.

    It’s subtle, not frosted or “fake” looking. It just gives your skin a soft natural pearlescent radiance.

    You can use it on your brow bones, eyelids, décolleté, collarbones, cheekbones and lips.

    Whatever you try next, ask yourself what’s motivating you—either fun or fear. Then choose fun!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are $27 each and sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glow, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$27 Boomstick Color

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$27 Boomstick Glimmer

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$27 Boomstick Glo

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Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What woman are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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