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It’s about women. It’s about beauty. It’s about time.

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A Realistic Approach to
Beauty: 5 Tips for
Women Over 50

INTRODUCING A COMPLETELY NEW
APPROACH TO BEAUTY

By Boom’s original founder (and makeup artist turned super model) Cindy Joseph

  • 1. As Women, Choose Fun—Not Fear.

    Did you play dress-up when you were a little girl? I remember simply having fun, trying on all sorts of clothes.

    But as I got older, fear began replacing the fun. I was trying to fix something out of fear that I would not be up to snuff.

    I had to change my thinking.

    Now I ask, “How much are you enjoying yourself?”

    That’s because when a woman is radiating confidence, joy, and clearly enjoying herself, you can see it on her face.

    You can see what makes a woman truly attractive: happiness.

  • 2. Find a Balance.

    I eventually found a balance.

    I discovered it was fun to wear makeup now and again. But the difference was I was doing this in the spirit of pleasure and fun.

    Boom products are designed in the spirit of fun and personal self care. Our philosophy is about taking an honest and realistic approach to beauty.

    We invite women to drop the ageism against ourselves and consider celebrating your age.

  • 3. Choose the Color of Happiness.

    I worked as a makeup artist for over 27 years.

    What I have observed again and again is that when a woman gets excited and happy, she blushes!

    When our circulation revs up, we get color in our cheeks, forehead, lips, neck and anywhere the capillaries are close to the surface.

    Boomstick Color mimics this natural “blush.”

    You can use it anywhere you would blush including your cheeks, forehead, lips, neck, and eyelids to give you that look of joy and happiness.

  • 4. Use 1 Moisturizer, Instead of 12.

    The beauty industry convinces women that we need anywhere from 5 to 12 different moisturizers.

    Not true. If your moisturizer is pure and safe and effective, it can be used for every area of body.

    That’s what our moisturizers, Boomsilk and Boomstick Glo are designed to do. You can use either moisturizer from the top of your head to the bottoms of your feet.

  • 5. Try a Little Bling!

    Boomstick Glimmer is for the occasion you want to add little bling to your skin.

    It will create a natural looking radiance any time you’re in the mood for a little glamour.

    You can use it on your brow bones, eyelids, décolleté, collarbones, cheekbones and lips.

    Whatever you try next, just keep in mind what is motivating you…fun or fear. Then go for fun!

    Again, our pro-age Boom cosmetics and skin care are designed in the spirit of fun. Click below to checkout our line or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.


Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are $27 each and sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glow, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$27 Boomstick Color

Add to Cart

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$27 Boomstick Glimmer

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$27 Boomstick Glo

Add to Cart

Watch Demo Video:

 

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What woman are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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